Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Katie Cotton on leadership, life balance and legacy
What’s the secret to creating a workplace where agents actually work together and collaborate in an industry that is focused on individual performance?
Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market
How can real estate leaders maintain consistency amongst market shifts and constant industry “noise”?
Key opportunities for agents as buyer behaviour shifts: REA survey
The great Australian dream of home ownership is alive ... but it's evolving.
On Closer Inspection: Because someone has to say what everyone is thinking…
"Reunited and it feels so good..." 🎵 Elite Agent publisher Mark Edwards and editor Samantha McLean are back…
3 tips for mastering client engagement using Generative AI Tools
Discover how real estate agents can enhance client engagement and boost sales using AI tools like Crystal Knows…
James Short: Mastering mindset, time and money
James Short, a renowned coach in the real estate industry, shares his insights on mastering mindset, time management,…
Spring Surge: affordability pressures rise as listings climb and market growth slows
Home values increase in September but increased property listings are offering buyers more choice. Meanwhile, increasing affordability challenges…
Elite Agent: 10 Years of Championing Real Estate Excellence
A lot has changed in real estate since we started publishing in 2014, but one thing remains constant:…
Rachel Atkin: 10 Powerful Lessons to Redefine Property Management Growth in any market
After 20 years in real estate, Property Management Operations Manager at Harcourts, Rachel Atkin understands what it takes…
Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion
Success in real estate isn't just about closing deals—it's about mastering every aspect of a complex career.
Peter Hooymans: Coaching, Culture, and Calculated Risks – A 30-Year Real Estate Journey
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Matt Hall: 10 lessons in precision, risk management and performing under pressure
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Paul McGee: 10 lessons in confidence, communication and choosing success
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Cathie Crampton: 10 lessons on scaling a profitable PM business and how to balance calm with innovation
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Dominic Thurbon: 10 lessons on how to create value, stand out in a crowd and become the obvious choice
“The biggest enemy of doing things better is being wedded to the way you used to do things.”…
Adaptability Quotient: Samantha McLean on future-proofing your career in the AI age, embracing change and defining success on your terms
From adapting to the AI age to redefining success on your terms, Samantha McLean advocates embracing change as…
Proptech breakthroughs: Tom Ellis on empowering innovators, the surge in mergers and redefining the real estate experience
Tom Ellis’s path in PropTech is not just about tech advancements—it's about empowering innovators, growing startups and leading…
The power of ‘yes’: Katrina Tarrant on mindset, mental health, solving the housing crisis and tech versus touch
Katrina Tarrant’s ‘yes’ mindset not only fuels her leadership, it also inspires extraordinary personal achievements - even though…
Leaps of faith: Christine Rudolph on client-centric success, empowering women, and leading with purpose
Christine Rudolph's real estate journey is about a lot more than breaking barriers—it's about backing herself, building others…
Pipeline perfection: Jess Lenouvel on digital marketing domination, understanding your target market and scaling your business
In today's digital age, where mastering online presence and client engagement is key, Jess Lenouvel sets herself apart…
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business
From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in…
Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand
From mentoring, coaching and speaking to building a new agency and positioning it with a niche, there isn’t…
Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum
When it comes to real estate royalty, Ray White Group Chairman, Brian White, is at the very top.…
Easter accelerator: Matt Lahood on the power of planning, how to capitalise on Easter sales and boosting client engagement
In today's fast-paced environment, where immediate response and strategic adaptability are crucial, The Agency’s Matt Lahood sets himself…
The Right to Disconnect: What it means for your agency, when it starts and how you can maintain your winning edge
In an era where constant connectivity is the norm, Kylie Dulhunty dissects the Right to Disconnect legislation, offering…
Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more.
Dive into an exclusive episode of the Elevate podcast where REA Group's Chief Customer Officer Kul Singh reveals…
Mr + Mrs Vendor: Samantha McLean and Mark Edwards on the sellers perspective, AI acceleration and what’s on the radar for Elite Agent in 2024
In a real estate world where differentiation can be challenging, Elite Agent's Samantha McLean and Mark Edwards blend…
Investing in futures: Peter Brewer on the heart of the sale, a client’s ‘core four’ and “running out of Saturdays”
Old school, new wins: Join us for a journey into the heart of real estate innovation, from technology's…
Beyond Four Corners: Mark Kentwell on rebuilding his brand and crafting a legacy that reinvigorates agents, clients and the community
Amid a storm of controversy, Mark Kentwell stands as a symbol of resilience, offering deep insight into navigating…
People-powered tech: Sharran Srivatsaa and Pritesh Damani on how AI is empowering agents and elevating the client experience
Join The Real Brokerage President Sharran Srivatsaa and CTO Pritesh Damani to explore the shifts occurring in technology…
High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives
Amidst a challenging talent landscape, Sir Leslie Hooker award recipient John Deo sets a new standard in team…
From ‘Sold’ to Soaring: Tim Snell’s Playbook for a Winning 2024
Known for his ambitious leadership style and deep market foresight, Tim Snell has been instrumental in steering Ray…
Three wise men: Mark McLeod, Matt Lahood and Chris Hanley, on the lessons of 2023, telling the truth with empathy and how to make 2024 a great year in real estate
Mark McLeod from Ray White, Matt Lahood from The Agency and Chris Hanley from First National Byron represent…
AI with heart: Samantha McLean on blending AI with AQ and EQ, finding opportunities in the challenges and taking high performance to the next level
In a changing landscape where adaptability is key, Samantha McLean shines as a guiding light, masterfully blending AI…
Emotional connections: Steve Carroll on marketing that captures and holds attention, stands out in the crowd and creates credibility
In a market where competition is fierce and agility is king, Steve Carroll masterfully reveals the art of…