Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Putting your best brand forward: Lisa Pennell
"Something I have constantly checked myself on is that I'm not working too long. I think when you work too long, you actually become less productive. It's really important to stay engaged with the network, to take time out, to have conversations with people because you can completely reset your thinking by stepping away." - Lisa Pennell
Domain lodges complaint on Canberra competitor
Zango, the recently launched portal in Canberra has already attracted the ire of local competitor Allhomes, with the…
Addressing the complex issues in real estate: Douglas Driscoll
"When was the last time you saw a bad review on Rate My Agent? You know, it's unicorn…
The 6 P’s of branding and networking: Reed Goosens
“Pitching is not about closing, it's about getting that conversation started so that you can continue that conversation…
How Josh Tesolin wrote a million dollars in his first year of real estate
“So I know now, for the next 10, 15 or 20 years, it’s my time to do the…
Greg Merrilees: How real estate agents can build trust and nurture relationships online
"People will be Googling best agents in "suburb" and they'll find you and your competitors. So number one…
How agents can use LinkedIn to build relationships – Adam Franklin
“If you decide that LinkedIn sounds appealing… get in there, give it a go and allocate 30 minutes…
How to work less and make more (in real estate!) – James Schramko
"For a lot of the people I'm coaching, we're trying to target $500 effective hourly rate for them.…
How to embrace change and future proof your business – Gihan Perera
"If I didn't have a particular asset, resource, or strength in my business, what would I do? Would…
2020 PM/Leadership Kick-off with Hannah Gill
“I can't see fees going up anytime soon or quickly. So how can we be more creative? How…
2020 Kick-off with real estate sales coach Claudio Encina
"If you're not able to bring what I call incontestable value to the listing presentation, people just choose…
How to get Matchfit in 2020: Andrew May
"High performance is no accident!" - Andrew May
Gaining the competitive edge: Victoria O’Sullivan
"The hardest thing about change is having the presence of mind to be able to do things differently…
A “Useful Belief” review of 2019 in real estate: Chris Helder, Mark Edwards, Samantha McLean
“There’s a lot of people spending a lot of time working on things that don’t actually matter.” -…
Top 5 real estate podcasts of 2019
This year Samantha McLean sat down with a stellar line up of guests on Elevate – from industry…
Designing for delight
MRI software Senior Vice President Chuck McDowell has spent more than 20 years at the leading edge of…
The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content,…
Building an audience to generate leads: Samantha McLean and Mark Edwards
If someone gives you their email address they’re letting you into their very personal space and you need…
What I learned at Harvard University about negotiation: Pancho Mehrotra
“It seems we are so fixated on more and more and more that we can’t celebrate what we…
Top 10 real estate news stories for 2019
What hit the real estate news headlines this past year? Well, here is our list of the top…
Bolstering productivity and customer service: David Holman
“I think the biggest gain in productivity, is to create that level of collaboration and to create the…
Thriving in your first year of real estate: Ryan Smith
Embracing online auctions: David Scholes
10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred…
Real estate trends in 2020: Dean O’Brien
“When we sit in a room we are allowed to have a difference of opinion, but when we…
2020 vision: Dean Mackie
Most people will tell you it’s been a difficult 12 months in real estate, but for Dean Mackie…
Steve Carroll: Reinventing and reimagining your capabilities
Digital thought leader Steve Carroll shares his journey towards achieving his lifetime ambition of working in Australia, and…
Competition, Transparency and Social Proof: Will Ainsworth
“The only people that will succeed at Openn Negotiation are honest real estate agents, for starters. There’s more…
Real estate industry property and media stars recognised at AREAs 2019
The most innovative, community-minded and highest-achieving individuals and businesses in property and media were honoured at the fourth…
Exactly what to say to progress the deal: Jimmy Mackin
“Sales shouldn't be sleazy. Sales shouldn't be misleading. Sales should not be something where. It's an argument, and…
Well, well: the rise of ‘wellness homes’
Home builders are jumping on board to meet personal health and wellbeing needs, as well as reducing people’s…
How to become an authority in real estate by writing a book: Geoff Grist
“If you can find an area that you want to educate somebody about, how you do the job,…
Gen Z and home-ownership: How might the future look
The real estate industry needs to take notice of the rising trend of Generation Z turning into homebuyers…