EA20
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EPM
Life by Design
I SPENT A significant portion of my time over the weekend doing one of my favourite things: packing bags for our upcoming family holiday. Now don’t get me wrong; I am not so sadistic that I rate the physical act of packing exhilarating (although I must admit after being on the road for 15 years I do get a kick…
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Elite Agent
Ask the Coach: How to improve your one-on-one meetings
Q. How can my team and I have better one-on-one meetings? – Ali Oksuz, Century 21 Brighton Le Sands A. I would say consider a five-step framework. STEP 1: CHANGE YOUR APPROACH How you think – your mindset and beliefs – controls how you behave. For example, if as a principal or sales manager you believe that your job is…
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EPM
Beyond The Discount
WHEN IT COMES TO INCREASING income into property management departments, the industry can be its own worst enemy. Often sales-focused principals apply a volume mentality to their rent roll asset, chasing relentless growth because they believe bigger rent rolls are the only way of increasing their overall bottom line. But a focus on value-adding could be a better way to…
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FEATURE INTERVIEWS
Tracey Fellows: What’s in your heart?
During Transform Masters 2017, Elite Agent Editor Samantha McLean spoke to one of our top industry leaders, CEO of REA Group Tracey Fellows. Here, Tracey shares some of her career and leadership journey, including why being a great leader does not need to be complicated. The Beatles sang All You Need Is Love and Tracey Fellows’ leadership philosophy doesn’t deviate…
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Elite Agent
Agent Profile: Nicola Buchanan
Following a successful career in marketing and advertising, Nicola Buchanan retrained in real estate. Now using that background in running her own agency, @realty Bundall on the Gold Coast, Nicola explains how her talents and experience blend perfectly with those of business partner Scott Euler to offer a boutique service to clients. Tell us a bit about yourself and your…
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EPM
How to set realistic KPIs for BDMs: Tara Bradbury
Nothing creates a feeling of defeat as much as setting unrealistic expectations for ourselves does. Few BDMs are aware of how they often set themselves up to fail by developing unattainable goals; losing themselves in a cycle of disappointment and negative self-talk. But fortunately, there is another way, says Tara Bradbury. WHAT IS fascinating about the phenomenon of unrealistic goal…
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EPM
The Executive Property Manager: Sarah Bell
IN THE SALES ARENA, we have seen the emergence of Agent 2.0 and 3.0 (are we up to 4.0?) as the value of a sales agent has changed with technology and evolving customer expectations. The new breed of agents are true professionals, unrecognisable from the stereotypes which placed real estate among the least trusted of all professions. So where does…
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EPM
Flying High: Tennille Mugridge
Tennille Mugridge started out in real estate as a ‘Girl Friday’. Nineteen years later she runs her own agency on the Central Coast, Home Specialist Property Management. As well as managing a small portfolio, Tennille is a mum and says she loves to keep busy – which is just as well. Tell us a bit about yourself and your role…
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Elite Agent
Balancing Family and Real Estate: Jet Xavier
Have you made a New Year’s resolution to spend more quality family time? Jet Xavier shares some practical tips for giving 100 per cent in both your work and family life using practical examples from some of today’s successful agents. Many parents in real estate struggle to find the right balance between doing fun things with the kids and working…
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FEATURE INTERVIEWS
Climb Every Mountain: Stephen Bock
Writing $1 billion worth of property over his 20-year career isn’t enough for Stephen Bock. To push himself a bit further, he climbs mountains and flies planes in his spare time. Azal Khan caught up with Stephen to find out more. Having been in the industry for almost 20 years, McGrath Manly agent Stephen Bock has been in a variety…
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EPM
Marcel Dybner – Mastering Leadership
Marcel Dybner is the Head of Property Management at Boutique Agency Besser & Co in St Kilda, Victoria. With the business in a rapid growth phase, he applied for Transform Masters to ‘take a step back’ and look at how he could grow the company by growing as a leader. Taking in all the lessons, the transformative idea he put…
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FEATURE INTERVIEWS
Adrian Butera: The Big Give
Compton Green’s Adrian Butera is someone who understands priorities. When things get tough, his team come first. “The first thing I’ll do is go to an Italian supermarket and buy fresh ingredients – pasta, tomatoes, parmesan, herbs – before going back to the office and cooking lunch for my team. That’s what I do on days when real estate is…
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LEADERSHIP
Making Your Business Goals a Reality: John Knight
Juggling your to-do list between strategic and operational issues can become a job in itself. Once you have a clear picture of where you want to take the business and a plan as to how you will get there, it is then all about implementation. These are our top tips to make your business goals a reality: TIP 1: KNOW…
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EPM: Technology & Social
Unplugged and Plugged In: Alister Maple-Brown
While you can’t lean on the latest app to set your goals for you, it’s possible to use some clever tech to track your progress. Alister Maple-Brown from Rockend offers five steps you can follow to keep motivated and on track in the New Year. While technology isn’t a wand you can wave to magically achieve your goals, it can…
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Elite Agent
How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs to come next to make…
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EPM: First Person
Bridging the Skills Gap
REFLECTING ON YOUR own professional experience and performance over the last 12 months can help you develop the right actions and create the right type of change. But first you need to work out where your own gaps are. Vasili Hadzellis explains. ONE OF MY favourite songs of all time is ‘Man in the Mirror’ by the King, Michael Jackson.…
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Elite Agent
Kylie Maxwell – Challenge Accepted
TRANSFORM MASTERS Champion 2017 Kylie Maxwell from LJ Hooker Queanbeyan was not part of the original #SuperSix chosen to compete in this year’s program. But showing consistency, experience and an extra special care factor for both business and people, Kylie ‘stole the show’ and made it her own. Here are some of the highlights of what she learned along the…
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EPM
Katherine Kyriakou – McGrath Blackburn & Box Hill
Former VCE teacher Katherine Kyriakou followed her husband into real estate almost by accident after filling in as temporary office cover. Over twenty years later, she’s now Principal of Property Management, McGrath Blackburn & Box Hill, with a rent roll of over 1,000 properties. Tell us a bit about yourself. I was born in Swan Hill, but we moved to…
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EPM: Productivity
2018: Your Best Year
With almost two decades’ experience at the coalface, I will admit that I didn’t always do things right. There have been a lot of learning curves along the way. On my very first day on the job, I was given an empty desk and a phone, and that was it. I didn’t know the first thing about managing a property, and…
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SELLING + MARKETING PROPERTY
New Year, New Numbers: Eddie Cetin
Just like that, we are done with 2017. Time to review your achievements for the past 12 months and work out the plan for this year. While there probably wasn’t a lot of time for it in between December’s settlements and client parties, this is one metrics deep-dive you can’t afford to neglect. It will give you and your team…
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Elite Agent
Elite Agent: Inspired Goals 2018
JOHN MCGRATH Founder & Executive Director, McGrath Estate Agents The four key areas for 2018 for me will be on talent attraction, agent productivity, digital marketing and social media, as I believe that growth in the near future will be connected to these key areas. You will either win or lose dependent upon how well you execute these areas. MARK…
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Elite Agent
The irresistible pull of gravity
In business and personal relationships it’s not necessarily the loudest or the most confident person in the room who is the most influential. If you find yourself worrying about not having the “right personality” to stand up in front of people to present your solutions or ideas, Julie Masters explains how to use gravity instead to pull your audience in.
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EPM: Best Practice & Legislation
Insurance and the ‘share economy’
The number of people offering their homes on sites like Airbnb, HomeAway and VacationRentals is snowballing. There are now more than 115,000 Australian properties listed on Airbnb alone. What started out as an opportunity to rent a room for a couple of days and earn a few dollars has turned into a business for many homeowners. In fact, the money…
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LEADERSHIP
Unforced Errors: Mark McLeod
When it comes to the major sporting contests, it’s usually not the sophisticated plays that win championships, but rather the players who make the least mistakes.
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EPM: Best Practice & Legislation
The Proof Is In the Pudding: Michelle Williams
Do you ever consider that, in the eyes of our potential clients, we all look the same? From the consumer’s lens, they can’t see any difference between us until we can prove them wrong. If you haven’t already noticed, our new potential clients start with social proof. They no longer do the ring-around and attend back to back meetings to…
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BEST PRACTICE
Beating the Christmas blues: Sherrie Storor
You and your market may be thinking about a break over the festive season. But you don't have to lose all the momentum that you have generated throughout the year.
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Elite Agent
Taking the ‘I’ out of gift giving
What are the best gifts for clients? Avoid anything corporate and think outside the box, says Elite Agent Magazine Editor, Kylie Dulhunty. Hands up who loves receiving a gift? Now, keep your hand up if you love getting a pack of black business socks from Auntie Maude every birthday and Christmas. I didn’t think so. Sure, they’re practical. You can…
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Elite Agent
Your Wish is Their Command: Kylie Davis
For every dollar we save on the new connectedness, we need to spend $20 on learning the skills and make the time in our day to ‘do’ it. In this space, the efficiencies we’ve been promised with the technology are not yet being realised, our most precious commodity is now time and focus, and the effort often hardly feels worth the…
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Elite Agent
Australians of real estate
With the release of new ABS 2016 Census data showing occupational details1, we now have a view of how the data depicts an average worker in the real estate industry. The debate is finally over. If you imagined the average person in real estate to be a man in his 20s working 40 hours a week and taking home $1…
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Elite Agent
What do you know for sure? Samantha McLean
This time last year I wrote my editor’s note based on something Oprah Winfrey does every year: the O List, a list of her favourite things of the year dressed up as Chrissy gifts for sale on Amazon.com. I made a list of my favourite things of the year too. I re-read that editorial the other day and thought…
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