-
Elite Agent
Look After the Listings You Lose
EVERYONE KNOWS THAT their existing customers should be regularly followed up after the successful sale to build an ongoing relationship. Ian Grace demonstrates how to take this further and follow up on the listings you never had. How often does follow-up happen, for example with a car salesperson? Not very often, most would say. But sadly, it’s the same with…
Read More » -
Elite Agent
The Referral System That Really Works
THE DIRECT TRANSLATION of the Latin phrase Quid pro quo is ‘something for something’. You can use this to your advantage to to create partnerships with the local community who will be only too happy to promote your business in return for you promoting theirs. Ian Grace explains a tried and true marketing strategy that can help you win new…
Read More » -
Elite Agent
How Many Times do You Run The Same Ad?
In Part 8 of his article series on writing great ads that sell, Ian grace answers the question of how many times do you run the same ad? Once you’ve created a great ad, run it at least four times if not more, as research shows people need to see the same ad or message three times or more, on…
Read More »