Ian Grace

Known internationally as “Mr Real Estate Advertising”, Australian born Ian Grace is acknowledged as the world’s leading authority on real estate advertising and customer service. For more information visit iangrace.com
  • Elite Agent
    real estate customer service tips

    Look After the Listings You Lose

    EVERYONE KNOWS THAT their existing customers should be regularly followed up after the successful sale to build an ongoing relationship. Ian Grace demonstrates how to take this further and follow up on the listings you never had. How often does follow-up happen, for example with a car salesperson? Not very often, most would say. But sadly, it’s the same with…

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  • Elite Agent

    The Referral System That Really Works

    THE DIRECT TRANSLATION of the Latin phrase Quid pro quo is ‘something for something’. You can use this to your advantage to to create partnerships with the local community who will be only too happy to promote your business in return for you promoting theirs. Ian Grace explains a tried and true marketing strategy that can help you win new…

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  • Elite Agent

    How Many Times do You Run The Same Ad?

    In Part 8 of  his article series on writing great ads that sell, Ian grace answers the question of how many times do you run the same ad? Once you’ve created a great ad, run it at least four times if not more, as research shows people need to see the same ad or message three times or more, on…

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