Guest InterviewThe Elevate Podcast - Hosted by Samantha McLean

Jeff Turner: How to future-proof your real estate business

Jeff Turner has been a leader in all things digital in the real estate industry for decades – and now he helps tech startups understand and navigate the real estate industry as a part of the NAR Reach incubator program.

In this interview with Jeff, we take a deep dive into how technology is changing real estate and how to future proof your real estate business.

Convenience as a currency is a trend that’s here to stay. The question is: Where is the convenience going to be placed in the transaction for me?


Some topics that were discussed include

  • What makes a startup in the real estate industry likely to succeed
  • Where Jeff sees the role of the real estate professional long term
  • Jeff’s thoughts on traditional brokerages vs some of the new startup models
  • The gaps in the iBuyer model and what traditional agents can learn from them (and other potential disintermediators)
  • Fixed/low fee models and why commission is not really the issue for the consumer
  • Some of the current problems with real estate marketing and how they might be solved
  • What are the things real estate agents need to do now to get ready for a world which includes automation and artificial intelligence
  • Jeff’s favourite tech tools
  • What to do now to future proof your business

Download the action guide for this episode at

Contact Jeff Turner

References and Links Mentioned

Second Century Ventures
Real Satisfied 
Punk Post

Show More
Back to top button