Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Exclusive: REA Group freezes prices, introduces data-based AREAs
"Freezing our prices until July 2021 will offer greater confidence to our customers and their vendors."
Master strata faster: Simone Firns
“Simone provides all the benefits of an onsite concierge service at a fraction of the cost. She solves…
Tips for a winning AREAs entry – from those who’ve won before
As you may have noticed we've been featuring some of last year's AREAs award winners on the podcast…
Personal service at scale: Jamie Billerwell
“That is my why, seeing these people that are Aussie battlers or underdogs grow and create wealth. A…
The Art of Modern Communication: Kamal Sarma
“We've learned how to be technologically incredibly bright, but we still struggle to connect with one another…” Kamal…
How to master the one-buyer auction: Stuart Bourne
Stuart Bourne is Raine & Horne's top auction lister with more than 100 properties going under the hammer…
The industrial revolution (in real estate)
"In real estate, more than anything, you can determine how fast you progress through your career. And that…
The Power of Storytelling: Holly Komorowski
“It was such a delight to win that award. It demonstrated that you can build your own brand,…
How to effectively nurture leads in your real estate CRM: Trevor Bragg
“Automation won’t do everything for you. You still have to make those calls. And that’s the thing, there…
A hopeful future for real estate: Stu Benson
“It's been a really rapid learning environment. And I think moving forward, we'll take some lessons out of…
Leadership with Purpose: Leanne Pilkington
“I think most of us are capable of way more than we ever believe that we're capable of.…
The secret to building long relationships: Mark McGill
“For me, I've always found it really beneficial to catch up with buyers and sellers a month after…
Early Access
Domain has launched an innovative new platform that’s set to “turbocharge” the value agents can offer vendors shortly…
Trust your gut but lead with your heart: Sadhana Smiles
“I'm a big believer that you must bring all of yourself to the table ... your uniqueness is…
Private inspections back on in Victoria
The Real Estate Institute of Victoria has welcomed the announcement today by the Premier of Victoria, Hon. Daniel…
From selling ads to delivering solutions: Jason Pellegrino
“Speed is about how fast you can go. And velocity is about how fast you can go, but…
Domain to offer a real estate marketing edge with new ‘Early Access’ product
Early Access, a new product from Domain, is designed to match high-intent property seekers to properties in close…
Focus and discipline
A long tenure at Google taught Domain CEO Jason Pellegrino valuable lessons on how to get comfortable with…
How smart tech can supercharge lead generation
"We're creating the ability to ring people at the right time with the right reasons with the right…
How to successfully scale your business by outsourcing
“The leader's job is to always sell to the staff and to the team: ‘Where are we growing?…
The traits of top performers in real estate
“During an auction we can all see someone put up their hand and we can all hear someone…
Riding the real estate wave
“I know there's formulas and systems to getting properties to sell quickly, but I'm not interested in that.…
Two quick conversations to unlock more sales
The Executive BDM
“Pick up the phone, have as many conversations as you can and be as helpful as you can…
The ultimate guide to real estate prospecting resources
We have trawled the Elite Agent archive, as well as the entire living history of the internet, to…
Tapping into Australia’s rental marketplace
Business in Paradise and playing to strengths
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The first 100 days
“My advice is take real estate at your own peril, you cannot market your way into market share…
New processes, timeless strategies
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Supporting Australia’s growing rental marketplace with Val Brown
While Australia has traditionally been considered a nation of home owners, the share of people renting property continues…
Understand your client’s needs
"Short term objectives, long term dreams. Don't set a goal that restricts you from who you could possibly…
Run into the chaos
“I don't believe in adding to the noise unnecessarily. I'd rather help agents cut through the noise to…
Moving forward through fear
“If you're going to lead a team, you need to be brave enough to sort of be able…
Samsung and Microsoft collaborate to deliver smart property management of the future
A new pilot between the two companies will offer a single, integrated portal for managing devices and smart…
How to build your business from the ground up
“The biggest challenge was expectation versus reality. Just because you decide to start a real estate business doesn’t…