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Why online reviews are essential for real estate in 2021

Did you know that since COVID-19, over 69 per cent of Australians have used online reviews to validate businesses’ safety practices?

There’s a lot more to online reviews than just five stars, and interaction management platform Podium knows the huge impact that can have on Australian real estate.

In their upcoming January 28 webinar, they’ll be diving into what reviews mean to buyers, sellers and landlords in Australia, and sharing best practice tips you can leverage to gather and respond to reviews.

Australians are more digitally savvy than ever before in 2021, and as the country opens back up, it’s crucial that businesses be prepared for what Australians are searching for online, or risk losing control of their online reputations.

While positive reviews used to be a “nice to have,” new data from Podium’s State of Reviews report suggests reviews are more likely to be important to Australians than loyalty, personal recommendations, popularity, and traditional marketing.

The webinar will be presented by Podium’s real estate industry expert, Sean Smit.

“Reputation is everything in real estate. It’s going to be critical in 2021 to ensure you’re putting your best foot forward, showing your prospective clients that you’re open for business and already delighting people with your service from the start,” Sean says.

To assist, Sean will cover findings from Podium’s newly-released Australian State of Reviews report, sharing actual data gathered from Australian consumers and discussing how it impacts the real estate sector.

The Podium webinar is scheduled for 11am AEDT on January 28. Registration is now open at https://learn.podium.com/webinars-aure-online-reviews.

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