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Samantha McLean

Samantha McLean

Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.

Property Management

The Little things: Ellayne Lim

It can be tricky to find balance when you're the middle party between two groups of people, who…

news
News

Reinvigoration of IT strategy to kickstart McGrath’s future growth

ASX Listed McGrath Limited announces half year results in line with expectations; impacted by subdued market

News

Revenue per listing up, but the future is adjacencies

Domain releases half year results on Friday, CEO Jason Pellegrino confident in the future

Elite Agent TV

Episode 78: Pancho Mehrotra on motivation and how your mindset determines your outcome

Having the right mindset can either make or break your chance of success at achieving your goals. In…

Strategy & Best Practice

Press to success: 19 ideas for agents to get noticed by the media

If you’re looking to get more publicity for your business this year through the media, it’s not that…

Property Management

It’s not all about fees: Kul Singh

A new survey by realestate.com.au indicates landlords take less than two weeks to research a property manager. Half…

Elite Agent TV

Episode 77: Reducing waste in your business – John Knight

In a changing market, you might be thinking you need to cut costs. But that’s not necessarily the…

News

Online platform allows buyer to purchase home while shopping for groceries

The Click2Offer portal from Ipswich property has facilitated the sale of a property in Queensland while the buyer…

Elite Agent TV

Episode 76: How’s the market? With special guest Nerida Conisbee, Chief Economist at realestate.com.au

“How’s the market?” It’s a question agents get asked a lot, not just by clients but by friends,…

Elite Agent TV

Episode 75: Leading with heart and innovation: Peter Baines OAM

While you might not be familiar with the work of Peter Bains OAM many of you will clearly…

Elite Agent TV

Episode 74: Christmas special with Rik Rushton – 2018 in review and thriving in 2019

2018 is a year that has delivered winds of change travelling as fast as a Glenn McGrath Bouncer…

Elite Agent TV

2018: A year in the life of Elite Agent

The last 12 months in real estate have brought with them a great deal of amazing content for…

Elite Agent TV

Episode 73: Cameron Nicholls – Setting up and succeeding in a competitive market

One of the questions we get asked most at Elite Agent is about how much it costs to…

Elite Agent TV

Episode 72: Keller Williams – From Training Company to Tech Company with Angie Ponsell

This week our guest, Angie Ponsell is from Keller Williams in Atlanta, Georgia. Angie Ponsell has been with…

Elite Agent TV

Episode 71: First National Group CEO Ray Ellis – global trends and industry predictions for 2019

In this week’s edition of the Elevate podcast, Samantha McLean talks to Ray Ellis, CEO of First National…

Elite Agent TV

Episode 70: Compass, Leonard Steinberg and the future of real estate

Compass are a name on everyone’s lips right now, whether it’s to do with technology, attracting top talent,…

data
News

Why should clients give you their data, and how should you use it?

Once upon a time in a land far, far away, a law firm found itself in hot water…

Elite Agent TV

Episode 69: Gina McCartney’s tips on lead generation and conversion, maintaining balance in leadership + marketing predictions for 2019

In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…

Sponsored Content

NAR Day 4: Where everyone knows your name

Community vs Proptech: Why real estate agents need to invest in personal relationships

Sponsored Content

How to Build a Long and Successful Career in Real Estate

Time to meet some local Realtors at NAR, Elite Agent's Editor Samantha McLean catches up with one of…

Sponsored Content

Protecting your fee and how consumers see value

Elite Agent's Editor Samantha McLean has some highlights from NAR on Day 2 with some thoughts on what…

Sponsored Content

Converting Online Leads, the 5 Second Rule, Video hacks and more

Elite Agent's Editor Samantha McLean wraps up learnings from New York, plus an overview of NAR on Day…

Features

Big on data: Edward Smyth

With a background in Finance, having traded companies on the stock market in London, NGU Gold Coast co-director…

Elite Agent TV

Episode 67: Stefanie Dobro’s tips on building trust and closing more deals

In the last few months, there has been a fair bit of talk about the “changed market” but…

Sponsored Content

10 principles (and tools) for agents will make you better at digital marketing

Over the years at Elite Agent, we have tried and tested a few principals and tools as far…

Elite Agent TV

Episode 66: Investors and short term letting – one size does not fit all

In this week's edition of the Elevate podcast, Samantha McLean talks to Mike Johnson of MadeComfy, a short-term…