Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
The changing face of real estate influence: Behind the lists
For years, the image of a real estate "influencer" was often tied to high-volume sales, flashy marketing, and aggressive expansion. But as we've seen from the recurring patterns of Elite Agent's annual industry influencer lists, the landscape of real estate leadership in Australia is undergoing a profound transformation. We're finally shifting beyond mere transactional prowess and embracing a more holistic, community-focused, and tech-savvy approach. But is it enough?
How to “Thrive in 25” with REIV President Jacob Caine
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Build Your Real Estate Empire Using The 1 per cent Method That Changed Sports
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Burpees, Brand Management, and Bold Moves: Lessons from one of Dubai’s Fastest Growing Real Estate Firms
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Energy Ratings gap reveals new selling point for modern homes
Modern homes built after 2010 achieve nearly double the energy efficiency rating of older properties, creating a compelling…
The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth
"The more value you give away for free, the less valuable you become." It's not exactly what you'd…
Could you have lost the listing before you even met the client?
Have you ever sat through a two-hour listing presentation only to find out the seller had already picked…
Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”
The property market stands at an interesting point as we move into 2025: Will smart tech speed up…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
Katie Cotton on leadership, life balance and legacy
What’s the secret to creating a workplace where agents actually work together and collaborate in an industry that…
Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market
How can real estate leaders maintain consistency amongst market shifts and constant industry “noise”?
Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.
On Closer Inspection: Because someone has to say what everyone is thinking…
"Reunited and it feels so good..." 🎵 Elite Agent publisher Mark Edwards and editor Samantha McLean are back…
3 tips for mastering client engagement using Generative AI Tools
Discover how real estate agents can enhance client engagement and boost sales using AI tools like Crystal Knows…
James Short: Mastering mindset, time and money
James Short, a renowned coach in the real estate industry, shares his insights on mastering mindset, time management,…
Elite Agent: 10 Years of Championing Real Estate Excellence
A lot has changed in real estate since we started publishing in 2014, but one thing remains constant:…
Rachel Atkin: 10 Powerful Lessons to Redefine Property Management Growth in any market
After 20 years in real estate, Property Management Operations Manager at Harcourts, Rachel Atkin understands what it takes…
Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion
Success in real estate isn't just about closing deals—it's about mastering every aspect of a complex career.
Peter Hooymans: Coaching, Culture, and Calculated Risks – A 30-Year Real Estate Journey
How much of your current strategy is driven by luck, and how much by taking deliberate actions? According…
Matt Hall: 10 lessons in precision, risk management and performing under pressure
In high-pressure environments, split-second decisions can be the difference between success and failure. No one knows that better…
Paul McGee: 10 lessons in confidence, communication and choosing success
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Cathie Crampton: 10 lessons on scaling a profitable PM business and how to balance calm with innovation
Effective leadership requires more than just vision; it demands action. And Belle Property’s National Property Management Performance Manager,…
Dominic Thurbon: 10 lessons on how to create value, stand out in a crowd and become the obvious choice
“The biggest enemy of doing things better is being wedded to the way you used to do things.”…
Adaptability Quotient: Samantha McLean on future-proofing your career in the AI age, embracing change and defining success on your terms
From adapting to the AI age to redefining success on your terms, Samantha McLean advocates embracing change as…
Proptech breakthroughs: Tom Ellis on empowering innovators, the surge in mergers and redefining the real estate experience
Tom Ellis’s path in PropTech is not just about tech advancements—it's about empowering innovators, growing startups and leading…
The power of ‘yes’: Katrina Tarrant on mindset, mental health, solving the housing crisis and tech versus touch
Katrina Tarrant’s ‘yes’ mindset not only fuels her leadership, it also inspires extraordinary personal achievements - even though…
Leaps of faith: Christine Rudolph on client-centric success, empowering women, and leading with purpose
Christine Rudolph's real estate journey is about a lot more than breaking barriers—it's about backing herself, building others…
Pipeline perfection: Jess Lenouvel on digital marketing domination, understanding your target market and scaling your business
In today's digital age, where mastering online presence and client engagement is key, Jess Lenouvel sets herself apart…
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business
From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in…
Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand
From mentoring, coaching and speaking to building a new agency and positioning it with a niche, there isn’t…
Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum
When it comes to real estate royalty, Ray White Group Chairman, Brian White, is at the very top.…
Easter accelerator: Matt Lahood on the power of planning, how to capitalise on Easter sales and boosting client engagement
In today's fast-paced environment, where immediate response and strategic adaptability are crucial, The Agency’s Matt Lahood sets himself…
The Right to Disconnect: What it means for your agency, when it starts and how you can maintain your winning edge
In an era where constant connectivity is the norm, Kylie Dulhunty dissects the Right to Disconnect legislation, offering…
Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more.
Dive into an exclusive episode of the Elevate podcast where REA Group's Chief Customer Officer Kul Singh reveals…
Mr + Mrs Vendor: Samantha McLean and Mark Edwards on the sellers perspective, AI acceleration and what’s on the radar for Elite Agent in 2024
In a real estate world where differentiation can be challenging, Elite Agent's Samantha McLean and Mark Edwards blend…