Samantha McLean
Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.
The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.
Building an audience to generate leads: Samantha McLean and Mark Edwards
If someone gives you their email address they’re letting you into their very personal space and you need…
What I learned at Harvard University about negotiation: Pancho Mehrotra
“It seems we are so fixated on more and more and more that we can’t celebrate what we…
Top 10 real estate news stories for 2019
What hit the real estate news headlines this past year? Well, here is our list of the top…
Bolstering productivity and customer service: David Holman
“I think the biggest gain in productivity, is to create that level of collaboration and to create the…
Thriving in your first year of real estate: Ryan Smith
Embracing online auctions: David Scholes
10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred…
Real estate trends in 2020: Dean O’Brien
“When we sit in a room we are allowed to have a difference of opinion, but when we…
2020 vision: Dean Mackie
Most people will tell you it’s been a difficult 12 months in real estate, but for Dean Mackie…
Steve Carroll: Reinventing and reimagining your capabilities
Digital thought leader Steve Carroll shares his journey towards achieving his lifetime ambition of working in Australia, and…
Competition, Transparency and Social Proof: Will Ainsworth
“The only people that will succeed at Openn Negotiation are honest real estate agents, for starters. There’s more…
Real estate industry property and media stars recognised at AREAs 2019
The most innovative, community-minded and highest-achieving individuals and businesses in property and media were honoured at the fourth…
Exactly what to say to progress the deal: Jimmy Mackin
“Sales shouldn't be sleazy. Sales shouldn't be misleading. Sales should not be something where. It's an argument, and…
Well, well: the rise of ‘wellness homes’
Home builders are jumping on board to meet personal health and wellbeing needs, as well as reducing people’s…
How to become an authority in real estate by writing a book: Geoff Grist
“If you can find an area that you want to educate somebody about, how you do the job,…
Gen Z and home-ownership: How might the future look
The real estate industry needs to take notice of the rising trend of Generation Z turning into homebuyers…
Partnering for experience
It’s no secret that agents find it quite challenging to ask consumers to rate them on various platforms…
Tara Bradbury – Building A Rent Roll From Scratch
10 things to attract top Gen Z talent to your business
It wasn’t that long ago that folks out there were scratching their heads trying to work out ways…
Move over Airbnb, it’s time to share the pool and the backyard
The world of real estate services enabled through PropTech changes fast, so we’ve completed a round-up of some…
Elite Agent primer: Walk on the wide side
The dream house for consumers in the future may not include a white picket fence. Samantha McLean explains…
Perry Marshall – The network effect and how to build a business that lasts
The Leadership Diaries
10 tips to becoming more confident and closing more deals
Confidence is something people are looking for in order to go to for bigger clients, talk to important…
Jeff Turner: How to future-proof your real estate business
Jeff Turner has been a leader in all things digital in the real estate industry for decades -…
Hayley Mitchell: How to increase productivity in property management
Hayley Mitchell started in real estate in 1999 and has worked in all facets of property management. She’s…
Mark McLeod – The fundamentals of business growth in real estate
“Time is the currency in which you deal in. How well you use that time will determine the…
Elite Agent primer: 5 ways 5G could impact the property industry
What is 5G? 5G is rapidly rolling out in many countries throughout the world and is the latest…
Starting a real estate business in a niche market – Adrian Wilson
With nearly 20 years of real estate experience and an MBA under his belt, Adrian Wilson is a…
Jason Rose – Optimising Vendor Marketing Campaigns
Jason Rose began his career in real estate back in 1987, specialising as an auctioneer, traveling all around…