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Samantha McLean

Samantha McLean

Samantha McLean is the co-founder and Managing Editor of Elite Agent, Australia's leading independent platform for real estate professionals. Over 17 years, she and co-founder Mark Edwards have built Elite Agent from a print magazine into a digital media and technology company serving agents and property managers across Australia and New Zealand. Sam delivers AI training and keynotes to major real estate networks across the country, and has built multiple AI-powered products for the industry. She is a three-time Business Magazine Editor of the Year (Mumbrella Publish Awards) and holds a Bachelor of Business from UTS.

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How to get seller leads to come to you

Around 60 per cent of agent profiles on realestate.com.au are ranked number one in Google, so if someone is searching for you chances are your agent profile will be the first thing they see. There are 32,000¹ agent profile visits on realestate.com.au every day, yet according to REA internal data, only 40 to 60 per cent of profiles are complete, with 25 per cent of seller² enquiries getting no response.

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Will robots revolutionise construction?

Japanese engineers from the National Institute of Advanced Industrial Science and Technology (NIAST) are developing a robot called…

Elite Agent TV

Episode 65: Colin Anstie with the latest on Social Media for real estate agents including tips on how to go viral

In this week’s edition of the Elevate podcast Samantha McLean talks to Colin Anstie of Raging Digital about…

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Beepo and Rockend partner to provide accreditation for offshore employees

As agencies across Australia look for ways to create efficiencies, provide exceptional service and improve margins, offshoring is…

Elite Agent TV

Episode 64: Shane Kempton on how Team Experience (TX) creates Customer Experience (CX)

In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…

Elite Agent TV

Episode 63: Brian and Paul White on the evolution of Ray White from ‘The Shed’ to global real estate powerhouse

In this week's edition of the Elevate podcast Samantha McLean talks to Brian White AO and Paul White,…

Elite Agent TV

The Next Generation: Paul White and Brian White

In the final video in our exclusive three-part interview series with Brian and Paul White at ‘The Shed’,…

Elite Agent TV

Father to Sons: Brian and Paul White

In the second video in our exclusive three part interview series with Brian and Paul White at ‘The…

Elite Agent TV

Remembering Ray – Brian and Paul White

As part of Ray White Connect 2018 Elite Agent visited The Shed, where Samantha McLean spoke exclusively with…

Elite Agent TV

Episode 62: Alister Maple-Brown – Customer service excellence and becoming an employer of choice

In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…

Elite Agent TV

Episode 61: Kate Strickland – Peak performance and building an awesome pit crew

In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…

Elite Agent TV

Leading the way: Michael Sheargold

The countdown is on and it’s less than a week to The Business of Real Estate on the…

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Compass Unveils its new electronic signboards

The sleek sign is customisable, holds all agent info and will automatically send listing info to any smartphone…

News

Real Estate’s night of nights to recognise all aspects of property

Time is running out to get your entries in for the industry’s most prestigious and credible real estate…

Industry News

Ray White Joint Chairman pays tribute to Australian Auctioneering Legend

Ray White NSW Awards program will now include the Tony Fountain Auction Award to honour one of the…

Industry News

Ray White Chairman weighs in on the negative gearing debate

​INDUSTRY veteran Brian White, chairman of Australasia’s largest property group the family owned Ray White, slammed the now…

News

Purple gain and pain – revenue up but losses double

While the UK division shows a profit, losses in Australia and the US bring the overall result for…

News

Agent Comparison Tool launches on realestate.com.au

realestate.com.au today launch a website tool that allows consumers to more easily find the right agent to sell their…

News

New Beta Trial in the US connects Agents with Amazon Echo

Agent NEO is voice activated app that can help consumers buy a house, request an open, help sell…

elite agent news room
News

RBA rates remain on hold

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Auction smashes 2017 residential record

Single block of apartments sells for $33.25 million

News

Coronis sets sights on bitcoin transactions

MD Andrew Coronis talks the future of crypto-currency in property transactions