TECH + SOCIAL
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New survey tool reveals industry benchmarks and identifies opportunity
New survey tool reveals industry benchmarks and identifies opportunity The team behind the Rex real estate CRM, have announced a new tool that will anonymously benchmark agencies and assist real estate agency owners looking to improve their customer relationship management strategy. Known as CRMGrader, the tools harnesses the team’s 10 years’ worth of knowledge dealing with real estate agents, administrators and business owners to provide a tool that truly provides value to agencies in just five minutes. …
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Automation made easy
‘The clock is ticking’ is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time – we all wish we had more of it. If…
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How to pick the right tech mix
What do the pick ‘n’ mix lolly section at the local milk bar, technology, conferences and real estate agencies have in common? The answer should be nothing, but generally that’s not the case. Over the past 10 years, many real estate agents have mistaken the technology aisle’ of the conference they are attending for the lolly pick ‘n’ mix. They…
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Avoiding data disaster
When we have new clients looking at implementing a new CRM, we are often faced with the conversation about migrating data from their existing systems or spreadsheets. Data is one of the key contributors to success or failure when it comes to changing CRMs. So how do you prevent a data disaster unfolding? Last month we had a new client…
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Real estate industry invited to contribute to PropTech future
The real estate industry is being invited to have its say on the future of PropTech after REACH Australia unveiled a group of Australasian PropTech providers who could revolutionise the sector both locally and overseas. Known collectively as the REACH Australia Class of 2020, the companies included in the cohort range from property management platforms to integrated smart lock providers,…
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10 High-impact, low-cost marketing ideas for real estate agents
Recent Covid-19 stay-at-home policies and lockdowns have seen many people with extra time on their hands. For example, American adults spent on average 3.5 hours per day on their phones in 2019, and the time spent on social media has increased by 20 per cent. With so many people spending time on social media, real estate agents can capitalise on the trend by…
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New banks on the block
Neobanks, smartbanks, non-bank lenders and home loan disruptors are all terms that prove the mortgage landscape in Australia is rapidly changing. The days of traditional banks being the only option for buyers wanting to take out a home loan are gone, with an array of challengers entering the market. These home loan disruptors include neobanks such as 86 400 and…
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Social media as a service
Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum amount of calls to buyers…
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What to post on social media during COVID-19
As the current social climate and the property industry continues to change due to COVID-19, it proves to be a confusing phase for real estate agents. When it comes to digital marketing, there are several approaches one can take in response to the new lifestyle changes whilst continuing to be active online. What to avoidOffering personal opinions on the COVID-19…
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The tech platforms that will change your results
Real estate is changing rapidly, and it is often difficult for agents to keep abreast of what’s new, what’s hot and what’s not. I’ve been in the PropTech world for a few years and have taken a keen interest in this space. I’ve watched many applications come and go, but it’s the ones that stick around that you need to…
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Wired, weird and wonderful at CES
A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all…
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Real Estate in 2020: It’s all about the follow up
From long buying cycles to complex negotiations, a lot has to happen before you can seal a real estate deal. Maybe that's why most real estate agents have trouble keeping up. In fact, according to MarketingSherpa, 79% of marketing leads don’t convert into sales due to a lack of lead nurturing. This sobering statistic points…
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We’re more connected than ever, but are we better off?
Motivational speaker Jim Rohn famously said, “you are the average of the five people you spend the most time with”. It’s a saying my team has heard me say more times than they can count. The people we spend the most time with shape who we are. They affect our way of thinking, our self esteem and our decisions. While we may think…
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Together with technology
One day, in the not too distant future, instead of booking a photographer you might find yourself launching a flying drone into a property. It will scan the house in a few minutes and allow you to upload three 3D portal images directly to realestate.com.au. Maybe it won’t be you who does the launching. Maybe you’ll post the drone to…
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The new frontier of auctioneering
David Scholes has carved out a hugely successful career as a real estate auctioneer. His former business AuctionWorks handles over 70% of commercial property auctions on the Australian Eastern Seaboard and David has personally called about 35,000 transactions. But he didn’t necessarily start with aspirations to be in real estate, nor in auctioneering. Instead, the self-confessed country boy started in…
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Tech startups making waves
Wouldn’t it be great if you could predict the price a home would sell for? Don’t you wish you could pay your selling agent a set fee based on the listing price of your home instead of the sale price? Do you yearn for a real estate assistant to help you wade through the millions of property listings and find…
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Elite Agent primer: Walk on the wide side
Apple and Amazon have drawn battle lines for the smart home, with their products Wideband and Sidewalk. The Internet of Things technology is impacting the real estate industry in a big way. This is because this new technology handles a large number of devices including lighting systems and thermostats as well as electrical outlets and…
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5 ways real estate businesses can save money on technology
I may not be across every technology opportunity in the industry, but I do see the impact it can have on a business. More specifically, I see the impact technology changes can have on its bottom-line profitability. If you can juggle the changes required to introduce new technology, the rewards can be huge. Get it wrong though and it will…
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Sales agent commissions tied to vendor ratings
A Brisbane-based business has established the nation’s first carrot-and-stick agency model – and it gives clients direct influence on how much agents can earn. Under the model introduced by UrbanX, vendors can rate their sales agents, with the size of agent’s commissions on the line, if their service and results prove to be regularly sub-par. Head of UrbanX, Dan Argent,…
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Elite Agent primer: 5 ways 5G could impact the property industry
What is 5G? 5G is rapidly rolling out in many countries throughout the world and is the latest evolution of mobile connectivity. A step up from the current 4G, it plans to be more reliable and faster than its predecessor and could impact the property industry in a few different ways. Telstra has enabled 5G…
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Protect yourself, your business and your data from hackers
Australia’s strong economy, along with high rates of internet and new technology adoption, has made our country, a lucrative target for attacks. Here’s two ways to protect yourself from hackers. Imagine this: Your client is ready to purchase their first home! You share bank details with them via email and SMS. Unfortunately, this leaves you…
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What happened in Vegas: Dave Stewart
Last month I made the long-haul flight (in cattle class) over to the States to attend the Inman conference. For those of you who don’t know, Inman has two major conferences a year. One in January in New York and one in August that was, up until this year, held in San Francisco. This year they ramped it up and…
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Property Tree surpasses 3500 customers as cloud adoption increases in Australian real estate industry
Almost twice as many agencies now use cloud technology over server-based software, according to research by Rockend, who note 62 per cent of property management agencies rely on the cloud in an increasingly fragmented market. MRI Software Company, Rockend, is seeing this within its own cloud-based suite, with Property Tree surpassing the 3500 active customer mark this month. According to…
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Timeliness, insight, perspective: A look into REA’s new reporting tools
Ben Auchettl understands the key to a successful marketing campaign is being armed with the right knowledge. The realestate.com.au National Sales Director knows agencies and agents need to watch the market to get a handle on what branding and advertising strategies are working right now. Ben, who is also responsible for products such as Premiere,…
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Digital Live to return in 2020
Digital Live will be back bigger and better than ever next year, with one concrete purpose; to move the real estate industry forward in its knowledge of all things digital, while improving access to education for disadvantaged children. It’s no secret that the digital world can be confusing. In an ever-changing market driven by digital,…
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Growing your adjacency revenue the easy way
With declining fees and falling revenue streams hurting many agents around the country, it is more important than ever to maximise every cent you’re earning. A new product allows real estate agents to monetise many of their preferred supplier relationships and create an additional passive stream of income for both agents and agencies. ezecomply starts the flow of adjacency revenue…
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CEO warns real estate industry has reached its ‘technology intersection’
Douglas Driscoll, CEO of award-winning real estate group Starr Partners, believes the real estate sector has reached its ‘technology intersection’. While innovation enables agents to automate and digitise their processes, he says it poses problems for an industry that needs to learn how to strike a better balance between implementing cutting-edge technologies and retaining the right level of human involvement. “Although…
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Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
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To market, to market
Bread, milk, butter and a house. That may seem like a highly unusual, if not impossible, shopping list but modern technology has combined with the smarts of a Melbourne real estate innovator to make it possible to buy a home at the same time as picking up the groceries. Market Share Property’s David Stewart won the Game Changer of the…
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Agents, tech or both? The agency of the future
Advances in technology shape every aspect of our daily lives, from smart kitchen appliances to the implementation of 5G. Conversations have turned from how Augmented Reality (AR) will impact society to how Artificial Intelligence (AI) will revolutionise life as we know it, even the real estate market, and it’s going to happen sooner than you think. Already we see huge…
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How to boost your website traffic through search keywords: Lucas Bikowski
Understanding the keyword research process is key to earn a high ranking on search engine pages, especially with users relying on Google for their queries. Keyword research is the process of discovering the specific words and phrases potential customers are typing into search engines to find agencies in your area. This requires you to research actual search terms into Google…
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Can your digital marketing be streamlined?
What can you tell us about Artspeed Evo? Artspeed Evo will revolutionise the way agencies tackle their marketing. The dynamic elastic templates reduce the number of artwork templates for most brands by typically 90 per cent. Think about that for a second. Most brands require hundreds and sometimes more than a thousand templates to deal with their supplier network. But…
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The real deal : Josh Phegan
The five to eight-year short-term debt cycle has entered a new phase. After unprecedented growth we’ve moved into contraction. Since the GFC, world banks have flooded the market with cheap credit. Cheap money leads to an increased supply of cash. People rushed to the banks, borrowed money at low interest rates and bought. They bought houses, cars, trips overseas and filled…
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To 2020 and beyond- REIQ summit 2019
With the evolution of technology, digital creations and products, virtual reality and artificial intelligence progressing at warp speed, you’d be forgiven for thinking we humans may be living on borrowed time. Steve himself is a champion of change and a leader in the futurist thinking world. He has developed a full-sized, air-powered Lego hot rod, launched a Lego space shuttle…
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Smart screens that can double up as splashbacks: the latest tech release from CES
This year’s CES was the biggest and brightest in the event’s history, with 180,000 people in attendance as 4,500 exhibitors showcased their wares. Among those leading the charge were innovators in the smart home, with a range of new gadgets and new technology set to hit the market this year. So what are the major trends emerging, and which smart…
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