The Top 10 real estate features of 2019

Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.

10. How Josh Tesolin is building his profile

In February this year, we interviewed Australian real estate agent Josh Tesolin to reveal how he created himself a real estate empire in just five years.

In 2018 Josh completed his first full year in sales and wrote over $1.1m in GCI which built up a 30 per cent market share and raised a name for him on multiple online platforms. Josh explains: “The more people you talk to, the more calls you make, the more people you can establish face to face with – over time consistency will equal results”
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9. Is the real estate industry too picky?

Earlier in the year Head of Growth for Real+, Sarah Dawson shared the top four factors to consider when recruiting new members for your team. The factors include: be clear on your non-negotiables, set a reasonable time frame, form a relationship, and don’t be too quick to dismiss.
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8. Press to success: 19 ideas for agents to get noticed by the media

At the start of the year, Managing Editor of Elite Agent, Samantha McLean, shared 19 ideas and actions that will generate interest and awareness for agents on both a client and media level.

The ideas were also shared as part of a property marketing strategy for 2019 for agents across Australia.

Samantha explains: “To be newsworthy, your press release has to be relevant to the publication’s audience and this may require a bit of customisation, including how your research will impact the readers of the publication to whom you are pitching”.
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7. First service: Mark McLeod

In April, Ray White Group’s Chief Executive of Growth, Mark McLeod, highlighted how to change your thought process and game plan when there’s a shift in the market.
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6. Purple Rain: 7 marketing lessons for any business

Turning the clock back to May this year, Samantha McLean explained why there has never been a better time than 2019 for agents to clearly demonstrate value to consumers.

With the rise and departure of Purplebricks in Australia as a case study, Samantha shared seven practical marketing lessons to learn from the experience.
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5. Five signs you need to improve your business operations and how to get started

In May, Samantha McLean shared why systems and processes will save time, effort and resources.

Samantha explained: “In sales, you can scale a team and handle more transactions, have more consistent marketing and better service. In property management, you can manage more properties per property manager. Sometimes the changes only need to be small to be super-effective”.
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4. 12 tips for better telephone technique

Earlier in June, industry coach Odile Faludi shared the top 12 tips for getting traction and embracing those necessary conversations on the telephone.

Odile also delivered an outline of detailed questions to ask once the call has progressed to empower the conversation and questions for agents to ask possible clients to build their network and listing portfolio.
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3. Always be educating: Mark McLeod

In July, Mark McLeod shared five guidelines for a real estate agent to master to become more stock management and vendor educated.

The framework showed the five key tips including; empathy, trust, price and feedback, buy-in and time, all of which agents can learn and develop to become a high-level asset in the industry.
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2. The ebbs and flows of real estate: Nathan Jones

Later in August, CEO of Buxton Real Estate Nathan Jones explained how managing people, technology and processes can help you stay afloat in choppy waters.

Nathan noted: “If we disrupt ourselves, especially now, we will see drastic leaps in efficiency, which will only serve to benefit consumers, agents, and inevitably reduce the impact of the industry’s churn rate”.
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Bringing us to the number one feature of 2019 – #WeAreRealEstate, which featured over 140 industry professionals from around Australia and New Zealand. This campaign was also the (shiny) cover of the June/July edition of the magazine.

The real estate industry continues to be shaped by three pillars: rapidly evolving technology; a demand for greater education standards and a changing political and social landscape that influences the way consumers buy, sell and rent property.

#WeAreRealEstate featured a collection of stories, advice and experiences from agents, property managers and leaders across the industry.
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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.