Guest InterviewThe Elevate Podcast - Hosted by Samantha McLean

The 6 P’s of branding and networking: Reed Goosens

“Pitching is not about closing, it's about getting that conversation started so that you can continue that conversation in another setting.”

The author of best-selling book Investing in the US: The Ultimate Guide to US Real Estate, Reed Goossens quit his safe engineering job in Australia to move halfway across the globe to change his life and chase a dream in the US in 2012. 

With limited funds, no investing experience, and no established network, Reed went from purchasing a small duplex for $38,000 to start his own investing real estate firm, Wildhorn Capital

Reed now syndicates large multi-million dollar commercial real estate deals across the US. He has also achieved financial freedom and has taken control of his life.

Download the action guide for this episode with more links and resources at

“I didn’t know if I was going to get a job and I might have to move back to Australia, but I was OK with that risk. I was throwing caution in the wind and giving this a go, because the biggest thing that I would fear is regret that when I wake up, when I’m 70 years of age, I’d be like, geez, I wish I’d given that a go.”

Some of the topics I discussed with Reed include:
  • How Reed went from an Aussie engineer to his dream real estate dream job in the US
  • Reed explains syndicated real estate – sometimes known as REITs – and how he grew his business
  • Building a brand or business with the six Ps – professionalism, pitch, practice, profile, platform and patience and advice for how your personal marketing plan can tick each of them off
  • How to network in a new country, city or place (Reed explains what he did and how it worked)
  • Reed’s top tips for achieving and retaining success.


Connect with Reed Goossens:

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For access to Reed Goossen’s Action Guide click here

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