Finding your tribe: Tim Duggan on building an agency people adore, creating strong communities and turning good ideas into great ones

Junkee founder, Tim Duggan shares his insights on building strong communities around businesses, the power of content and creating killer ideas.

If you’re able to create a business your customers adore, you’re likely going to have great success.

Tim Duggan knows all about building a cult following in the media business, having founded the pop culture site Junkee and he believes it’s something real estate agencies can do well, too.

In this episode of the Elevate podcast with Elite Agent Managing Editor, Samantha McLean, Tim reveals the steps agencies need to take to grow their communities and why they are a lot more like publishers than they might think.

He talks about the importance of knowing your audience, having a unique point of difference and why all the leading real estate agents have their own personal style.

He also touches on how to come up with killer ideas, the importance of focusing on the impact you’re trying to have and not the money, as well as what the future of work will look like.

Tim is also a keynote speaker at Elite Retreat, where he’ll dive into even more detail on how agencies can successfully build a strong community around their businesses.

“If you look at some of the most successful real estate agents worldwide, they’re all their own publishing powerhouse. They create content for primarily social media, primarily their own websites and blogs and opinion pieces and that is exactly the same way of thinking that a media company would apply.” – Tim Duggan

Samantha and Tim also discuss:

  • 2:55 – How Tim’s background in advertising and journalism led him to become a publishing powerhouse.
  • 7:40 – How Tim was able to grow his audience and become a leading publisher in Australia.
  • 10:47 – The importance of being impact-focused, defining your niche and targeting your audience.
  • 13:24 – Why real estate agents are actually content creators and publishers.
  • 15:40 – How to take good ideas and turn them into brilliant ones.
  • 17:51 – How to implement big ideas and take them into real life.
  • 20:20 – The future of work and how you can work in more effective ways.
  • 23:40 – The upcoming digital trends, the role of AI and how the business landscape will change.

Cult Status 
Killer Thinking

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.