Emotional connections: Steve Carroll on marketing that captures and holds attention, stands out in the crowd and creates credibility

In a market where competition is fierce and agility is king, Steve Carroll masterfully reveals the art of seizing hidden opportunities, crafting captivating digital narratives, and pioneering cutting-edge tactics that redefine success in the ever-evolving world of real estate.

Effective online marketing doesn’t just stop traffic, it transforms sightseers into sellers and browsers into buyers.

That’s the view of The Agency General Manager of Queensland, Steve Carroll, who is today’s guest on the Elevate podcast, hosted by Samantha McLean.

A digital marketing guru with decades of experience liaising with tech giants such as Google, LinkedIn and Facebook, in this episode, Steve reveals why Boxing Day isn’t just for retail sales but could be a real estate goldmine with your name on it.

He also delves into the art of digital magnetism, explaining his best tips on capturing and maintaining client attention in a world where seconds count.

Steve and Samantha also turn the spotlight on the power of storytelling and how creating an emotional connection can create an unforgettable experience for sellers and buyers alike.

Beyond the marketing mastery, Steve reveals the challenges and victories he’s encountered in 2023, the industry titans he’ll be keeping his eye on in 2024, and why there’s never been a better time than right now for agents to revolutionise their real estate impact.

“Thirty times a week, the average agent gets looked at through their digital assets… That’s 30 opportunities to make a cracking great impression. So what I’d say to the real estate community is, don’t waste that opportunity to make a great first impression. Look at how you display yourself online, and if you just make three or four adjustments as a result of this podcast, then that’s great.” – Steve Carroll

Sam and Steve also discuss:

  • 03:40 – The Boxing Day revelation: Uncover the hidden real estate goldmine on Boxing Day, learn from the Harrods’ marketing playbook and how to master the art of captivating digital storefronts.
  • 06:36 – The impatient nation: Why you need to grab attention fast, and quick-fire strategies to captivate your audience and polish your digital presence to perfection.
  • 08:00 – Your blockbuster trailer: How to keep clients’ eyes glued on you in a competitive market and why emotional storytelling is the key to vendor engagement.
  • 13:40 – Avoiding digital disasters: Navigate the minefield of online marketing. Learn what not to do and keep your digital strategy on the path to success.
  • 14:45 – Community mastery: Unveil the power moves of real estate’s elite, learn to engage and build trust, transforming your community connections into marketing gold.
  • 18:35 – Future-proofing for 2024: Get ahead of the game with Steve’s insider tips for 2024, including why you need to learn to speak Millennial.
  • 23:15 – Steve’s 2023 highlights: Steve’s biggest moments this year, including the influential names joining the Digital Live Ride and the unprecedented industry support it sparked.
  • 26:00 – Triumph over trials: The toughest moments for Steve this year, the skills that propelled him forward and the Eddie Jones leadership read that’s a game-changer.
  • 29:27 – Industry innovators in focus: Why view.com.au and Antony Catalano are on Steve’s 2024 radar.
  • 31:35 – Seizing opportunities: Delve into the transformative lessons from Steve’s son’s journey in 2023, uncover the driving force of his gratitude and seize the moment to revolutionise your real estate impact.

Show More

Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.