Elite Agent
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How to set boundaries and manage conflict
The competitive nature of the real estate industry automatically puts agents at higher risk of experiencing conflict at work, according to a subject expert. Known as The Conflict Whisperer, Scott Dutton says industries built on competition could often struggle with negative rivalry and employee battles. Such disruption could lead to missed listings, and poor sales results if issues aren’t resolved.…
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Purple Rain: 7 marketing lessons for any business
Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn’t make their business model work. With my marketer’s hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can convert Homer Simpson can’t live…
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Cindy Kennedy – A flair for real estate
For many, finding a body in a bathtub in your first week in real estate might just be enough to put you off a career in the industry for good. But for McGrath partner and Sydney Inner West sales agent Cindy Kennedy it taught her there’s always more to the story when it comes to selling a home. A natural…
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To market, to market
Bread, milk, butter and a house. That may seem like a highly unusual, if not impossible, shopping list but modern technology has combined with the smarts of a Melbourne real estate innovator to make it possible to buy a home at the same time as picking up the groceries. Market Share Property’s David Stewart won the Game Changer of the…
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The federal election, the property market, and the elephant in the room
The Labor Party has pledged to make sweeping changes to negative gearing and capital gains tax, while the Liberals have suggested they will be relying on the Reserve Bank of Australia to cut interest rates in a bid to regenerate market activity. But what both parties have yet to fundamentally address is just how much the property industry serves the…
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Finding your break-even point to make better business decisions: John Knight
In business, there are hundreds of numbers you could be tracking and the key is to know which one to focus on at the right time. Recently we’ve had a number of discussions with clients where they have expressed concerns about whether or not they should cut costs in their business. ‘Is it time to batten down the hatches?’ ‘We…
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Sponsored content versus editorial coverage
The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…
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Pareto people: Sarah Dawson
What do the humble green pea and real estate have in common? The Pareto Principle. The brain child of Italian philosopher and economist Vilfredo Frederico Damaso Pareto, the concept evolved from his observation that 20 per cent of the pea plants in his garden generated 80 per cent of the healthy pea pods. Commonly known as the 80/20 rule, the…
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Always the bridesmaid, and that’s OK…
Always a bridesmaid, never a bride. It’s a saying shrouded in negativity. It highlights that you’re forever in second place, the supporting actress and not the star. You’re the 2IC but never the boss. It’s a phrase that popped into my mind recently as I walked down the aisle, teetering on heels as high as Mt Everest, in support of…
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First service: Mark McLeod
I often wonder why professional tennis players don’t get the first serve in more often. Maybe the fact they have a second chance has something to do with it. Or, as I recently saw on social media, why don’t the cars in The Fast and the Furious stop for fuel? These are amusing observations. One observation that is not amusing…
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Great expectations
Have you ever asked yourself, ‘Am I expecting too much?’ It’s a question principals and lead agents ask frequently. It usually comes up when they are frustrated, disappointed and the performance and follow through of their team members has let them down. It’s rare that the leader’s expectations are too high. Instead, there is often a gap between the expectations…
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Finding her confidence: Kylie Charlton
In Sandringham, Victoria, Hodges Real Estate director and sales agent Kylie Charlton has carved out a successful 28-year career based on the simple philosophy of placing herself in her client’s shoes. Now, she’ll share an insight into the lessons learned along the way at AREC 2019. Kylie Charlton freely admits she knew “absolutely nothing” about real estate other than the…
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Brok Milligan’s 25 days of giveaways
Real estate agents today cannot afford to be ‘average’. In the business of helping sellers sell homes and buyers buy homes, an agent’s future is in delivering exceptional services. People’s experiences and the relationships you build with them… that’s what matters. RE/MAX New Zealand singled out RE/MAX Go For Sold agent Brok Milligan from a network of exceptional agents and…
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Negative gearing is not the biggest issue our property market faces: Charles Tarbey
The Australian property market has been consistently disrupted by false and misleading predictions which coupled with a widespread tightening of credit policy has created the real issue impacting our industry. A fallout from the Banking Royal Commission saw banks apply stricter lending requirements that made it difficult for consumers to obtain finance, particularly for investors. Whilst I have the greatest…
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Professionals Chairman sells last office to focus solely on growing network
Professionals Real Estate Group Chairman Carl Petersen has sold his last real estate agency, which he has co-owned for 19 years, in order to focus on guiding the growing Professionals network. Mr Petersen, who has been an active member of Professionals since 1983, has sold the rent roll of his Coolangatta-Tweed agency and retired from selling and managing properties. Mr…
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50 lessons that will make you a better leader
The Leadership Diaries, an exclusive set of Elite Agent podcast interviews, turns one next month. Over the past 12 months, and with much more still to come, we’ve discovered leadership is a skill, an art and an essential ingredient for your business to achieve growth. To celebrate the milestone we’ve put together, in no particular order, our top 50 tips…
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An ongoing success: Mark Sinclair
We recently facilitated a sale of a business as a going concern with positive outcomes for both buyer and seller. While there was additional due diligence and settlement requirements, this deal was relatively seamless for everyone involved. With so much interest from agency owners keen to understand each selling option and which is best for them, we wanted to share…
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Changing a company’s ways: 12 months inside Console HQ
It has been a year since my appointment as CEO of Console, a year of change and significant improvements. I love working with companies that embrace change and are open to new ideas. Due to the commitment and attitude of our team, we’ve made some huge strides towards our goals. I believe our customers, current and future, are starting to…
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Reimagine, realign, rebuild
The number one thing leaders need to do in turbulent markets is to reinvest – in people, process and resources. You’ll never cost-cut your way to greatness. To build a great business, you need to be super clear on your operating system. That operating system is built on three foundations: 1. Purpose – why you’re here, what you do for…
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World-class service: Lisa Totaro
When Lisa Totaro first started in real estate fresh out of high school, she knew sales was the place she wanted to be. Now, just eight years after becoming an agent, Lisa is at the top of her game. Last year she was the only female to rank amongst SQM’s top 10 agents Australia-wide. This year she’ll share the stage…
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Why creativity makes better leaders
Why do Gandhi, Elvis and Steve Jobs stand out in their respective fields? What is it that makes them different? It’s simple – creativity. Their ability to think outside the box. Their ability to dream and act on that dream. We see leaders, big and small, in everyday life. Every leader has basic problem solving, awareness, communication, decision making and…
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Climb Every Mountain: Sam Bevan, Rosanna Webb and Jacq Hackett take on Everest Basecamp
When Sam Bevan starts her trek to Mount Everest Base Camp later this month, she won’t just focus on the physical challenge but the mental hurdle. The Realmark Sales Associate and 2018 Elite Agent Transform winner says last year was a turning point in her life and she hopes the trek will inspire further clarity and direction. Headed by real…
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Mindset, marketing and knowledge the key to Steve Koerber’s success
In 2018, Ray White Remuera’s Steve Koerber reached a career milestone, clocking up a GCI of more than $2 million and ranking 7th internationally in the Ray White Group. It is a success that Steve attributes to a shift in thinking, pure hard work, and an unfailing passion for what he does. Now he’ll share his story at AREC, offering…
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Neil Webster: Breaking the mould
What was your first job and what did it teach you? My first job was working behind the bar at the local tennis club. It taught me many things that have proven to be invaluable in my working life, namely risk assessment, customer service, multi-tasking and communication skills. The last factor has been the major one. If you can deal…
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Behind the suits
You’ve made a name for yourselves with ‘Behind the Suits’. Why a podcast? Adam: Bobby’s mission was to change the negative connotation of real estate agents one person at a time. My challenge to Bobby was to think of a universal way to target more people at once. Most people think you need to be granted permission to do a…
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Agents, tech or both? The agency of the future
Advances in technology shape every aspect of our daily lives, from smart kitchen appliances to the implementation of 5G. Conversations have turned from how Augmented Reality (AR) will impact society to how Artificial Intelligence (AI) will revolutionise life as we know it, even the real estate market, and it’s going to happen sooner than you think. Already we see huge…
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Maintaining peak performance
What goes up must come down – unless your name is Tom Hector. The golden boy in South Australian real estate and one of the nation’s premier agents, Tom Hector’s rise to the top 11 years ago was nothing short of meteoric. Perhaps even more startling is that over the past decade the Harris Real Estate salesman and auctioneer has…
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Real estate’s finest ready for the Ride to Provide
The challenge will see these real estate professionals cycle 500km across the rural countryside of Thailand, raising funds for Hands Across the Water. We caught up with just a few of the many agents taking part… What do you do in real estate when you hit the target you’ve been aiming for? You make the next one bigger. That’s exactly…
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‘Together we will succeed’: Owen Wilson
Owen Wilson stepped into the top job at realestate.com.au in January – amidst arguably the worst downturn in the property market in the past 10 years. With an uncertain year ahead and global players such as Facebook making their own plans in real estate, Wilson’s overall philosophy is that it’s time for REA Group and agents to work together for…
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Making your time make you money
No matter what industry you’re in, once you’re looking to grow and take success to the next level, you’re no longer a real estate agent, lawyer, builder, baker, or business consultant. You’re a marketer. And your product is you.
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How to break through the emotional barriers that may be holding you back
Things most people want: to be able to manage their time more effectively, forget self-limiting beliefs and, of course, the ability to make more money.
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Leave no stone unturned
In a recent case brought in front of the Supreme Court of Queensland, the Court had cause to consider whether a Deed of Settlement and Release entered into between two parties could be set aside for fraud. The parties to the Deed were an employer and their employee. The employee was the office manager, who had been responsible for managing…
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Barbara Corcoran: When to ask for a raise
Barbara Corcoran will be speaking at AREC 2019 on the Gold Coast. For more information and tickets visit arecconference.com.
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British agency Fine & Country have landed in Perth with a new office
With 300 offices worldwide, international real estate agency Fine & Country have opened a new office in Perth, WA. The company has won the award for the Best International Estate Agency Marketing for five consecutive years at the International Property Awards. The new office will reportedly take advantage of Fine & Country’s award-winning marketing service as well as the global referral…
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How to boost your website traffic through search keywords: Lucas Bikowski
Understanding the keyword research process is key to earn a high ranking on search engine pages, especially with users relying on Google for their queries. Keyword research is the process of discovering the specific words and phrases potential customers are typing into search engines to find agencies in your area. This requires you to research actual search terms into Google…
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