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TRANSCRIPT
I think the best piece of advice for agents when running an auction campaign is to have a really good relationship with the buyers.
A lot of agents, I think, just go through the motions when they’re doing buyer callbacks, and don’t ask the more detailed questions to find out whether the buyers are there with the intention to come along on Saturday to bid.
Whether it sits in their price range, whether they’ve organised a deposit and whether they’re clear on their understanding of how the actual auction is going to work, and what’s going to put them in the best position to actually buy their dream home.