EA36
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Elite Agent
How to put your best self forward: Caroline Bolderston
Instability, unprecedented, distressed. When these are the buzzwords for a while, you know that people have been doing it tough. The pandemic has challenged all of us, and as Caroline Bolderston explains, the only thing you can control in times of crisis is yourself and how you show up for the people around you. We have all been tested to…
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Elite Agent
Taking Control: Craig Stephenson
After almost a decade in hospitality, Ray White Bankstown sales consultant Craig Stephenson decided to combine his passion for property and customer service into a career in real estate. He reveals the secrets to his success so far.
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Elite Agent
Michelle Hughes: Family is everything to me
When Assets Real Estate Director Michelle Hughes looks back over a 44-year career of real estate achievement, her story is not focused on accolades and million-dollar sales but rather the success of family.
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Elite Agent
Zali Stevens: Property management chose me
Zali Stevens never thought she’d grow up to be a property manager. But after starting in the real estate industry at 17, the Key2 Property senior PM loves nothing more than exceeding clients’ expectations and acting as a role model for her new personal assistant.
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Elite Agent
Suellen Hale: Getting back to basics
In the competitive real estate world that is the Gold Coast, sales agent Suellen Hale is a firm believer in running her own race.
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Elite Agent
Jet Xavier: Steer away from fear
Not everyone copes well with change, despite it being necessary for both personal and business success. Jet Xavier explains the three fears that stop great change and how you can overcome them.
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Elite Agent
Your money lives in your pipeline
Agents often tout the strength of their pipeline, but as Mark McLeod explains, it can reveal a lot more than just which properties may come on the market next – it can highlight the structural strengths and weaknesses in your whole business.
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Elite Agent
Breaking the mould: Nick Moloney
Nick Moloney likes to do things differently. In his seven years selling commercial real estate for Raine&Horne Commercial North Sydney, the sales director has learnt a lot through trial and error. Thankfully, there have been more wins than failures. One of his greatest success stories has been holding ‘open for inspections’ for commercial properties, particularly strata offices, on Wednesdays and…
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Elite Agent
Breaking up (with your employer) can be hard to do
Real estate is somewhat notorious for the revolving door. It is common for agents to leave their employer to go out on their own or to another office where the grass looks greener. But things don’t always go smoothly and there have been many occasions this year when the lawyers have been called in. Here are two different sides of…
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EPM
The opposing challenges of differentiation and automation: Brock Fisher
When your business looks the same from the outside as your competitors, you are failing to establish a unique value proposition and a point of difference. This is a problem, and often misused automation tools are to blame. Brock Fisher explains how to use proptech to stand out in the crowd.
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Elite Agent
The power of relationships: Conor Canning
Last year Tasmanian real estate agent Conor Canning stole our hearts as part of the ultimate love story on the reality TV show Bachelor in Paradise. It should hardly come as a surprise then that this humble, genuine agent from Hobart became known for his quiet integrity.
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Elite Agent
The future of real estate video: customer interaction
Before being crowned the winner of Accelerate 2020, LJ Hooker Devonport principal Michael Ziegler was camera shy. He couldn't find time to film, and he felt awkward in front of the camera. Here, he tells Kylie Dulhunty how the 30-day Accelerate challenge rocked his video world and put him on…
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Elite Agent
Resilience is a business opportunity: Josh Symons
Like most people, I started the year thinking positively about what was ahead of me. I had just become a father for the first time, freely gloating about how great a sleeper my daughter was (trust me, parents of newborns understand why this is a big deal), and enjoying a…
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Elite Agent
5 New Year’s resolutions to supercharge your rent roll in 2021
Most real estate business owners want to grow their rent roll. Not just to pay the bills, but to produce profits while their long-term goal is to build the asset for retirement, investment and lifestyle. What we’ve noticed working with agencies following traditional structures, such as portfolio management style, is…
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CONTRIBUTORS
Why collaboration is essential in property management
The concept of collaboration is not new, but we find that it’s regularly overlooked by industries looking to enhance an existing business model. The truth is that collaboration is essential for success—within real estate, property management and beyond. Not only does it create forums within which people can learn from…
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Elite Agent
The apps every agent needs on their phone: Imogen Callister
With so many marketing technologies available to real estate agents in Australia, the number of apps designed to help you build your brand online can be overwhelming. Media coach Imogen Callister highlights the ones she believes work best.
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Elite Agent
Leaders: Take a break…
As the months of 2020 wore on, the faces of those staring back at me through the ‘Zoom portal’ started to change. The make-up was removed and the coffee levels increased. The language being used, the rhythm of the dialogue, the speed of decision making, the questioning of self, the level of support required, all slowly started to resemble that…
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Elite Agent
Hayley Baxter: The traits of top property management teams
The most successful teams (you guessed it) actually work as a team Competitive cultures can work for some professions, but property management is not one of them. Possibly the most important aspect of customer experience from a landlord’s perspective is the feeling that their investment is in good hands, and that everyone in the team knows what’s going on. If…
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Elite Agent
Hit the reset button: Nick Brown
Being a property manager has likely never been tougher than it was in 2020. Nick Brown takes a look at what you can do to reset, recharge and make the best of things in the future.
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Elite Agent
The QR code comeback: Bill Shields
Then, the pandemic hit and the QR code was suddenly everywhere. Bill Shields explains how the QR code should be harnessed as an open house tool. If you've been to a cafe or restaurant lately, you'll have noticed QR codes have suddenly become synonymous with checking-in. Just scan the code…
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FEATURE INTERVIEWS
Anton Babkov: Retargeting recipes
Anton talks If Christmas for you involves thinking about new ways to bring in leads and build your brand, Anton Babkov wants to encourage you to jump into the kitchen and start experimenting with what he says is an essential ingredient. Did you know that, on average, only 2.8 per…
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Elite Agent
The four Cs of leadership in a crisis: Leanne Pilkington
Like many leaders, the past few months have given me time to reflect on what effective leadership really means and how it is delivered. Challenges and widespread uncertainty might be shared by everyone, but these issues manifest among teams in countless individual ways. Leaders must frame these challenges to resonate with their teams while providing comfort and clarity, even though…
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Elite Agent
Three principles to triumph in real estate in 2021: Claudio Encina
This year has been a living classroom of lessons about how to turn sales into a genuine superpower. The year offered up many lessons about how people buy and sell. It has been one of the richest periods of discovery and insight into how to express value and to move others to action. This year has taught us that people…
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Elite Agent
Is the right person in the right job?
Why is it so difficult to find and hire people who are coachable? One of my clients in the recruitment industry mentioned an interesting statistic: close to 70 per cent of new hires start looking for a new job within the first 90 days of being employed. Why is that? Over decades of training salespeople and property managers, I have…
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Elite Agent
Toward COVID normal: Travis Williams
In this exciting new column, Box+Dice CEO Travis Williams asks the tough questions of top-performing agents. First up it’s Fletchers Real Estate’s top auctioneer Tim Heavyside who talks about the impact of COVID-19 and what he believes 2021 will bring. What metrics changed for you once COVID-19 set in? All…
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Elite Agent
Learning through a crisis
While the complete fallout of the pandemic is still unknown, it is safe to say that it has fundamentally changed the way we all do business. It is also safe to say that the social and economic impacts have been wide-ranging and far-reaching, and few have remained unscathed. However, the prioritisation of innovation during the COVID-19 crisis has been key…
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Elite Agent
Six fundamentals of radical influence
Once solely the domain of big brands and well-known companies, what makes an ‘influencer’ has drastically changed over the past decade, and real estate agents wanting to be seen as an expert in their field need to have “the courage to do things differently”. Speaking as part of Accelerate 2020, Julie Masters, the Chief Executive Officer of Influence Nation, says…
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Real Estate News
ACM and realestateview.com.au launch JV
Australian Community Media has teamed up with realestateview.com.au to form a new join venture, in which they will collectively invest over $100 million over the next five years.
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OPINION
PR isn’t what it used to be
In the last five years, digital and social media have fundamentally changed the way PR works. Once upon a time, media outlets had the power to decide which ideas, products and services the public wanted to hear about. Now, audiences hold the power. With search and social at their fingertips, consumers know what they’re looking for and have the tools…
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