BEST PRACTICE
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Harnessing the Unconscious with Dr Fred Grosse
“My basic premise is to teach business people how to achieve everything that’s important to them before they die.” Dr Fred Grosse. Dr Fred Grosse is many things to many people. He is an ordained Rabbi, a psychotherapist, a reputed business coach and a practitioner of Gestalt therapy. He is a popular speaker and a veteran of many ARECs past…
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‘Brand-Engagement’, you’re doing it Wrong
Imagine for one moment you’re in a Broadway audience in New York. You’ve come a long way to see a play. This is going to be the highlight of your trip to the ‘Big Apple’. You’re seated. Excited. Anticipating a great show. So are the rest of the audience. You can feel their excitement. The theatre is filled with the…
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Our Own Set of Keys
Regular eliteagent.com contributor Dave Eller says that you need to connect with success by first connecting with your goals. Thursday morning is when we go to the farmers market to buy some organic fruit and vegetables for the week, grab some breaky, a coffee, and fresh flowers to brighten the house. My wife, son and I take our time to…
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Real, Unpredictable, Fascinating: It’s all in the voice!
You have two wonderful tools right that you may not have tapped into to improve your sales that you may not have ever thought about. You can make more sales and serve your clients better by utilising and improving your voice. I’ve seen agents tap into the power of their voice and been amazed at how something so simple made…
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Boyd Varty: What I learned from Nelson Mandela
“In the cathedral of the wild, we get to see the best parts of ourselves reflected back to us.” Boyd Varty, a wildlife activist, shares stories of animals, humans and their interrelatedness, or “ubuntu” – defined as, “I am, because of you.” And he dedicates the talk to South African leader Nelson Mandela, the human embodiment of that same great-hearted,…
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3 keys to SUPERIOR consistency for real estate agents
Jet Xavier looks at three keys to becoming more consistent as an agent, in order to achieve the success you deserve. “In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” Anthony Robbins Consistency…
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Dave Eller’s Guide to Awesome
Dave Eller is a successful Real Estate Coach, Auctioneer, Author, and Fight MC on Fox Sports and it doesn’t get much cooler than that! Here are his top tips for getting (and staying!) ahead of your competition. As many working people have found, your ‘day-job’ can consume all your time; so much so that you can get into a rut.…
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Top Tips for running seminars
In the competitive market of real estate sales it’s often difficult to find a unique proposition that will draw both buyers and sellers your way. Nick Simitzis from McGrath Estate Agents has found a super-successful seminar model that has seen him reap an extra 20 per cent profit from 78 per cent existing and 22 per cent new clients in…
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The Core of your Business is Connection
Dave Eller takes a look at what makes people really want to do business with you. Would you say that your business is listing and selling properties? What is going to make people want to do business with you? Generally, people do business with the people they know, like and trust. We call this the friendship factor and it is…
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The 4 Hour Work Week
Most of us have heard of Tim Feriss’ book The 4-Hour Work Week. Could these same principles be applied to the Real Estate Industry? Lisa B examines how your week can be streamlined to allow you a better lifestyle. After reading The 4-Hour Workweek by Tim Ferriss about three years ago, I felt inspired in so many ways. It made…
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Finish what you start
How many of last years New Year’s resolutions have you kept? Peter Hutton looks at why we get distracted and how to say on course to achieve your goals in 2013. If you’re like me, you go to training events and walk out with your head swirling with great ideas to improve your business. For a real estate agent I’m talking about…
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Six Degrees of Success
If you think that the only relationships that really matter are the ones that you have with your clients, you may need to re-consider. According to Troy Hazard, if you truly want to show your clients the love, then mastering the ‘Six Degrees of Unity’ is your key to building and keeping successful relationships with your clients. LAST MONTH I…
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Brand You
Do you know why you are selling Real estate? what inspires you to succeed? peter hutton, Real estate coach, author and personal Branding expert says that even if you are one of ‘the davids’ of real estate it is possible to defeat ‘the goliaths’. But you do need to have a clear understanding of your motivations, and the rest will…
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Plan for Success!
Christine Norris, of ‘smart girl solutions’ talks about some of the things you need to think about while planning your career in real estate. Write Down Your Goals Women today are more focused than ever on achieving recognition, managing their own affairs and those of their family, and becoming wealthy in their own right. Significant changes need to take place…
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Systemise Your Way to Success
Charles Tarbey, Chairman of Century 21 Australasia, shares some of his own experiences in real estate; focusing on the value that systems and procedures can have in enhancing the overall functioning of any business. As real estate professionals, there are numerous operational variables that we must manage in order to ensure that our businesses run efficiently and effectively. This is…
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The Blame Game: Daniel Hayes
Daniel Hayes from Hayeswinckle Agent takes a lighter look at what happens to agents when they take their eye off what is really important to success. You wake up each morning, stand in front of the mirror in your Anthony Robbins ‘motivator’ boxer shorts, look yourself in the eye and scream at the top of your lungs, ‘I am a…
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Achieving Cut Through in A New Area
Opening an office in a new suburb can be challenging, especially in the current market. hockingstuart Director Julian Conte shares his experiences in making his office stand out. Having recently opened my second office in Melton, I’ve been reminded of the hard yards that have to be put in by agents new to an area. As agents, we’re trained to…
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The Marketing Triangle
Marketing is a three-legged approach of ‘who’, ‘what’, and ‘where’, says Glenn Twiddle. If you have ever been exasperated by a less skilled Agent winning a listing that should have been yours; it may be that one of your marketing foundations is broken and needs repair. The great trainer, David Knox, was quoted many years ago as saying, ‘It’s more…
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How do Their Minds Work?
This issue Jet Xavier looks at the mindsets of some of the top real estate agents in Australia. I have interviewed some of Australia’s best agents, and in this article I am going to show you five of the key mindsets to their success. EFFICIENCY Top agents have a ‘Formula 1’ racing car mindset. Every detail in their business is…
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Feed Your Mind
Mindset coach Jet Xavier talks about the FEED method to re-wiring your brain for success in your career, and why optimism is the new performance tool. Having been a mindset coach for a number of years now in the real estate industry, I am still perplexed by the number of agents who do not address the biggest limiting factor to…
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Let Your Unconscious Get to Work!
Is your unconscious mind holding you back? Terri Cooper from Real Estate Mastery, and author of “Women on Top” explains how you can gain control and get the career results that you want. The financial rewards that can be gained from a successful career in real estate sales are enormous, there is no glass ceiling on your income, and there…
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Time to Step up to The Plate
Demand perfection from yourself, constantly evolve and display the passion and desire to compete with the absolute best in the industry, or start thinking about a new career. It is time for agents to “step up to the plate”, says award winning director Matthew Hayson. Like any industry, we as real estate agents need to ask ourselves if we are…
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Mindset for Success
Welcome Jet Xavier, our new mindset columnist. Each issue, Jet will be looking at various aspects of mindset and its application to your success in the Real Estate industry. What is Mindset? Mindset is “a habitual or characteristic mental attitude that determines how you will interpret and respond to situations”, or simply “thinking that determines your behaviour and outcomes”. As…
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Negative Goal Setting
Not all goal setting has to be positive for there to be a positive outcome. Glenn Twiddle takes us through a revolutionary way to set your goals and targets for a successful 2012, suggesting that a negative attitude is equally as powerful as a positive one. You’ve heard all the clichés before. ‘Set your goals high’, ‘Shoot for the moon…
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Adopt a winning mindset in 2012
According to mindset coach Jet Xavier, with a brand new year ahead, real estate sales agents all over Australia will be making a ton of New Years resolutions and looking for the latest marketing tricks, technological gadgets, and anything that can give them the edge. But only a small percentage will achieve their goals. The solution, he says, a shift…
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Extreme (Personal) Makeover
As a new year begins, there is no better time to review the previous 12 months and take your life to a whole new level. Real Estate legend, John McGrath, shares his tips for making this year your best ever. If nothing changes, nothing changes. One of my favourite reminders to myself has always been that if we want something…
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30 Fresh Ideas
If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…
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Networking Machines
It is the season for parties and functions, so start saying “yes”, and take the time to connect with your clients in a relaxed manner that is not all about work. And instead of “networking”, says Kirsty Spraggon, relationship building expert and author, think of it as “focused socialising”. It is the season for parties and functions, so start saying…
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Spend Your Time Wisely!
If you find yourself struggling with managing your time effectively, it may be time for a refresher!Here are some top tips from Tony Rowe, Managing Director of BPG Training, on how to fit more dollar productive activity into each and every day. There’s still only 24 hours in every day. I’ve tried to add more, but it just doesn’t happen.…
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Grow Your Personal Network
You can be the best in any business, but you’re not going to be successful if no one knows who you are. Some of us are too shy to walk into a roomful of strangers, while others are unsure about how to strike up a conversation. Terri Cooper, owner of Terri Cooper Networking Events, explains how to transform yourself from…
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Dress Sharp, Look Professional
Like a house requires maintenance, looking your professional best does not happen by itself. You need a plan and a budget plus a focused shopping trip every now and then. Building a wardrobe that works is about shopping smarter not harder. Story by Elena Reed. Like a house requires maintenance, looking your professional best does not happen by itself. You…
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Emotional Intelligence: How to Build Your EQ
It is said that great leaders possess natural empathy and this is certainly one of the greatest sales skills there is. One of the core elements in Kirsty Spraggon’s book Work as if you own it focuses on opening relationships. This excerpt from the book shows how EQ (as opposed to IQ) can be used to build rapport which you…
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It’s Not The Mountain We Conquer But Ourselves
We all have metaphoric mountains in our lives – setting our sights on new peaks and working towards them, overcoming obstacles in the journey. There are many parallels between mountaineering, work and life. Story by Catherine DeVrye. Few of us will ever set as tough a challenge as conquering Mt. Everest but most of us do indeed set more modest…
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Moments of Truth
Does your business have a true customer culture or just a complaints department? Julianna Forsyth shares the embarrassing moment when her wardrobe malfunction became a customer service case study. We need to love complaints. The client who complains the most, and then you satisfy often, becomes the most loyal. It horrifies me when I visit some real estate offices and…
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CEO of Brand ‘You’
The larger agencies and major franchises have huge budgets and well-staffed marketing departments to develop and maintain their brands, so how can a small business or even a sole operator compete with the big guys? Learn from them. Story by Kirsty Spraggon The larger agencies and major franchises have huge budgets and well-staffed marketing departments to develop and maintain their…
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