Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
The market might be changing, but according to Avi Khan of Ray White AKG it’s not something to be feared. In this podcast, he explains why now is the chance for the real estate industry to demonstrate its value and its expertise to showcase exactly what they can achieve.
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
They might be two of the industry’s brightest minds, but Digital Live’s Steve Carroll and Matt Lahood say…
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold…
Elite Retreat 2022: It’s a wrap
From July 31 - August 3, 2022 150 agents, leaders, coaches and speakers gathered at Sanctuary Cove, QLD…
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
No property manager wants to see a tenancy fail, and it’s never easy to knock back the application…
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
Just like Netflix and Spotify, the real estate search has the potential to be a guided user experience,…
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same…
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
Qualified leads are the bedrock of a marketing funnel, and creating a lead magnet is usually the first…
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Managing multiple offers via different channels is no easy feat for an agent. It’s also confusing for the…
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
When it comes to adapting to challenging environments, it can pay to take some inspiration from a constant…
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
Recruiting in real estate can be a tough gig, and right now the employment market is particularly tight.…
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or…
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Amidst the success of Luxe Listings and three years after opening his own office, TRG’s Gavin Rubinstein has…
Effortless conversion: Here’s how – through marketing that’s useful to your customer
When international speaker, author and businessman Marcus Sheridan’s swimming pool company was pushed to the brink of bankruptcy,…
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
The pace of change is happening faster than ever before and that applies across both technology and society…
Samantha McLean: The habits of highly effective agents
Steven Covey’s The 7 Habits of Highly Effective People is a standout work when it comes to the…
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
Generating leads and then converting them in the listing presentation are two of the most important skills any…
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every agent has experienced that sinking feeling when they realise they've lost a listing to a competitor because they…
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Blending into a 'sea of sameness' is something every real estate agent wants to avoid but few actually…
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
When it comes to creating content and standing out from the crowd, it’s not other people’s job to…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to business growth and strategy, few in the industry rival the thought leadership of Komeo’s…
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round…
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
Artificial Intelligence has long been a topic of discussion in real estate, but how does it actually improve…
5 marketing lessons from Luxe Listings Sydney that every agent can implement
When it comes to marketing, it’s easy to get swept up in a sea of sameness, where one…
The D’Luxe Nuts: A real-world recap of Season 2 episode 6 plus an exclusive interview with Monika Tu
The finale of Luxe Listings season 2 did not disappoint with some key questions answered about our agents,…
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
In an industry that is commission based and fluctuates with the property market, managing money can be a…
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Ever wondered why some agent’s names and properties pop up all the time in the media? NewsCorp editor…
The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: Our real life real estate recap of eps 1, 2 and 3 of Luxe Listings Sydney Season 2
The first three episodes of Luxe Listings Season 2 have officially dropped on Amazon Prime, picking up right…
The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1
The countdown is on for the release of Luxe Listings Season 2, with plenty of questions remaining unanswered…
Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play
What are the major issues the real estate industry is facing, how can they be addressed and what…