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Elite Agent
Patrick Cosgrove: The seven-day work week
Patrick Cosgrove has been in real estate the better part of a decade, and cut his teeth in the competitive arena that is Double Bay. He made the move to TRG only a few months ago after discussions with Gavin began mid last year. “I left my previous agency on really good terms,” he notes. “But after seven or eight…
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Elite Agent
Cae Thomas: Take time to read the play
Cae Thomas started in real estate straight out of school more than a decade ago. “I started in the inner west, in Dulwich Hill, Marrickville and that little pocket,” he remembers. “My first transaction was a $326,000 unit in Redfern, and gradually over the years, I’ve just moved up the ladder.” He met Gavin when the pair were working as…
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Elite Agent
Oliver Lavers: Motivation makes the sale
It was only last year when Gavin Rubinstein announced he was forming his own brand under the Ray White banner. Next in our detailed look into how The Rubinstein Group operates, we speak to sales executive and associate director Oliver Lavers. Described by Gavin as “a guy who follows up”, Oliver Lavers is one of the Team Rubinstein originals. He…
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Elite Agent
Shani Asadon: Whatever it takes
It was only last year when Gavin Rubinstein announced he was forming his own brand under the Ray White banner. Next off the ranks in our detailed look into how The Rubinstein Group operates, we focus on Operations Manager, Shani Asadon. Shani Asadon is relatively new to TRG, but her friendship with Gavin goes way back. Now she’s one of…
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Elite Agent
Remi Quinlivan: An eye for detail
Remi Quinlivan quite possibly has one of the most fascinating roles in real estate. Officially TRG’s marketing manager, her job includes overseeing all of the brand’s marketing, while “making Gavin’s life as easy as possible”. In the past year this has seen her assist with the design and build of the new office, while setting up each of the team…
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Elite Agent
Jarryd Rubinstein: The calm breeze fanning TRG’s fire
It was only last year when Gavin Rubinstein announced he was forming his own brand under the Ray White banner. Over the next three weeks, we’ll take a detailed look into how The Rubinstein Group operates, what makes them tick, and where to from here. Today, we focus on Managing Director, Jarryd Rubinstein. Read part one: Gavin Rubinstein – The…
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Brand Editorial
5 principles to make change stick
If you’ve ever wondered why it’s hard to make a change in your agency, or why innovation and tech adoption seems to lag in the real estate sector, it might be a problem of scale. Real estate constitutes Australia’s largest market, worth about $7.1 trillion, with the next largest being superannuation at $2.1 trillion. CoreLogic data shows residential sales this…
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Elite Agent
Claire Weggery: From apprentice to expert
Initially turned down for her first job in property management, Claire Weggery from Wellington, NZ has only gone from strength to strength since. The Get Smart Property PM explains her path to success and why one of the quirkiest inspections she's ever done involved a pig. How many years have…
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Elite Agent
Leading the revolution
Starting a new business can be a daunting task. John Knight shares the lessons he has learnt on developing a vision, empowering others to follow you and forging towards success as a team.
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Elite Agent
From troublesome to trailblazing
Growing up, Tiffany Bowtell's big ideas were often misconstrued as poor behaviour. Never one to give up, she's gone on to forge a successful and innovative career in the property management industry, as she explains here.
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Elite Agent
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Elite Agent
Emotional rescue: building a strong workplace
Building a strong workplace culture requires a lot of work by leadership. But the rewards are great - it can pull the business through the toughest of times - even a global pandemic. But sincerity…
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OPINION
Pandemic sheds light on landlord insurance myths
The global pandemic has taught us a lot, but not all of it is about hand hygiene and social distancing. COVID-19 has also highlighted important misconceptions about landlord insurance. The insurance industry is already complex…
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FEATURE INTERVIEWS
Focus and discipline
Jason Pellegrino has seen a lot of businesses transform in his career so far. And with a CV full of experience in a number of blue chip companies, he’s seen plenty of ‘behemoths’ of the corporate world struggle to keep up in a world where rapid change will continue to be the norm. He says there is a reason that…
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Elite Agent
Passion and pride
Five years ago Laura and Samuel Shooter started SJ Shooter Real Estate in the study of their Dubbo home. Now, Laura has taken out a grand prize of $5,000 and the winner’s trophy for Transform 2020. Here, Laura explains how she never planned on joining the real estate fold and why she’s spending her prize money on boosting Dubbo’s digital…
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OPINION
Knowledge is power
Spring is one of the peak selling periods agents look forward to each year. Listings are often more abundant as many owners choose to sell when their property looks its best. If you could find a way to increase your clearance rates and reduce your days on market, would that make your spring selling period even better? One thing I…
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OPINION
Turning lockdown lessons into productivity hacks
Ever since COVID-19 came along and changed the way we all work, every trainer, coach and franchise organisation has begun engaging in a wide variety of online training materials. From motivational content to real estate-specific skills, business development, personal resilience, team building and customer service alternatives, there’s been a host of information absorbed. We’ve been sponges because we know that…
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Brand Editorial
Automation made easy
‘The clock is ticking’ is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time – we all wish we had more of it. If…
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FEATURE INTERVIEWS
Strong hands steady the ship
Joel Davoren took up the role of Managing Director at RE/MAX Australia at the start of July. He says transitioning into the role has meant adapting quickly and a shift in thinking, but with change an ever-present factor in everyone’s lives at the moment, he has taken it in his stride. “The feeling of change right now is incredibly palpable; you can…
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Elite Agent
The personal touch – at scale
Email autoresponders cut through the obstacles which get in the way of responding to the many property email inquiries an agent receives all day. Bill Shields examines how they can help you boost your client experience. Many of us are thinking about how we will do things differently post-COVID-19 and, perhaps, what things will stay the same. While the market…
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Elite Agent
Communication conquers crisis
From bushfires and hail storms to Coronavirus and Kanye for president; we’ve been living through a state of instability and unknowns. Many industries, including ours, have kept on keeping on—albeit with a host of changes, and a welcome opportunity to innovate and challenge the status quo. Everywhere you look, there are lessons to be learnt from living through times of…
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LEADERSHIP
The buck stops with the boss
Every day I receive an email from Seth Godin and I highly recommend you subscribe to him too. One particular piece that he wrote recently resonated with me. The piece was titled Systems, Design and The Front Line. In this blog, Seth talked about how when things are not going well, the buck stops with the boss. “If you experience…
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OPINION
Powers of persuasion
The power of persuasion is a valuable skill for real estate agents to have in their toolbox. Michelle Bowden explains precisely how to build your persuasive skills and make others take notice. When was the last time you had to persuade someone? Was it this morning when your children forgot to make their beds or needed to do their homework?…
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OPINION
Take it or leave it: How to negotiate with irrational buyers
It’s safe to say we are living in interesting times and bearing witness to adversity and its related irrational behaviour. I’ve never seen anyone fight over toilet paper before. It can be hard to negotiate deals in such a climate. We need to question if this behaviour is really irrational? Many would answer a resounding “yes”, but I propose that…
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Brand Editorial
Make the right CRM switch
When I started building Box+Dice in the late ’90s, 90 per cent of our customers were coming from carbon paper inspection sheets and institute diaries. If they had any tech at all, it was a basic desktop CRM or Microsoft Excel. We were selling technology as a concept. At trade shows, people would stand 10-deep to see our groundbreaking tech.…
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Elite Agent
Starting a rent roll the right way
So, you’re an amazing property manager. Your landlords love you. And now you’re ready to take the leap and start a rent roll of your own. There’s no doubt, owning a rent roll is one of the most rewarding things you can do in your property management career. But it comes with risks, potholes, and so many stresses that are…
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NEWS
The science of social selling
Social media is a fantastic tool to market and sell property, but it won’t replace the experience and expertise of real estate agents, Novak Properties Director Lisa Novak says. Speaking as part of Transform 2020, Lisa says just because you can Google your symptoms when you’re unwell doesn’t mean you will make a good doctor. “These days we can get…
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Elite Agent
Alex Pearson: Work hard, stay humble
What was your first job?Fresh out of ‘school’ I worked as a bricklayer’s labourer in the summer and spent my winters playing cricket in the UK. Working on the shovel all day certainly wasn’t enjoyable…
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Elite Agent
Positivity always wins
There’s no denying the COVID-19 pandemic has battered Australians around. It’s had a significant emotional and financial impact on our lives and businesses. But if you look closely, there are some important takeaways from this period of chaos that we can use to improve the way we do business going forward. A silver lining of sorts. PEOPLE CAN CHANGE AND…
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NEWS
The power of certainty
As we head into the second half of the year, 2020 has been one of those years we wish we could forget. First there were bushfires, then floods, and now we are in the middle of the COVID-19 pandemic. Today, more than ever, we need to sell leadership and mindset when we stand in the living room of would-be clients.…
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Elite Agent
Supporting Australia’s growing rental marketplace with Val Brown
While Australia has traditionally been considered a nation of home owners, the share of people renting property continues to increase each year. We talk to REA Group’s Chief Consumer Product Officer, Val Brown who is…
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Elite Agent
5 simple steps to master the essence of great service
Once upon a time, service was easy. There was less pressure and fewer expectations to meet in order to provide what we’d call ‘quality service’. Being responsive was simple and satisfying. In the 21st century, however, we’ve become so focused on systems and speed that we’ve forgotten service still is, and always will be, about building long-lasting relationships. So the…
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NEWS
How to turn a $35K marketing budget into $300,000
On the back of some tricky times for sales agents, marketing strategies have been playing a more important role than we’ve seen for many years. Tulo Sila, leading sales agent from Upstate on Sydney’s Northern Beaches, has started to generate some impressive results for his vendors, thanks to the ability to increase his marketing budget. Mr Sila has been utilising…
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Elite Agent
Hyper local prospecting
Real estate agents looking to expand their digital footprint and low-cost marketing options should consider homely.com.au, its Co-CEO Jason Spencer says. Speaking as part of Transform 2020, Jason said the popular real estate platform drew interest from 18 million visitors last year, who were attracted to its unique, hyper-local, user-generated content. Founded in 2014, homely.com.au is like the Tripadvisor of…
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Elite Agent
If it were Day 1 in real estate again… what would you do differently?
Coming out of the COVID-19 crisis is the perfect time to adopt a “learner mentality” and treat things as though it’s your first day in real estate, a top sales director says. Speaking as part of a Transform 2020 Leadership Lesson, The Agency’s Thomas McGlynn (now CEO at BresicWhitney) says too often agents think they know it all and have…
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