Defining value: Mark Carter on articulating your unique worth, why you need to invest in people and the importance of the human touch

"It's those personal touchpoints, especially in a world of AI and digital, the more that you do those personal touchpoints on the receiving end of the real estate experience, they tend to stand out more." - Mark Carter

Educator and author Mark Carter talks about the importance of adding value to all aspects of your business, why you need to define your purpose and why agents need to know their own value.

Value is a foundation of success in all areas of life, however, people often perceive value through their own experiences, beliefs and values.

That’s the opinion of keynote speaker, educator, and author Mark Carter, who has spent 25 years teaching businesses and individuals the importance of adding value to everything they do.

In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Mark reveals what agents and agencies need to do to better add value – and articulate that value for their clients to grow their business.

He also mentions why it’s critical to develop leaders and invest in your people and the importance of having a personalised touch to stand out in a tech-driven world.

Mark also speaks about why you need to know your business’s purpose to attract and retain the best people and how leaders can add value to their team.

Mark Carter is presenting at this year’s Elite Retreat and will be talking about the 5 value elements, the 4 value causes and how they relate to the experience economy.

Sam and Mark also discuss:

  • 1:49 – How Mark’s career has evolved over time.
  • 3:09 – The cinematic experience that Mark will bring to Elite Retreat.
  • 6:11 – Current leadership trends and how they’re changing.
  • 9:14 – How to blend technology and humanity.
  • 11:58 – Mark’s new book on adding value.
  • 15:20 – How Mark adds value in his business.
  • 16:13 – How to look at value to help grow your real estate business.
  • 18:20 – Ways in which value can be created in real estate.
  • 19:29 – Adding value in an age of technology.
  • 21:45 – The best way for leaders to add value to teams.


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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.