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Today, we are talking to Adam Franklin – who is the author of Web Marketing That Works – an Amazon #1 bestseller.
He is a professional speaker, university lecturer and CEO of Bluewire Media – which he co-founded in 2005.
His blog was named Australia’s #1 business blog and his podcast was named #9 on Entrepreneur magazine’s top marketing podcasts.
Adam’s work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald.
Adam helps advisory and consulting businesses win high-value clients via LinkedIn. He teaches thousands of students via his online courses and coaching programs and his weekly ‘Bluewire News’ email goes out to more than 32,000 professionals worldwide.
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“The reach that we’re seeing on LinkedIn at the moment is significantly higher than that exact same piece of content published on Instagram or Facebook. And so that’s why I believe that LinkedIn is a huge opportunity for 2020.”
Some of the topics we discussed with Adam include:
- Growing popularity of LinkedIn and how it can boost business connections and relationships.
- Tips on how best to start a LinkedIn page including top headline mistakes to avoid; importance of up to date headshots; optimising your profile’s “About” section; and adding both sales results and fun personal details.
- LinkedIn’s social etiquette and how to ensure you are not pestering or annoying people while still connecting through “human” conversations.
- New and different ways to attract the best possible attention.
- Suggestions on how much time to spend on LinkedIn and favourite tools to decrease distractions and increase productivity.
Connect with Adam Franklin:
Website: https://www.bluewiremedia.com.au/speakers
LinkedIn: https://www.linkedin.com/in/adamfranklin/?originalSubdomain=au
Facebook https://www.facebook.com/AdamFranklinSpeaker/
Instagram https://www.instagram.com/adam_franklin/
Twitter https://twitter.com/franklin_adam?lang=en
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