Embracing change and remaining relevant: Suzannah Toop

“He just looked at me, and I’ll never forget it. He simply said: ‘Well, you know the intermediary is dead, right?’”

A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble.

When she asked him about the role of real estate in the future, his response struck a chord.

But this conversation, in recent times ways, has been a driver for the company.

Mention the name Toop & Toop to anyone in real estate and the word ‘innovation’ immediately springs to mind. 

And they have been recognised for it numerous times – the  Adelaide agency has been inducted into the REIA Hall of Fame four times – an amazing achievement in anyone’s language. 

In this podcast, Elite Agent Magazine’s May Cover, and CEO Suzannah Toop shares an insight into a 35-year-old brand and why a cutting edge approach continues to be at the heart of everything they do.

In this episode we discuss

  • What attracts and keeps people at  Toop&Toop
  • Why the company focuses so heavily on wellness – including an in house creche, fitness centre and more
  • How they eliminated 77 per cent of their emails in the property management team while improving staff morale
  • Why Toop&Toop believe the role of the agent must be much more than simply an intermediary between two parties; and what needs to happen to remain relevant
  • Other trends Suzannah sees moving forward and how Toop&Toop are pivoting to adapt to COVID-19 challenges…

plus much more…

Connect with Suzannah:


Connect with The Elite Agent Team:

Twitter: @eliteagentmag
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Website:  EliteAgent.com
Show: The Elevate Podcast
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Instagram: @eliteagentmag
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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.