Elite Agent
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10 ways to turn your mobile into a time saver at work
I don’t know about you, but I have been guilty of wasting too much time on my mobile.
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Shaken, not stirred – Is your business Bond-ready?
Cast your mind back to the late 1980s and a business deal that has gone down in Australian folklore.
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Rita Yousef: understanding the fine print
This case involved a tenant (Mr Hudson) who suffered a severe laceration when he fell in the shower on 14 May, 1996.
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Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline.
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Manos Findikakis: how dollar-productive are you really?
The thing about a real estate career is that it can involve some pretty varied roles.
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Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a day goes by when there isn’t an article in the local paper reporting some aspect of the property market, and information providers like CoreLogic make researching the local marketplace much easier for the average buyer, seller or investor.
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Insurance claims: What’s the hold up?
When things go pear-shaped at a rental, you want to get it sorted quickly. But while there are steps you can take to make the claims process easier, there are factors at play beyond the control of you or the landlord’s insurer that could see those claims held up.
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Method in the madness: how and when to use a quirky marketing campaign
More than ever, agents are turning to quirky marketing videos in a bid to catch buyers attention and generate top dollar for their vendors. Kylie Dulhunty spoke with three agents about why jumping in pools and wakeboarding on rivers works.
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Team blossoms as part of global brand
After 20 years in the business, Anthony Ward knows the Adelaide real estate market like the back of his hand.
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How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what happened when Balfour Place hit the market. Developer Third.i said the secret behind the success was a high impact print advertising campaign that zeroed in on its target market and use high-end marketing assets such as gloss wraps on some of Australia's…
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In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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Claudio Encina: Become the hero in a changing market
Many vendors believe their situation is unique, yet everyone wants a solution that is proven to work to ensure they get the best price for their home.
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Tim Snell: Taming a ‘crashing market’ with a stoic mindset
First, the market booms and house prices are running away from us all. Next, prices are crashing and interest rates are going to cripple us all. The one thing we know for certain is that "this too shall pass" and whatever happens next in the market will no doubt have a new angle for concern.
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Collaboration the secret to success for Agents + Co
For real estate agents, the question "Why leave the franchise model?" is as old as time itself. Here, Directors Nick Papas and Eleni Roumanous discuss their decision to start Agents + Co, the lessons they've learnt from their six months outside of the franchise model, and what '+ Co' means going forward.
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Mark McLeod: Great challenges create great opportunities
Mark McLeod explains what you can do to ensure you come out on top of the latest market cycle.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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The continual push for productivity and efficiency – is there a downside?
In the push to be more productive and more efficient could your business be rapidly hurtling towards irrelevance?
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Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.
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2021 AREAS: Key 2 Sale wins Wellbeing Initiative of the Year
When Gail Richards started Key 2 Sale in the rural South Australian city of Mount Gambier, she knew what kind of agency she didn’t want to create. At the time, Gail was a real estate professional with about 14 years of experience, and she’s the first to say she felt a little disillusioned by the churn and burn nature of…
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The underdog mindset: Why urgency and hunger are friends not foes
One of the best pieces of business advice I ever heard was from billionaire venture capitalist and leader of Sequoia Capital, Michael Moritz.
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History doesn’t always repeat itself when it comes to property investment
There's an identical warning in the fine print for every investment or superannuation product: "Past performance is not indicative of future results".
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Andrew Cocks: Challenging time to be in government
Thomas Jefferson is quoted as saying, “The government you elect is the government you deserve”.
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Why reverse engineering works for Trelease Associates
Delve into the history of Trelease Associates and you’ll quickly discover a progressive buyer’s agency committed to doing things differently.
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The jungle or the zoo – What’s your vision of real estate’s future?
Looking to the next 10 years of the real estate industry, social scientist Nigel Dalton offers up an interesting analogy. “Are you expecting a jungle or a zoo?” he asks.
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Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits.
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Nerida Conisbee: What a new Federal Government means for property
We now have a new Federal Government and with that comes change in leadership, policies and the way the country is run. The changing of the guard also comes at an interesting time for our economy and our property markets with significant change in both since the start of the year.
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Michael Choi: 10 sales strategies for a changing market
The national real estate market is normalising after a period of high sales and agents need to be prepared for the new conditions.
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Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before its potential is known.
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Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.
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Shaun Stoker: Do auctions work in a cooling market?
While most agents understand the value of auctions when markets are hot, the auction process can also be a powerful sales method when markets begin to cool down.
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How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every salesperson has experienced the feeling: you feel like you’re a certainty of winning the listing - or the business.
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Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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Gadgets, gizmos and game-changing tech at CES
Flying taxis, colour-changing BMWs and sensational technology that immerses you in the metaverse… It was all on show at CES 2022, and as Cass Charlesworth writes, some of it has applications for real estate. If there’s one annual event that offers a window into the future, it’s the Consumer Electronics Show in Las Vegas. Packed full of innovative gadgets, game-changing…
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Manos Findikakis: How to ride the real estate rollercoaster and succeed
Real estate is not the kind of career where you can have a plan B. If you're in, you need to be in hook, line and sinker in order to achieve the desired level of success.
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