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Elite Agent
Our Top Ten Motivational Posts of 2016
Whether you are in Sales or Property Management, sometimes the hardest thing in real estate is to stay on course. Here is a list of our favourite motivational articles for 2016. 1. How to Beat Call Reluctance – Jet Xavier “Everybody lives by selling something,” according to Robert Louis Stevenson. But, for many agents, working the phones is…
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Elite Agent
Technology; But Not for Technology’s Sake
Most real estate businesses today are full of technology, but you need to make sure that what you are implementing is at the right time and for the right reasons. You can innovate from within, says Ian Campbell of Console. Technology and innovation usually go together, but not all technology is great innovation, and innovation can happen without technology. Innovation,…
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EPM
Getting Mobile: Work is Something You Do, Not Somewhere You Go
Recent years have seen the rise of the ‘new-age property management client’ who has access to information at the click of a button. To withstand this client’s rigorous expectations of property managers, Jess Kindt explains that luring in top talent with flexible working arrangements is the way to go. Haven’t we seen a dramatic shift in property management over the last…
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EPM
Striking the Right Balance
At the helm of Melbourne’s exclusive Luxe Property estate agency, Sabina Aldouby is about balancing efficiencies and relationships – values which are reflected in the thriving property management-centric business she directs. Iolanthe Gabrie sat down with Sabina to learn more about her 20-year career in the property management category, and why Luxe Property’s old-school end-to-end service has future-proofed her business…
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Brand Editorial
Efficiency In The Cloud: Maria Cignarella
Maria Cignarella’s childhood fascination with property has become a lifelong passion for the real estate industry, fuelling her desire to provide the highest level of service to her clients. Here she explains her business model and how she goes about providing that top quality service. From as far back as she can remember, property has always been a source of excitement…
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Elite Agent
Living the Dream: Christine Henderson
Two years ago Christine Henderson gave up a job in executive management to switch to real estate and is now a property consultant at Hodges Mentone. A lifelong resident of beautiful Bayside, Melbourne, she has high ambitions, takes the trouble to write handwritten notes to clients – and somehow finds time to be a single mum too. How did you…
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EPM
Quality Time
What’s the difference between an average property manager and an amazing property manager? Many will answer: communication. But how can you be a great communicator if you are constantly rushed off your feet? Sophie Lyon takes a lesson from a gentler pace of life and reveals how to make every moment count. I had a birthday recently. Not a significant one but, scarily, I…
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Elite Agent
Lead from The Top
Investing in training for all staff is vital – starting from the top. Alison McGavin explains how principals need to show the way in their personal and professional development to inspire growth in their team. Iwon’t be the first person you have heard bang on about how your staff are your most valuable asset, and I certainly won’t be the…
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EPM
Tea For Two
A recent heart-to-heart with an old friend has led Fiona Blayney to an interesting discovery. By embracing her own vulnerability and feeling the fear she found a surprising source of strength and energy. I had a ‘pop in’ yesterday; a dear friend of mine was in town and she called in to see my family and me. We sat around…
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EPM
Getting The Most From Your Training Investment
The real estate industry relies heavily on two types of training – storytelling and knowledge-based training. Being able to recognise these types of delivery helps us draw out the greatest value from them. Sarah Bell explains. Understanding how we learn as adults, with our independent thoughts and our own experiences, is arguably the most important part of any learning journey; it increases…
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Elite Agent
Would You Hire a Chef Without Tasting Their Food?
THE MOST IMPORTANT element of a real estate agent’s business is without doubt their ability to list a property. If we all recognise the importance of a professional and competent listing presentation, why do we totally ignore this when we recruit or head-hunt experienced agents? When was the last time you asked a prospective team member to do a role…
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EPM
Numbers Game: The science of becoming a peach
Are you a peach or a lemon? Ben White tackles art versus science and what it means to be a ‘peach’ in our second excerpt from his latest book, Numbers Game. As an adolescent I was obsessed with cricket. Unfortunately, it was my first unrequited love. I would practise as much as the next person, but never had the skill…
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BEST PRACTICE
Do the Work and Love Your Today
FEELING UNMOTIVATED, or struggling with performance issues? Susanne King explains how feeling the love can inspire you to hold yourself to a higher standard and reach a better goal. The market sucks!’ Recently I caught up with a client who was complaining about how poorly their business was performing and how hard things had been. As I listened to the…
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Elite Agent
What’s On The Menu? Eat Better, Improve Performance
Low energy? Fluctuating moods? Foggy head? Did you know that many of these symptoms are a result of your lifestyle choices and behaviours? Emily Schofield explains how these factors are things over which we have a lot of control. Many successful people are advocates of a healthy lifestyle, as they have come to realise through their own experience the impact…
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Elite Agent
Fee Falling
Negotiating your commission can be a tricky business, especially when someone tries to undercut you. High performance real estate coach and trainer Josh Phegan has some example techniques which will help you fight the discounters and maintain your fee. Fee cutters are a fact of life in real estate. You will never be able to escape them, but there are ways…
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EPM
How To Win Friends And Influence People: The Real Estate Edition
Dale Carnegie’s Seminal Work How to Win Friends and Influence People sits on the bedside table of many an agent. Named one of Time’s 100 most influential books, it has sold over 30 million copies and has lessons for all of us in the industry. How to Win Friends and Influence People has undoubtedly helped plenty of real estate professionals improve…
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Elite Agent
Real Estate’s Rising Stars Fly High on Tech
Technology is undoubtedly the future of real estate. Domain Rising Star Award recipients for Victoria and New South Wales – Stasi Adgemis of hockingstuart Doncaster and Shane Sullivan of LJ Hooker Drummoyne – are relative youngsters in the real estate game, yet they’ve set themselves apart with their unique use of technology and a wise beyond years attitude towards ROI…
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EPM
McGrath Central Coast: Redefining Maintenance Efficiency
Leading managing agency McGrath Central Coast, led by Mat Steinwede and Jaimie Woodcock, has combined both cloud technology and creative thinking to achieve exceptional efficiencies, improved customer service, robust KPI reporting and better audit trails of every maintenance task. Previously a portfolio-based office, the move to create a centralised maintenance team for their multiple office locations has been a win…
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Elite Agent
Prospecting the Forgotten Force
In his new book, The Real Steps to a Real Estate Sales Career, Milton Rendell identifies six essential steps to being a successful agent. Here he focuses on the vital area of prospecting, which follows after step 1 – goals, and step 2 – planning. As he explains, goals create your why, focus and planning create the when, how and…
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Elite Agent
ASK THE COACH – Claudio Encina
Real estate coach, keynote speaker and mentor Claudio Encina returns to answer your questions – this time in the areas of energy, balance and focus. Q. Sometimes I feel like real estate just takes and takes from me. How can I avoid burnout? – Patrick Cosgrove, Raine & Horne Bondi Beach First, set some boundaries around work and life balance.…
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Elite Agent
Digital Innovation and the Art of Storytelling
ANASTASIA FAI, a media industry entrepreneur who founded the video production agency Style & Image, is the creative force behind an interesting new video approach to property marketing. The short film ‘Sunday Blue’, produced for Besser & Co, showcases a day in the life of a listing at 4/24 Hyslop Parade, East Malvern, in Melbourne. We caught up with Anastasia…
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Elite Agent
Renovation Rules: Top 7 Tips and Trends For 2016
THE AVERAGE AUSTRALIAN HAS been given a whole new level of confidence when it comes to renovating. Shows such as The Block, Renovation Rumble, House Rules and Selling Houses Australia have changed the way we look at the idea of renewing our homes and simplified the process so that anyone can do it. Sydney buyer’s agent Amanda Gould shares her…
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Elite Agent
Volume, Consistency and Quality
Is it possible to find a formula for real estate success? Mark McLeod believes that in some strange way there is: volume multiplied by consistency multiplied by quality. Over the years I have seen a significant number of agents attempting to build businesses without having each of these three aspects in place: volume, consistency and quality. This is a voluminous…
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Elite Agent
Technology and Teamwork: Tracey Fellows, REA Group
TRACEY FELLOWS took some time out at AREC 2016 to speak with Elite Agent’s Editor Samantha McLean. A digital innovator through and through, Fellows has enjoyed roles as Executive GM of Communication Management Services at Australia Post and as Microsoft Vice-President for the Asia-Pacific Region before joining REA Group as Executive Director and CEO. TECHNOLOGY AND INNOVATION S: You went…
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EPM
Does standard landlord insurance cover subletting?
The latest trend in short-term stays is tenants subletting rooms or whole tenancies on popular sites such as Airbnb. This practice can significantly impact on your insurance policy. It is not uncommon for tenants to sublet a room, whether they advise their landlord or property manager or not. Airbnb has increased the ease with which they can sublet the entire…
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EPM
Sarah Ferré: McGrath Property Management Leichhardt
ARPM 2016 speaker and Senior Property Manager Sarah Ferré started in real estate straight out of high school in 2006, even though she had been accepted into the University of NSW to complete a combined Arts and Media degree. Deferring that, she is now back at university to study Law, and will be admitted to the Supreme Court in September…
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Elite Agent
Is the Social World Getting Closer To the Listings World?
With the threat of disruptive technology at the forefront of everyone’s mind, we caught up with Stuart Leo, founder of Blirt, a customer experience specialist. Stuart was a keynote speaker at the recent Property Portal Watch conference in Bangkok, and as a marketing and automation expert, we asked Stuart to give us his thoughts about recent innovations and what may…
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EPM
Closing The Airbnb Loophole
LISA JEMMESON EXPLAINS THE DETAILS behind the recent Victorian Supreme Court decision in Swan v Uecker, often referred to as the ‘Airbnb case’, where it was found the tenant could not sublet their residential property on short-termstay websites. BACKGROUND The landlord rented her two-bedroom St Kilda apartment in August 2015. The parties entered into a standard form Residential Tenancy Agreement…
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Elite Agent
Millennial Buyers: What Are They Looking For?
IN A FEW YEARS’ TIME, millennials will make up over 40 per cent of buyers in Australia. And with an insatiable thirst for the sensational in all aspects of life, they are no different when it comes to the properties they hope to buy – and their method of buying. Chloe Taylor uncovers what millennial buyers expect in a home,…
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EPM
Choice And Challenges: Where Will You Go Next?
PROPERTY MANAGEMENT is a career that is rich with options. Where will you go next? Virginia Brookes outlines the possibilities for the years ahead. LEASING OR PROPERTY OFFICER You’ve landed your first role in property management and you’re learning the ropes. This is your first real chance to see where your strengths lie and what you enjoy. Do you relish…
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Real Estate News
VitrineMedia Continues To Lead In Shopfront Innovation
VitrineMedia, a world leader in LED display technology dedicated to window solutions, has now brought even more light with less energy output to the real estate industry. In the last 12 months they have designed several new LED display panels to add to their collection to make the real estate shopfront really stand out. Speaking at AREC 2016, Global CTO…
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Brand Editorial
Rockend Rolls Out New Benchmarking Tool
I’M PLEASED TO ANNOUNCE a new product which sits within Rockend’s core service offering. Our latest development, realbenchmark, is a cloud-based business intelligence solution for Rockend’s REST Professional clients. The new platform boasts a one-click, highly visual dashboard that allows property managers to easily compare and analyse their KPI data results in one place. Being cloud-based it is accessible on…
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Elite Agent
7 Steps to Improving Your Confidence
IT HAS BEEN SAID, many times, that the most successful people are the ones who have failed the most. The difference is that they never confuse failure with being a failure. They are confident it is a lesson that helped them get one step closer to the solution or outcome they were seeking. Top mindset and performance coach Tanja M…
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Elite Agent
Look After the Listings You Lose
EVERYONE KNOWS THAT their existing customers should be regularly followed up after the successful sale to build an ongoing relationship. Ian Grace demonstrates how to take this further and follow up on the listings you never had. How often does follow-up happen, for example with a car salesperson? Not very often, most would say. But sadly, it’s the same with…
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EPM
10 Tips For Maximising Your Branding In A Listing Presentation
IN HER CAREER, CRISTEL STENHOUSE has observed numerous property managers who head out to an appraisal, deliver a folder and expect to gain business. But, she says, they don’t entirely grasp the importance of the folder and all it encompasses. It is a unique selling point that you should be taking advantage of at all times. “TO SUCCEED… You need…
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