High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives

Amidst a challenging talent landscape, Sir Leslie Hooker award recipient John Deo sets a new standard in team dynamics, seamlessly blending culture, community, and innovation to redefine what it means to build a thriving real estate empire in today's market.

In a talent-scarce market, building a high-performing team is more of an art than a science.

That’s the view of LJ Hooker Casey Principal, John Deo, who is today’s guest on the Elevate Podcast, hosted by Samantha McLean.

In today’s episode, John reveals the groundbreaking team transformation tactics you can use to scale your team, even in a market starved for talent, and why creating a vibrant culture forms the nucleus of every successful recruitment campaign.

He also shares the strategies he used to grow his rent roll from 200 to 1300 doors, including why you need to structure the backend of your business right to reap the rewards, and what you need to do to nurture your database to its fullest potential.

John also tells the inspiring story of how he won the Sir Leslie Hooker Award, highlighting how deep community connections can significantly elevate your real estate achievements.

“I believe you’ve got to lead by example. I can’t ask my sales guys to list five to 10 properties each per month if I’m not doing it.” – John Deo

Sam and John also discuss:

  • 3:30Team transformation tactics: Unearth groundbreaking methods to scale your team in a talent-scarce market.
  • 4:01Cultural catalysts: Why a vibrant team culture isn’t just an asset; it’s the heartbeat of successful recruitment.
  • 6:05Community connection: The compelling story behind John clinching the Sir Leslie Hooker Award and how community connection can skyrocket your real estate success.
  • 10:50Blueprint for success: The critical actions you must take to crush your 2024 goals.
  • 11:45Database mastery: The ultimate strategy for nurturing your client list to skyrocket your business.
  • 13:53Rent roll revolution: How fine-tuning your backend structures can be a game-changer in expanding your property portfolio.
  • 16:22Leading by example: The working director’s guide to inspiring team excellence.
  • 17:20The power of collective ambition: How setting and achieving shared goals can create a ripple effect of motivation, driving both individual and business growth.
  • 18:43Tech-smart tactics: How to invest smartly in tech that gives you the best return for your business.
  • 20:49The right people equation: Why focusing on the right people, not just more people, is pivotal for scaling your business.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.