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OPINION
Why 2023 is the year to be your own boss
Opening that clean page in your new yearly diary should be like a shot of energy into your career. You start the year with a clean slate. It is the time for action on those plans you have kept putting on the backburner, waiting for the time to be right.
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OPINION
Area Specialist reveals new look as part of a major rebrand
Reputation has always been a critical part of the success of Area Specialist, I designed it that way – to ensure the highly esteemed role of both the brand itself, and its agents, in the real estate industry.Â
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OPINION
Michael Choi: Five strategies to double your income
Michael Choi, founder of national real estate network Area Specialist, explains 5 ways you can double your commission income in the next 12 months.
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OPINION
Michael Choi: five signs you’re ready to take charge
Michael Choi, founder of real estate network Area Specialist, identifies the five signs you are ready to be your own boss.
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OPINION
Michael Choi: How to grow your business in any market
Michael Choi, founder of Australian real estate company Area Specialist, shares his tips on how to grow your business even in adverse conditions.
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LEADERSHIP
Michael Choi: 10 sales strategies for a changing market
The national real estate market is normalising after a period of high sales and agents need to be prepared for the new conditions.
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LEADERSHIP
Michael Choi: 5 strategies for increasing sales and results
By definition, high performance in the real estate industry means high sales volume and top results.
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Elite Agent
Michael Choi: recruiting (and keeping) a winning team
One of the hardest parts of running a business is human resources; in other words, the recruitment and retention of quality people.
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SELLING + MARKETING PROPERTY
Michael Choi: Top 10 tips to thrive in real estate
The real estate market is as dynamic as ever. And as the market continues to change, Area Specialist founder, Michael Choi says agents and leaders must go above and beyond if they wish to thrive, rather than plateau. Here, he shares his top 10 tips to do just that.
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OPINION
Why it’s never too late (or too early) to go out on your own
Area Specialist founder Michael Choi
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LEADERSHIP
True leaders create leaders: Michael Choi
Area Specialist Founder Michael Choi offers his tips on leading your team in a way that empowers them to become leaders themselves.
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OPINION
Consider this before starting your own business: Michael Choi
When it comes to starting your real estate business, there are multiple options and lots to weigh up. Area Specialist founder Michael Choi breaks down the key factors to consider before you dive in.
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LEADERSHIP
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make them feel.
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OPINION
Why now is the time to start your own business: Michael Choi
Imagine you’re standing at the top of a popular cliff, overlooking a large body of water, famous for the thrill diving into it brings.
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CONTRIBUTORS
Three leadership lessons to propel your business forward
Area Specialist founder Michael Choi is a big believer in leading by example. Here, he shares some of his real estate leadership secrets
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Elite Agent
Tech choices that buy you time: Michael Choi
Technology is fast eroding the geographical boundaries of the traditional agent farm area. Area Specialist founder Michael Choi examines why it's important to keep up in the tech race and which apps can buy you the time to do it.
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Elite Agent
The Goose That Lays The Golden Eggs
MICHAEL CHOI LOOKS at how to protect your most important source of income. DO YOU remember the fable about the goose that laid the golden eggs? There was once a very special goose who laid a golden egg every day. The couple who owned her were becoming rich because they could sell the beautiful golden eggs and make a lot…
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