ELEVATEGUEST INTERVIEWSTHE ELEVATE PODCAST

The 6 P’s of branding and networking: Reed Goosens

“Pitching is not about closing, it's about getting that conversation started so that you can continue that conversation in another setting.”

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The author of best-selling book Investing in the US: The Ultimate Guide to US Real Estate, Reed Goossens quit his safe engineering job in Australia to move halfway across the globe to change his life and chase a dream in the US in 2012. 

With limited funds, no investing experience, and no established network, Reed went from purchasing a small duplex for $38,000 to start his own investing real estate firm, Wildhorn Capital

Reed now syndicates large multi-million dollar commercial real estate deals across the US. He has also achieved financial freedom and has taken control of his life.



“I didn’t know if I was going to get a job and I might have to move back to Australia, but I was OK with that risk. I was throwing caution in the wind and giving this a go, because the biggest thing that I would fear is regret that when I wake up, when I’m 70 years of age, I’d be like, geez, I wish I’d given that a go.”

Some of the topics I discussed with Reed include:
  • How Reed went from an Aussie engineer to his dream real estate dream job in the US
  • Reed explains syndicated real estate – sometimes known as REITs – and how he grew his business
  • Building a brand or business with the six Ps – professionalism, pitch, practice, profile, platform and patience and advice for how your personal marketing plan can tick each of them off
  • How to network in a new country, city or place (Reed explains what he did and how it worked)
  • Reed’s top tips for achieving and retaining success.

Resources:

Connect with Reed Goossens:

Connect with The Elite Agent Team:

For access to Reed Goossen’s Action Guide click here

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.