Competition, Transparency and Social Proof: Will Ainsworth

They say, if you squint, most agents look the same. But if you can make a point of difference that even if people are squinting that we don’t look the same, then I want to be that person that people look to for a different process. – Will Ainsworth

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In episode 111 of the Elevate Podcast, Samantha and Will discuss:

  • Becoming a director of McGrath Geelong and how he balances listing with leading a high performing team
  • The importance of building a solid team
  • How to differentiate yourself from other agents in a highly competitive area
  • How Openn Negotiation has significantly changed Will’s key metrics
  • Gaining efficiencies in off-market sales
  • Other technology in the office that has improved productivity
  • How Will demonstrates his worth to vendors in the process
  • Why ‘no’ is one of the most under-used words in real estate
  • Will’s goals for the future.

To download a case study on how Will Ainsworth doubled his buyer registrations and halved days on market, click here.

Key Takeaways:

  • You have to keep pushing year after year – you can’t just sit back and rest on your laurels and expect to keep moving forward with any type of momentum.
  • Put aside time every single day to do prospecting and sales activities – that is what got you to where you are now and it will continue to help you get further ahead.
  • Make yourself stand out, do something different, make yourself the best in your area in an area nobody else is even considering.
  • Openn Negotiation gives vendors, buyers and the agent more power than they would in a standard auction format.
  • Learn to say “no”. The word is one of the most underutilized in real estate. You must control your destiny and your calendar.

Connect with Will Ainsworth and Resources Mentioned:

Twitter: @willainsworth  
Openn Negotiation App  and Case Study

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.