Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people.
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
Artificial Intelligence has long been a topic of discussion in real estate, but how does it actually improve…
5 marketing lessons from Luxe Listings Sydney that every agent can implement
When it comes to marketing, it’s easy to get swept up in a sea of sameness, where one…
The D’Luxe Nuts: A real-world recap of Season 2 episode 6 plus an exclusive interview with Monika Tu
The finale of Luxe Listings season 2 did not disappoint with some key questions answered about our agents,…
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
In an industry that is commission based and fluctuates with the property market, managing money can be a…
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Ever wondered why some agent’s names and properties pop up all the time in the media? NewsCorp editor…
The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen
Season 2 of Luxe Listings is serving up all the drama you could dream of in a show…
The D’Luxe Nuts: Our real life real estate recap of eps 1, 2 and 3 of Luxe Listings Sydney Season 2
The first three episodes of Luxe Listings Season 2 have officially dropped on Amazon Prime, picking up right…
The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1
The countdown is on for the release of Luxe Listings Season 2, with plenty of questions remaining unanswered…
Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play
What are the major issues the real estate industry is facing, how can they be addressed and what…
Samantha McLean: Web 3.0, real estate and the trust revolution
Crypto is not a dirty word. But, back in 2017 when I first started talking about it, it…
Making a difference: Adrian Butera on how to work with community, be memorable and become an agent of choice
Community is at the heart of the real estate profession. But how can you give back to that…
State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next
Between pandemics, floods and pending elections, it’s been a turbulent start to 2022. But how will all of…
The compound effect: Alexander Phillips on mastering the basics, building the momentum, and how to be a top-selling agent year after year.
Ever wondered how Alexander Phillips consistently ranks as one of the industry’s top-performers year after year? It’s not…
Mitigating the online risk: Kristen Porter on social media, real estate marketing, and managing the legal minefield of the online space
No agent wants to fall foul of the law when it comes to their marketing or online presence.…
Lessons from Google and Uber: Domain’s John Foong on leadership, learning, and building partnerships for success
The real estate industry often looks to major companies like Google and Uber when it comes to providing…
Value not fees: Jo Oliveri on how to grow your PM department, navigating the fee conversation, and creating results that demonstrate value
One of the toughest conversations most property managers and BDMs have is about fees. Drawing on lessons from…
Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success
There are a lot of parallels between the last couple of years and reality TV show Survivor. In…
Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression
If the pandemic put paid to your plans to start a business or expand it, then this podcast…
Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand
Ryan Serhant is the architect of the most followed brand in the real estate world. In this exclusive…
End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate
2021 was a watershed year for real estate, but what do agents and businesses need to do moving…
Unlimited: Hayley Van de Ven on seizing the moment, choosing your energy, and leadership that’s all about service
There’s an art to being a great leader and Hayley Van de Ven is one of the best.…
Recruiting a rainmaker: Pancho Mehrotra on what to seek in a top performer, how to attract them, and the leadership qualities that bring out their best
How can you bring a top performer into your business in the knowledge they will perform as you…
Mastering the basics: Anthony Webb on leadership, 50 years of family business, and what it takes to go the distance
Ever pondered how a real estate agency thrives in the long-term, passing from one generation to another? As…
I went live on Facebook for 30 days in a row and here is what I learnt
I've always known Facebook Live is about the most powerful marketer’s tool out there.
Making the news: Elizabeth Tilley on how to work with the media and why you should think big when it comes to marketing and editorial
Ever wondered why some properties make the news or a specific agent becomes a media commentator? Real estate…
Leverage the learning: Kul Singh talks customer focus, market conditions, and what it takes to be an AREA winner
Want exclusive access to the AREAs? Over the next three weeks we're bringing you behind the scenes with…
Tech gets personal: Ian Campbell on AI, The art of successful change and the real skill you need to master
Want to tap into the future of real estate? Check out this episode of the Elevate Podcast with…
Rocking the suburbs: Adam and Jason Spencer on creating hyperlocal content, lead generation, and being the go-to guide in your community
Ready to become the local hero in your community? Check out this episode of the Elevate Podcast with…
Content that converts: Katie Lance on making time for social media, overcoming video fear, and how you can become a leader in your community
Wanted to be front row at Inman Connect this year in Las Vegas but COVID-19 had other plans?…
How to build a rent roll at speed: Daisy Campbell talks acquisitions, high-growth culture, and setting up your team for success
Ready to elevate your rent roll? Check out this episode of the Elevate Podcast with special guest Daisy…