Sponsored Content

Sponsored content is content produced by an advertiser that is published on Elite Agent and is promoted alongside Elite Agent’s own editorial content. Brand Editorial Content is content where the advertiser has asked that no other ads be shown on the page. ‘Brand Editorial’ or ‘Sponsored Content’ anywhere it may appear on the website. Elite Agent’s editorial team generally has no hand in the creation of this content, unless shown by the presence of an Elite Agent Author.

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  • Don’t be a fire risk: Preparing rentals for bushfire season

    With bushfire season starting earlier, and lasting longer, landlords and property professionals need to make sure investments and incomes are better protected should disaster strike, says insurance leader Sharon Fox-Slater.  This comment comes on the back of the New South Wales Rural Fire Service being forced to bring forward the start of its bushfire danger…

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  • Measure it and manage it: PropertyMe

    “If you can’t measure it you can’t manage it”, and according to Lisa Pentland of PropertyMe, that’s just one of the reasons more and more large real estate offices are making the change from legacy products to PropertyMe’s Cloud platform. PropertyMe is online property management software for property managers that allows them to save time…

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  • Do more, use less

    The current market shift has prompted the consistent asking of a question that sounds as though it contradicts itself. ‘How can I reduce printing and photocopying costs when agents need to print and be more active in the market than ever before?’ These are my top tips for reducing overheads while increasing go-to marketing collateral.…

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  • An ongoing success: Mark Sinclair

    We recently facilitated a sale of a business as a going concern with positive outcomes for both buyer and seller. While there was additional due diligence and settlement requirements, this deal was relatively seamless for everyone involved. With so much interest from agency owners keen to understand each selling option and which is best for…

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  • Changing a company’s ways: 12 months inside Console HQ

    It has been a year since my appointment as CEO of Console, a year of change and significant improvements. I love working with companies that embrace change and are open to new ideas. Due to the commitment and attitude of our team, we’ve made some huge strides towards our goals. I believe our customers, current…

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  • Ray White study shows principals earn more than the benchmark

    LEADERSHIP and dogged determination are what the company say underpins a new Ray White achievement. According to a recent study principals earned 76 per cent more than their Australian industry peers in 2018. Ray White reviewed the 2018 financial year results for 269 of its own Australian businesses and then compared it The Australian Benchmark…

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  • The Cimino Connection

    If property investment is a numbers game, Michael Cimino is superbly positioned to lead the field. Having spent much of his career as a financial service professional with ‘big four’ practices, he was persuaded to leave his high-profile role at a nationally recognised superannuation consultancy just under 12 months ago to head the property management division…

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  • How to unlock your technology superpowers

    While it can’t magically give you more time, the right technology can help you do more and provide your customers with a valuable and personalised experience. But there’s no point simply using technology for technology’s sake. The value of implementing the right technology lies in its ability to save everyone time, over and over again.…

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  • Why you need to be an early tech adopter

    Because we cannot see into the future, predictions tend to be vague. Economists predict you’ll need to be agile and adaptable, and that you’ll have to ‘deal with information’. These are conceptual ideas. They don’t tell us what will happen to our spreadsheets. They don’t indicate if we’ll still need a virtual assistant in two…

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  • How to build customer loyalty with diversification

    Diversification isn’t a new concept; almost every agency offers both a sales and property management service, after all. But tech tools can take this much further. You don’t have to use one to use another, but together these tools help you provide a great customer experience: from the first touchpoint, through to moving day and beyond.…

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  • How to create a winning proposal

    A proposal is one of your first opportunities to make a lasting impression on your client. A proposal that is bespoke to your brand and designed so your clients can interact with it has the potential to win listings. The best agents produce not only offline printed proposals, but online proposals that are mobile and…

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  • Do you want insurance with that?

    Upselling, value-adding and alternative income streams are all part and parcel of modern-day business. The business growth strategy du jour is ‘adjacencies’. Adjacency is a strategy where a company looks outside its boundaries for new sources of income, moving into related areas that use and reinforce its core business. In real estate, the most common…

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  • Harcourts Walk A Mile In Their Shoes for charity

    Stilettos and platform heels aren’t typical attire for your average male real estate agent, but on 31 August those very shoes were the most important piece of clothing for Harcourts agents. At six locations around the country more than 500 Harcourts real estate agents, of both genders, teetered down busy main streets as part of…

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  • Make your profile stand out in the digital world

    Hands up if you’re a sheep and follow what everyone else does... Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you're not going to stand out. It's a good segue to the story of our own digital marketing product.…

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