Starting a real estate business in a niche market – Adrian Wilson

With nearly 20 years of real estate experience and an MBA under his belt, Adrian Wilson is a multi-award-winning real estate agent who is now conquering the Sydney City apartment market via his new venture Ayre Real Estate, an agency that is specialising in high-rise apartments.

In this interview, Adrian discusses the rewards and challenges of setting up a new business, why Adrian has chosen a niche over generalising, and how he plans to solidify his positioning in this new market through his agency’s branding and marketing.

“If you look at a lot of top agents, they will almost always have a niche. For some of them it’s a price point. For some of them it’s a suburb or suburbs, for some it’s a demographic or a segment of the community. For us – we’re hoping to grow (our niche) in the apartment space. Now that’s not to say that we won’t look after clients that have all various types of properties – we are real estate agents at the end of the day. But certainly to have a niche, and a strength, and a real positioning in the market I think will set us in good stead for the future…

Adrian Wilson, Ayre Real Estate

Some topics that were discussed include:

  • Why Adrian has chosen a niche over generalising
  • How he plans to leverage this niche from a branding and marketing perspective
  • The differences between building a business as an agent ‘in momentum’ vs building a brand from the ground up
  • How the brand came about
  • Building a team
  • Creating a marketing plan consistent with the new brand
  • The challenges in creating a new business
  • The types of real estate businesses that will succeed in the future

Contact Adrian Wilson

Adrian on LinkedIn
Ayre Real Estate on Facebook
Ayre Real Estate on Instagram

References & Links Mentioned:

Ayre Real Estate
Elite Agent Extra

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.