BEST PRACTICE
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Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits.
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Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.
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Kristen Porter: What to expect when buying a rent roll
Purchasing a rent roll can be both exciting and daunting. It’s a unique process, and even the most experienced real estate professional can make mistakes when it comes to this type of purchase. Here, O*NO Legal founder and legal strategist, Kristen Porter shares what to expect when you purchase a rent roll.
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What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Mark and I were in Singapore about four years ago at a Perry Marshall event. Perry is without a doubt one of the true sages when it comes to marketing and having spent a day in a room with him and 20 or so other marketers, the night we visited Newton Food Centre all I could think about was what…
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Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people.
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Now is the time to get your tax audit insurance sorted
As we head into Tax Time, many small businesses may face a tax audit after a turbulent couple of years. Real estate agents are not immune to having the ATO audit their books, and it can be a stressful and time-consuming event if you are not prepared.
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Welcome to the Metaverse: What it is and why it matters to real estate
Snoop Dogg’s buying there, Ryan Serhant’s selling there, and now the world’s biggest social media company has rebranded to incorporate its name. But what exactly is the Metaverse, and why should the real estate industry pay close attention to its increasing fame?
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What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn…
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Manos Findikakis: How to create sustainable success in every market
As the saying goes, 'change is inevitable, but growth is optional'. And that certainly applies in real estate.
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How to manage your email overload and boost productivity
As you settle in for another workday, chances are you’re trawling through the emails in your inbox and feeling that good old sensation that comes with the modern workday territory – email overload.
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Marnie Beauchamp: How to harness the power of SMS video
Technology can create great efficiencies in business but it can also remove the human-to-human connection. In real estate, a business built on relationships, that can be a problem. But what if you could use technology to build connections and work more effectively? Top coach Marnie Beauchamp says you can do just that with SMS videos. Here, she explains the benefits…
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Kristen Porter: Changes are coming to privacy laws
A suite of changes is likely coming to privacy laws in the near future, giving consumers greater control over, and ownership of, their personal information, including a new right for individuals to directly take businesses to court.
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Simple, not easy: The five principles of agent success
Think back to the start of your career; all that learning on the job, all those mistakes that proved invaluable.
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Imogen Callister: Communication drives business growth
Digital tools and social media can be a great way to foster relationships, generate leads and secure more business. But you can also wind up empty-handed if you go too hard too soon. Here, The Media Coach Imogen Callister explains how you can use digital platforms to create meaningful conversations and progress them to signing up a new client.
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The top 5 habits for maintaining peak sales performance
Top sales agents sometimes seem to have a super-human ability to stay at the top of their games, don’t they?
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Manos Findikakis: The three defining traits of the best in the business
Why is it two agents can operate from the same office, in the same market with the same tools at their disposal yet achieve very different results?
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Michelle Bowden: Fly like an eagle and back yourself
Self-confidence can make you or break you. If you have it you'll soar, and if you don't, you wont. But as persuasion expert Michelle Bowden explains, there's a lot you can do to build your self-confidence up so that you'll back yourself every time.
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Nick Brown: Are you wearing too many hats?
Property managers are often the meat in the sandwich, tasked with managing the needs of their landlords and tenants. But what happens when your clients demand too much? Here, Nick Brown explains why its easy to find yourself giving too much and how you can pull back and set boundaries.
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Manos Findikakis: The key stages of business growth
Like any business, a real estate agency goes through different stages throughout its life.
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Aimee Ralph: How to grow a start-up using email
With new PropTech released all the time, it can be tempting to push that which is tried and tested to the side in favour of newer options. But, as Openn's Marketing Manager, Aimee Ralph explains, email can still play a starring role in your marketing campaign if you follow a few key rules.
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Kristen Porter: your agency’s legal lifecycle
When it comes to sorting out the legal needs of your real estate business, it’s easy to get confused.
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Rita Yousef: Setting the record straight
Clearly drafted legal documents, along with diligent communication and action on the part of a Raine & Horne real estate agent, have meant that the agency could not be implicated in a claim for compensation brought by a woman injured in a Coles car park.
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How to get your foot in the door with the media
On October 22 this year it will mark 20 years since I started as a journalist.
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Tim Snell: Work harder, not smarter
Sales is easy. Whoever has the most conversations, wins.
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Intellectual property licence versus franchise – what’s the difference?
Wanting to expand your agency but daunted by the laws, cost and time associated with franchising? Well, maybe it’s time to consider licencing your intellectual property (IP). O*NO Legal Founder Kristen Porter says this option is a great way to grow your business, and still protect your brand.
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Manos Findikakis: 10 questions every agent should ask to improve their profitability
Real estate is often touted as a career where your ability to earn is capped by only one thing - your ambition.
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3 steps to triple your prospecting results in commercial real estate
Success in commercial real estate requires doing what most people aren’t willing to do.
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Kevin Chokshi: How to build a referral network
Kevin Chokshi moved to Australia from India as an 18-year-old to study IT, with two bags of clothes, $2000 in his pocket, no mobile phone and no connections.
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John Hellaby: How to create transparency and earn trust
Think about any industry over the past few years and a key trend starts emerging. Consumers are seeking transparency in their interactions, transactions and purchases.
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Shane Kempton: The high-performance mind part 1- We are what we eat
We've all heard the saying "we are what we eat" but just how true is it?
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Tiffany Bowtell: Is your CRM a problem?
As the saying goes, if I were paid a dollar for every time someone asked me which CRM is the best, I'd be a very wealthy woman.
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Mark McLeod: Embrace your ambitions
A new year is the perfect time to get back on track in your life and business career. Here, Mark McLeod reveals five key tips to keep you focused on the habits needed to reach your goals.
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Rita Yousef: The buck stopped with the agent
Who's at fault if a defect at an investment property leads to the tenant injuring themselves. Is the landlord or the agent in the wrong?
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The most common grammar errors and how to fix them
The year was 2002, and I’d been working as a cadet journalist for all of three weeks when a burly sub-editor slammed his fist on my desk and admonished me for spelling ‘lightning’ incorrectly for a second time that week.
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Listen to podcasts, log your CPD and mark your favourites: Elite Agent launches a new app
Here we are, already in 2022, and if you haven’t downloaded Elite Agent’s new app, now’s the time to do it. This app is a one-stop shop for savvy real estate agents, offering a wide range of features, and a place to keep all your favourites in the one place in the palm of your hand. Perhaps most importantly, the…
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