Engaging with your buyers: James Bell

The National 2018 Auction Round Table presents some of our top Auctioneers giving their best tips for agents using Auction as a method of sale.

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The advice I’d give to agents that I work with all the time is, clearly, to make sure that you engage with your buyers, know where they are throughout the whole process and really use them and their feedback and make sure that they’re prepared for the day.
Have buyer meetings. We all get so concentrated on having reserve meetings. Get your buyers in the week before the auction. Sit them down, explain the process, go through it all. The results are fantastic.

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