Elite Agent
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Why agents are knocking at NOKK’s door
Like many start-ups, the idea was born from personal experience. NOKK co-founder Ben Voltz, a digital entrepreneur who also counts transaction platform ROKT as one of his successes, was struggling to find a home in his desired suburb of Albert Park in Melbourne. “There were only about 15 properties on the market, which is a very small amount out of…
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The uncomfortable actions you need to take to achieve your goals
Most people think that goal achievement is just about writing a set of actions and targets, whereas it is actually about taking actions to achieve your desired goal. Goals provide a purpose for our actions, be they personal or career-related. They can broadly be categorised into outcome goals, performance goals and process goals. Outcome goals are macro-view goals: the big picture,…
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Three things that will make your website more attractive to clients
To the uninitiated, search engine optimisation (SEO) can seem incredibly complex. Experts will tell you it is a constantly changing discipline and requires a great deal of attention for it to work effectively. Although individual tactics and strategies may vary depending on search engine algorithm updates, there are fundamental SEO guidelines that should be simple enough to adhere to, even…
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The story behind realestate.com.au’s most-clicked listing of 2018
After languishing on the market for three years, a property in Victoria’s Narre Warren North sold this year with Kristen Turner of Peake Real Estate who took over the listing in April. Not only did Ms Turner secure a record price for the home, it also become the most-clicked on realestate.com.au for 2018 – finding its way in front of…
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Is it time to interrupt yourself?
As we leave one year behind and look towards the new one, we often find ourselves with the best intentions, feeling totally committed to new outcomes and results. We take time to set our goals and truly desire to do better, do differently and achieve new standards – only to find that after a short period we have reverted to…
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How having a ‘tech startup’ mentality can make you more successful
Before some bright spark in China invented the compass in 206 BC – the west didn’t get their version until AD 1190 – navigators used the North Star to find their way home (trivia!). Today, North Star metrics (NSMs for short) are used to guide the ‘hacking’ techniques used to drive the growth of many of the fastest growing start-ups and…
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How being quiet can help you find your voice
Recently I went on a 10-day residential retreat to learn an ancient Buddhist meditation technique called Vipassana. It required not talking for 10 days, meditating for 10 hours a day, fasting for 18 hours a day taking only a little fruit occasionally, and being shut out from everything I’ve known in my world for the last 53 years. I did it because…
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Focus on the opportunities: Mark McLeod
Talking to a team of agents on the Gold Coast recently, I asked them to picture a football team who has been playing on a dry surface for the last few years when all of a sudden they have a wet, rain-affected pitch to play on. If the players don’t adapt their game, they will lose. In that game, there will…
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Ray White’s Malek Younan named Top Agent in Australia by SQM
CONGRATULATIONS go to Malek Younan of Ray White Gladstone Park who has just been named as the top residential agent in Australia by SQM Research. The inaugural list of Australia’s Top 100 Residential Real Estate Agents in 2018 was just released by SQM Research, with Malek Younan of Ray White Gladstone Park in Melbourne leading the list out of 53,650…
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2018: A year in the life of Elite Agent
The last 12 months in real estate have brought with them a great deal of amazing content for real estate professionals on Elite Agent – here are some of our highlights! Rock on in 2019 #eliteagent (and thankyou for making 2018 wonder-fallll) Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the…
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Focus on 2019: What the top agents are doing
Grant Smith Director, Century 21 Grant Smith Property What’s the market like in your area? The Sunshine Coast property market is a strong performing region with extensive growth and development. The region is experiencing growth in the health sector with the new hospital, as well as expansions to all major shopping centres. Being on the coast, just an hour north…
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Rent Roll Myths Busted: Mark Sinclair
Mark Sinclair of Realestimations examines some of the common myths around the buying and selling of rent rolls, especially in a cooler market.
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How to kick marketing goals in 2019
Reflection is important because it gives us a sense of what we did right and what we could do better, but it’s only half the picture. To really commit to change, it’s vital to have clear goals for the year ahead. The goal for most of us is ultimately to reach a higher level of success each year. But how…
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Raine & Horne launches eighth North Shore office in Sydney
Raine & Horne has kicked off 2019 with a bang by launching its eighth office on Sydney’s lucrative North Shore, Raine & Horne Pymble/Gordon. Experienced North Shore sales agent Wayne Walter will lead the new office. Mr Walter, who started in real estate in 1994, is a former Real Estate Institute of New South Wales award winner. A resident of…
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Born to Compete: Hayley Van de Ven
Entering the real estate industry straight out of high school, Hayley Van de Ven was a successful sales agent by the age of 18 – something she can barely believe now. “When I think about it now, I wonder who would have taken me seriously at 18,” laughs Hayley. She initially entered into a youth training program run by Ray…
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2019: The Year of the Buyer Database
As we approach the finish line of 2018, it’s an ideal time to reflect on our professional achievements. In any single year, a real estate agent learns so much, encounters their fair share of challenges and enjoys many satisfying wins. What hard-won learnings will you take from 2018 to propel you to greater heights in the coming year? What changes will…
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Growth in a declining market
A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is it’s getting shorter. Since the…
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Exceeding Expectations: Ercan Ersan
Ercan Ersan’s recipe for real estate success is threefold: bricks and mortar, people and technology. A circular formula where one ingredient complements the next, it’s getting the quantities right that the Ray White Erskineville director says is the tricky part. “I don’t think you should ever lose the human element in real estate,” he says. “Selling houses really is about…
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Feeling at home: Jason Boon
Richardson & Wrench’s office presence in Potts Point is a great reflection of their team. Although they’ve moved into a thoroughly modern office space on bustling Macleay Street, just a couple of blocks away they still have one of their old offices. It’s here that Jason Boon works. The office, which also acts as an auction space, matches his personality…
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The initiative helping agents end homelessness
“I’d noticed the homeless situation getting worse and worse – I think in the inner city over the last six years I’ve really been noticing it – but I’ve always thought it’s someone else’s responsibility. Someone else will deal with that. Then I realised I could actually do something about it, which is how the project started. “I thought, here…
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Life by Design
I SPENT A significant portion of my time over the weekend doing one of my favourite things: packing bags for our upcoming family holiday. Now don’t get me wrong; I am not so sadistic that I rate the physical act of packing exhilarating (although I must admit after being on the road for 15 years I do get a kick…
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Playing to win: the female agent team who tackled The Block 2018
Channel Nine’s renovation juggernaut The Block wrapped on its 14th season this year, seeing Hayden and Sara from New South Wales take the (slightly controversial) win, represented by McGrath St Kilda principal Michael Townsend. But representing Kerrie and Spence from South Australia was The Block’s first all-female (and the only female agents this season) team, Emily Adams and Stephanie Evans…
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Video of the Week – Jingle bells on the beat
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Data is the new vehicle. Here are your top driving tips.
Make no mistake: the race is on and it won’t be long until you’re lapped. For agents who don’t plan to stick their head in the sand, Laing+Simmons has come up with the top driving tips to steer through the new, uncharted real estate landscape. Ask your crew for their real-tech plan Most franchisees who ask their franchisor what their…
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Professionals expand into Adelaide Hills
Professionals are set to open an office in the booming Adelaide Hills and Mount Barker region, which is exploding in popularity with young families looking to break into the housing market. The Professionals Adelaide Hills co-principal and respected Adelaide property valuer Paul De Gilio said that with Adelaide’s growth constrained by its geographic location, the Mount Barker region had been earmarked…
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Property services industry moves forward with electronic signatures
It will soon be possible to sign and witness documents, including contracts like residential agreements, electronically in a huge step forward for the property services industry, according to the Real Estate Institute of NSW. Currently, the Electronic Transactions Regulation 2017 (NSW) prevents the electronic witnessing of documents. If passed without amendment, the Conveyancing Legislation Amendment Bill 2018 (NSW) will enable…
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Brad Henderson: One Life, One Chance
Tell us about yourself and your role at OusProperty. Born and bred in the country town of Naracoorte, SA, I moved to Adelaide for sport as a teenager. I then lived in a variety of locations across the state and Australia before being enticed back to Adelaide because the city is so ‘livable’. Today, I’m a sales agent and auctioneer…
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Why should clients give you their data, and how should you use it?
Once upon a time in a land far, far away, a law firm found itself in hot water for using location-based marketing around hospitals. They had geo-fenced a Hospital Emergency Department, allowing them to target advertisements toward patients’ phones for their personal injury litigation services. I’m sure someone thought it was clever marketing to a bunch of semi-qualified prospects.
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APRA’s ‘unnecessary’ intervention causing ‘economic destruction’
Propertyology Head of Research Simon Pressley said that the extent of recent intervention by APRA was completely unnecessary and that Australians should be concerned about its effect on the national economy. “The grip that APRA have on national credit supply is so tight that we now have a significant blockage in a major artery of the economy. If the Federal…
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The real estate veteran flipping the script on tech: Jane Doogan
Jane Doogan is the first to admit she doesn’t look like a tech-fan. In fact, at 73 you’d be forgiven for expecting the LJ Hooker Nerang sales associate to be a technophobe. Instead, the industry veteran of 30 years is among the first agents in the country to trial RITA, a real estate digital employee that uses Artificial Intelligence to…
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3 culture conversations you need to have at work
Have you ever taken a moment to step back and think about the kinds of conversations you’re having with people within your team? Do you ever intentionally initiate certain kinds of conversations, or do you just let things happen by chance? One thing we have identified within businesses who successfully build strong cultures and alignment across their team is that…
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Conquering the digital frontier: Mary Meeker
Each year venture capitalist and former Wall Street analyst Mary Meeker trawls the deepest, darkest depths of internet data to examine the state of play. The result is her seminal Internet Trends Report, and it informs the decision-making of small and big business alike. This year Meeker’s insight confirms a series of big-ticket trends that digital experts have long foretold…
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Would a shorter auction campaigns get more attention?
Drifting in a sea of listings, it’s harder for agents holding onto the four-week campaign life-raft to be rescued come auction day. CoreLogic data from the four weeks to 28 October showed the volume of listings in Sydney (30,397 listings) was 18.6 per cent higher than the same period in 2017. In Melbourne (36,526) the figure was 19.5 per cent higher.…
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UK’s Goodlord platform seeks to streamline the rental process
A UK company is working to simplify the rental process, digitising everything from document signing to tenancy history checks with the aim to better cater to “Generation Rent”. Goodlord was founded in 2014 in a bid to make renting as efficient as making a purchase online or ordering a takeaway. Its services include automatic contract generation, referencing, rent and deposit…
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Why you need to be tech enabled: Mark McLeod
I recently attended the Inman Conference in San Francisco and witnessed the ongoing debate over disruption and technology in our industry. Let’s start the discussion by asking what technology enables us to do. From our perspective it’s designed to get our people to talk to more people, at the right time. But despite technological advances, human connection still needs to…
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