Trish Varker-Miles

Trish Varker-Miles is the Director of The Trish Nicol Agency specialising in Property and Lifestyle PR, Influencer Marketing, Events and Content Creation.
  • The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…

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  • Once a PR campaign involved sending products and services to the media to try/trial and report on, but now, social media has enabled everyone to be their own personal publisher. As a result influencer marketing has been born, where not only Instagrammers and bloggers with large followings were added to the mix, but now ‘ordinary’ people with influence in their…

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