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National Auction Round Table Part 5: Becoming an Auctioneer

In Part Five of our 2018 National Auction Round Table video series, we look at what makes a great auctioneer, and the steps to take to become an auctioneer. With thanks to realestate.com.au Agent Advantage.

Other videos in this series

Using auctions in your marketplace: Josh Hart

Other videos in this series TRANSCRIPT I think in my marketplace one of the key things is actually using auction. We’re a marketplace which doesn’t regularly go down that track but an auction’s all about transparency and showing the full scope of where the market is at. So, I would encourage people in my marketplace…

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Using auctions to build on experience: Karl Secondis

Other videos in this series TRANSCRIPT My advice to an agent coming into real estate is to embrace the auction process because it is a fantastic platform to build your real estate career. It’s a great way to build your profile. Selling properties in less time, the days on market are reduced. You’re selling typically…

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National Auction Round Table Part 7: The Role of Video and Social Media

Other videos in this series TRANSCRIPT Steve Carroll: Are agents using social media well to promote themselves? To promote auctions? I’ll kick off with yourself. Alec Brown: I’m probably biased as an auctioneer. I actually love watching livestream auctions, or auction highlights. I think what is becoming a little bit tiresome is the ‘just listed’…

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Asking your buyer the right questions: Matthew Scafidi

Other videos in this series TRANSCRIPTI think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers.A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether…

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The importance of vendor communication: Peter Gourdouros

Other videos in this series TRANSCRIPTFor all you agents that are thinking that auctions, you gotta remember that communication is the key. You got to communicate with your vendor at all times. The reason for that is, you communicate with your vendor all times, what will happen is you’ll get a great result in auction…

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Building a successful auction campaign: Will Hampson

Other videos in this series TRANSCRIPTSo, what really makes a successful auction campaign is great marketing, stand-out marketing, presentation of the property, having really good presentation. A lot of the estate agents are styling properties and presenting the property really well for sale.  Having excellent vendor communication throughout the process, and buyer communication to culminate to…

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National Auction Round Table Part 6: Auction Day

Other videos in this series TRANSCRIPT Steve Carroll: So I’m selling my house, this Saturday, it’s going to auction. What’s your advice to me as the seller? Should I go shopping that day? Should I be in the back garden? What happens? Gavin Croft: As an auctioneer, I certainly want the vendor there. Again it’s an…

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Engaging with your buyers: James Bell

Other videos in this series TRANSCRIPTThe advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day.  Have buyer…

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National Auction Round Table Part 5: Becoming an Auctioneer

Other videos in this series TRANSCRIPTSteve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer? James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read…

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Auction as a method of negotiation: Gavin Croft

Other videos in this series TRANSCRIPTIn regards to auction, the one thing that I would have to say is that real estate agents look at it purely as a negotiation method.  A lot of people talk about running the process and the reality is it’s very, very, similar, almost identical to a private treaty. The only…

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Luck is not a strategy for auction day: Tom Panos

Other videos in this series TRANSCRIPT Guys and girls. Listen very carefully. The market no longer will put the deal together. Fear of missing out. Buyer urgency has eased.  You’ve got to be a deal maker and what that means is you’ve got to start having some real conversations within those throughout the campaign. You’ve…

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Working with buyers and sellers: Justin Nickerson

Other videos in this series TRANSCRIPT The one thing for me that I wish agents knew about auctions was how much influence they actually have over buyer behaviour. We find that a lot of focus gets put into informing the seller and working with that seller throughout a campaign. We really feel that the agents…

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National Auction Round Table Part 3: Crucial Conversations

Other videos in this series TRANSCRIPTSteve Carroll: What I’m hearing from the table is there’s never been a time where the need to actually have a conversation, agent to seller, to say, “This is what you need to do. This is the value of your property. This is the strategies you should play.” We all…

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National Auction Round Table Part 1: Around the Grounds

Other videos in this series TRANSCRIPTSteve Carroll: Why don’t I kick off with, “What’s happening in the market at the moment?” We’ll kick off with New South Wales. What’s happening in the market in Sydney and wider New South Wales? Anybody can attack the question and jump in as you feel fit.Stu Benson: My clearance…

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TRANSCRIPT

Steve Carroll: What’s the difference between an ordinary auctioneer and a very, very good auctioneer?
 
James Bell: I think understanding the dynamic of buyer and seller. I feel blessed that I’ve had the ability to have sold in our industry for 18,-19 years, and be an auctioneer that has sold and can read buyer-pattern movement, things like that. For me, having that background, knowing when to push, not to push. For me, having time in Sydney was invaluable. Bringing that back to our Queensland office and personally in auctioneering.
 
Karl Secondis: For the younger up and comings and auctioneers, in my earlier years at auctioneering, being in a remote location like Darwin, the only way you could learn was to invest in yourself by travelling and for me, shadowing people and immersing yourself in a space. I’d spend the whole day with Scott Kennedy Green, driving round the eastern suburbs of Sydney, doing twelve auctions in a day. Adrian Butera in Melbourne, Jonathon Moore in South Australia. Yeah, they’re all different styles, but you’ve got to expose yourself to the really good operators in the market that are highly skilled, you can have a bit of banter with them in the car between the auctions. 
 
You’re pulling up to an auction in the wrong suburb, realising you’re meant to be 20 minutes that way, and you’ve got 15 minutes to get there and it’s kind of like you’re driving like a transporter. But more of the fact that you’re exposing yourself to just soaking up all these little pieces of information, and kind of, it just goes in there and there’s so many good auctioneers that’d be happy to be shadowed. But I think for those younger people coming through, like you’re practising on real-life clients. You’ve gotta invest in yourself, to really upskill yourself very, very quickly, in the beginning. 
 
Andy Reid: I’d hit the charity auctions as well. One thing that I did straight away was try and find myself as many charities and non profit organisations to go to fundraisers at. Because that way you learn all about the mechanics of yourself, when you’re in front of a crowd. So, how you control your breathing, whether you’re going to run out of energy or run out steam towards the end. Bid counting. And generally it’s from these fundraisers that are half-cooked. So you know-
 
Alec Brown: A lot of free dinners, too.
 
Andy Reid: Yeah, that too! I think just being able to get your brain into that method of thinking, with regards to the maths and all that sort of stuff in front of a crowd and you’ve got various people shouting various different things, you got background noise, fillers are fantastic. Even now I’ll use charity auctions just like a testing ground for new fillers or for new lines that I’m thinking about using. As well as, that you’re doing a good service to your community anyway.
 
Steve Carroll: ‘Cause the one thing about this industry is there is a willingness to share.
 
Karl Secondis: I think that’s why we talk about upskilling and charity auctions and shadowing. The other thing is encouraging the younger people coming through to compete. Because that’s when you kind of, your balls really kind of, you know…you’re accountable then. Because you compete with your peers. And a lot of people avoid it. But that’s, you know, every time you compete you get better ’cause you sharpen your sword every time.

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