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Website Blue announces major real estate partnership

Australian real estate website and marketing agency, Website Blue has announced a website development partnership with Harcourts International.

The partnership, which covers the development of over 2000 domains, is touted by Website Blue as one of the region’s largest web development projects.

The new website development project is aimed at future proofing lead generation for business owners, agents and property managers, while aggregating Harcourts global traffic across approximately 2000 domains and sub-domains.

“For many years, the Harcourts brand has significantly invested in technology and innovation. We are delighted to be partnering with Harcourts on this major project to deliver a global, market-leading web presence,” Luke Thomas, Chief Operating Officer at Website Blue said.

The new Harcourts infrastructure will be developed using the Website Blue property engine. It will facilitate advanced, intuitive integrations that lead directly into leading property technologies.

CEO of Harcourts International, Steve Caradoc-Davies, said the online world is thriving with many potential clients and partners starting their real estate journey online

“Our partnership with Website Blue sees the reimagining of our websites, providing an industry-leading experience that will help us dominate the online space with a voice that few of our competitors have been able to accomplish,” Mr Caradoc-Davies said.

Joe Hanna, CEO of PropTech Group said the company was delighted to be expanding their partnership with Harcourts.

“The fact that Website Blue were able to secure the competitive pitch for the Harcourts International Group of global sites is testament to the depth and expertise of the team,” Mr Hanna said

As part of the PropTech Group, websites developed via Website Blue are all deeply integrated with VaultRE, recently chosen as Harcourt’s exclusive Sales CRM.

This two-way syncing and exchange of data enables advanced analytics and behavioral insights, which can be applied in several ways to enhance the quality of CRM data.

The PropTech Group is currently utilising this data to consistently innovate and provide better, holistic solutions within the real estate space.

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