Brand EditorialEPMEPM: News

Rockend Rolls Out New Benchmarking Tool

I’M PLEASED TO ANNOUNCE a new product which sits within Rockend’s core service offering. Our latest development, realbenchmark, is a cloud-based business intelligence solution for Rockend’s REST Professional clients.

The new platform boasts a one-click, highly visual dashboard that allows property managers to easily compare and analyse their KPI data results in one place. Being cloud-based it is accessible on any device; you just need an internet connection.

This product has been developed under the guidance of the realbenchmark product manager, Fiona Mott. Her extensive experience in the real estate, and specifically property management, sector has contributed to the valuable business insights this KPI business tool provides.

After speaking with numerous clients it became apparent that a KPI and benchmarking tool was something many of them were after. “There was a real opportunity to enhance the existing KPI reporting in REST Professional and create something that was visual and super-easy to use. The meaningful outputs from the data jump out at you from the dashboard. It’s that easy. The simplicity of it is great; our users don’t have to do anything,” says Fiona Mott. “It’s a direct reflection of what’s happening in REST Professional.”

A select group of 50 existing REST Professional clients have been trialling the product and have provided positive and supportive feedback, so we knew it was time to make the product available to the wider REST client base. “Realbenchmark’s weekly and monthly reporting, along with its ease of access anywhere, anytime, via the cloud, is reflective of the needs of today’s property management industry which, like so many others, is moving at a rapid pace.“ Everybody wants everything at their fingertips, Mott says. “You can view your properties gained or lost, leasing activity and maintenance; any of the KPI metrics realbenchmark reports on. Not only understand but see how you’re performing, plus the graphs can be customised based on your needs.”

The benchmarking element inside realbenchmark means you can take your own KPIs and compare them to other similar businesses and the industry via simple filters. “So you really can compare like-for-like businesses, as well as understand where the industry average is at,” says Mott.

We are looking forward to rolling out this business intelligence tool across our REST Professional customer base.

Curious to see realbenchmark in action? Watch PM Transform Episode 3, where realbenchmark’s Product Manager Fiona Mott demonstrates the software.

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Alister Maple-Brown

Alister Maple-Brown is the CEO of leading property management software provider Rockend. For more information visit