EA15
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EPM
Why we need to look outside the real estate industry for customer service lessons
There is something about watching mere mortals attempting to renovate what appears to be the ‘unrenovatable’ (and yes, I’m sure that’s a word) in a matter of weeks, with limited to no experience, whilst living through the unlivable. Now that I think about it, watching reality renovation shows for someone who has never renovated is akin to being an armchair…
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EPM
Communication Changes Your Destination
Did you know that it can take as little as seven seconds for someone to make a judgement about you based on influences and experiences in their lives to date? Warren Tate explains why you need to be conscious of the impression you are leaving. The moment a stranger sees you, his or her brain is making millions of assumptions and…
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EPM
Four Ways Technology Is Changing the Business of Real Estate
REAL ESTATE AGENCIES across the country are developing new techniques to streamline services and keep up with emerging trends. Technology has come a long way from the first set of bulky computers in your local real estate office. With advancements in technology occurring rapidly, real estate agencies across the country are developing new techniques to streamline services and keep up…
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EPM
You Thought You Were a Property Manager, Didn’t You?
THREE YEARS AGO, you were employed by your agency to run a portfolio of 150 properties and had the title ‘Property Manager’ on your business card. As times have changed, many agencies have resorted to outsourcing their administration tasks. Lauren Kropp examines the effect has this had on the traditional PM role. A few years ago, every lettings agency employed…
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Ask the Coach
Ask The Coach: Tips to Improve Your Listing Presentation
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I’ve recently missed a few listings – any tips to improve my listing presentation? Mele Gong, Professionals Kogarah I read about a year ago some interesting stats from Google in the United…
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Elite Agent
Whose Job Is It, Anyway?
For busy agents and principals, time is of the essence. How do you ensure the myriad of vital tasks are completed, and where does your responsibility begin and end? In real estate, one of the great questions every agent should ask themselves is quite simple. The question is: who? To my way of thinking, our industry is divided up into…
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Elite Agent
Why You Need To Have a Content Marketing Plan
When used to its maximum potential, content marketing can mean big benefits and more vendor inquiries for your real estate business. Melanie Hoole explains. Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling…
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Elite Agent
The High Cost of Pointless Conversations
HAVING WORKED WITH LEADERS and teams for 27 years, Tanja M Jones has observed how many of them spend too much time talking about ‘stuff’, situations or people outside of their control, with not enough time speaking for possibility, excellence, innovation and change. Here are some good reasons why leaders should think first before they speak, and how the things…
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Elite Agent
The Culture Club
The most important element to an agency’s long-term growth and success is the culture that exists within the business. Vendors and landlords have a sense for it. They may have difficulty describing it, but it is often the deciding factor when it comes to winning a close-fought listing presentation. Every great office has a great culture, which over time becomes…
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Elite Agent
4 Database Habits to Drive Listings
In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…
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EPM
7 Ways to Raise the Bar In 2017
WHEN IT COMES TO AIMING high in your property management business, dare to be different and think big. Here are seven ways you can raise the bar this year. 1 DARE TO BE UNTRADITIONAL Raising the bar in 2017 starts with daring to be ‘untraditional’. As you know, clients engage property management agencies to gain better returns and increased capital…
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Elite Agent
Has Your Business Lost Its Mojo?
When someone is on their game, the energy they exude is contagious. In the same way, when a real estate business is on its game you can feel it when you walk in the door – they are ‘on a roll’ and can do no wrong. But what if you’re not feeling refreshed and positive going into the new year?…
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Elite Agent
Highway to Success: Taney Jain
Taney Jain never expected a career in real estate and thought he would end up driving trucks for a living. But a series of events steered him along a road that has proved highly successful for him, having just won the Tom Panos ‘My Prospector’ calling challenge, making 2,200 calls in a single month. Taney Jain almost didn’t make it…
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Elite Agent
9 Most Common Cold Call Objections (And How to Tackle Them)
Many agents don’t like cold calling because it always seems to come with objections and rejections. But every good salesperson knows that a few objections is completely normal. Here are a few ideas for you to be able to get past some of the common hurdles and move your relationships forward. 1. YOUR FEES ARE TOO HIGH; I’M GOING TO…
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EPM
Tune Up Your Engine Room For 2017
When was the last time you gave your property management department a compete service checkup? Is it in the best shape to help you achieve your goals for 2017? Heidi Walkinshaw of Real+ takes a look at some of the key areas that might be in need of a tune up. When we set out our goals at the beginning…
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EPM
Rental Revolutionary: an exclusive with the new CEO at rent.com.au
GREG BADER IS THE NEW CEO at rent.com.au. After just six months in the job, he is already shaking up the way that renters apply for property, as well as crafting an innovative pricing model where the agent pays zero unless the tenant also comes from rent.com.au. With the percentage of renters in today’s market continually growing, he says that…
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Elite Agent
Collective Success: Joel Hood and Jarrod Carman
JARROD CARMAN is the driving force behind the Eview Group Mornington Peninsula office in Victoria, with nine years in real estate and an Honors degree in Psychology. JOEL HOOD works in the same office, but as the principal of his own brand and business. Collectively, the two of them swept the Eview Group Annual awards in 2016, with Carman winning…
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EPM
Is Artificial Intelligence the Future of Service?
As consumers, we are never really satisfied with customer service. In fact, business reviews today are showing that this is one of the few areas of differentiation between competitors. Alister Maple-Brown looks at the potential of Artificial Intelligence (AI) in improving customer service and whether it means the end of the ‘human touch’. There’s just something about picking up a…
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Elite Agent
Much More Than Marketing: Peter Hanscomb
Some years ago, it was set up that real estate agents in Australia should be perceived as property marketers. This was probably the worst thing we could have done; instead we should be positioning ourselves as advisors and negotiators, says Belle Property CEO Peter Hanscomb. Yes, as agents, we do market property; but it is one of the easiest things…
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EPM
A Smooth Transition: Kasey McDonald
Whether you’re an eager BDM wanting to impress the principal, or an enthusiastic and driven property manager, rent roll growth is usually the common goal. Kasey McDonald discusses why a strong handover connection between the two is vital for everyone, including the client. Let’s face it – everyone wants to grow their rent roll. After all, with growth comes more opportunity for…
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Elite Agent
What Your Body is Telling You: Marianne Dyer
In life we rarely train ourselves to learn the art of juggling the multitude of activities and priorities before us. Organisational psychologist Marianne Dyer believes that we should all do a better job at managing our work/life balance – before it’s too late. I remember my first attempt at learning to juggle. Two tennis balls was easy-peasy. Add in a…
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Elite Agent
Going All In With Phil Harris
Phil Harris is one of Australia’s pinnacle sales agents and an inspiring business leader. Sarah Bell sat down with Phil in his hometown of Adelaide to capture his perspective on the state of the property profession as we head into 2017. Phil, consumers have the power to fire everyone in a business from the CEO down if they don’t get…
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Elite Agent
Out of the Comfort Zone: Jack Richardson, hockingstuart Armadale
From selling boats on the Victorian coast to becoming a well-respected agent and auctioneer in Melbourne, Jack Richardson brings a sharp eye to the sales market in his role at hockingstuart Armadale. Fresh from winning the REIV 2016 Novice Auctioneer of the Year Award, he shares his goals for 2017. Jack, how many years have you been working in real…
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Elite Agent
An Old Dilemma with No Easy Answer: Andrew Cocks
The shock resignation of NSW Premier Mike Baird last month was illuminating in many ways, but most especially in its stark illustration of what will be an increasing demographic trend over the next couple of decades. And yes, it will have an impact on real estate, says Richardson + Wrench MD Andrew Cocks. Baby boomers reshaped whole economies when they…
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Elite Agent
8 Real Estate Resolutions to Deliver Great Customer Service
New research shows that delivering great customer service to vendors and buyers can turbocharge your real estate business by increasing referrals and creating customers for life. Kylie Davis suggests some practical resolutions to ensure you see benefits of adequately serving both groups. The Consumer Perceptions of Real Estate Agents research from CoreLogic identifies that 36 per cent of sellers would…
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Elite Agent
Agent Profile: Amber Werchon, Director of Amber Werchon Property
Amber Werchon decided not to pursue university but instead entered the workforce at the tender age of 17. Starting out as a receptionist at Ray White, she began selling property a year later and has never looked back. Today, as sole director of her own agency on the Sunshine Coast, Amber Werchon Property, she has over 40 people on her…
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Elite Agent
Time to Tame Your Database: Josh Phegan
Databases can’t be bought; they must be built, and it’s up to you to do it. Josh Phegan explains how a modern take on a system that worked for his grandfather can help you successfully track your buyers and sellers. There’s no doubt my grandfather, Arthur Phegan, was a smart man. Way back in 1972 he categorised his sellers by…
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EPM
What Does A Next-Level BDM Look Like?
The key role of a business development manager (BDM) is to source new strategic opportunities for the business, while building and maintaining relationships with referral partners, prospects and clients. But what does a ‘next level’ BDM look like? Tara Bradbury explains. The role of a BDM can be many things, depending on the company structure. Many businesses over-complicate the role…
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EPM
Regional Growth Master: Dave Skow Wagga Property Management
DAVE SKOW is the owner of Wagga Property Management in the NSW Riverina. Grabbing an opportunity to open a property management only business in the area, he has grown his rent roll from zero to just over 500 properties in under three years. Passionate about growth, this is his remarkable story. Firstly, Dave, tell us a little bit about your…
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Elite Agent
9 Truths about Success in Real Estate
There’s a plethora of information available about how to become a successful agent. Everyone knows what they should be doing, but what about the reality? Check in with where you’re at with these real estate truths from mindset coach Jet Xavier. Too many people try to sugar-coat what it takes to become a successful real estate agent. I think that…
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EPM
Boxing Day Accounting: What Can You Claim?
THOUGH THE FESTIVE SEASON and its excesses feel far behind us, it’s only now that many agencies are accounting for their holiday expenses. Client Christmas party? Tick. Landlord gifts? You know it. Company Christmas party? That’s there too. How much can you claim? Natalie Hastings has the answers. Rather than nursing a sore head over your necessarily generous seasonal expenditure,…
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Brand Editorial
To New Beginnings: Console to Launch Cloud Product in March Under New CEO Tim Molloy
Tim Molloy is no stranger to growing businesses, knowing as he does how almost any industry can be transformed through technology. Now, as the CEO of Console, he is taking a close look at how to make the role of the property manager more productive and efficient using the ‘new’ Console as a vehicle for change. Samantha McLean spoke exclusively…
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Elite Agent
New Year, New Career?
Is it time for a change? If you are thinking about moving on, Alison McGavin shares eight of her best tips to help you nail that new position. Well, 2017 is well and truly upon us! It comes with a whole new set of goals, challenges and, as always with a new year, change. We find that the Christmas break…
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INDUSTRY NEWS
Supercharge your results this year with Tom Panos and John McGrath as your mentors for 2017
Two of Australia’s most respected real estate coaches are teaming up to deliver a specially designed ‘boot camp’ that is committed to helping real-estate agents achieve exponential results by giving them proven formulas that work. Tom Panos, who is arguably Australia’s most popular real estate coach and trainer will be teaming up with property legend John McGrath of McGrath Estate…
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