EA30
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LEADERSHIP
What does the future of real estate hold?
Tony Morrison has always loved to talk numbers. The Harcourts Tasmania and Victoria Chief Executive Officer has been in the profession 31 years. He oversees 82 offices, and Harcourts holds 25 per cent market share across the two states. The number 24 is also important for Tony – not only because it signifies the number…
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Profile
No matter what business you’re in, you’re always in the business of people
What was your first job and what did it teach you?My first job (part-time) was at Coles as a checkout chick. It taught me the importance of money as we had to balance the till after every shift. How long have you been in real estate?I’ve been selling real estate for seven years. This time for about five years and…
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EPM: First Person
The value of choice
As I continued my crusade in the industry, shouting about the arrival of choice and the departure of disruption, I realised recently that I have started making different choices. Choices I never thought I would make. You see, I love grocery shopping. Yes, I know you may think I am strange, but cooking is my happy place. I’m no culinary…
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EPM: Productivity
From property manager to trusted adviser
Traditionally the role of a property manager has been administrative and task focused, which often results in clients perceiving them as low value. There are several reasons why, and it’s an important part of the conversation. We need to understand what we need to change to become more relationship focussed, with an emphasis on trust and wealth creation. This is…
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EPM: First Person
Are your landlords the right fit for your business?
I spoke at the PPM National Property Management Conference on the Gold Coast in June and posed the question “who is the real boss”?
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BEST PRACTICE
The gift of real estate
I recently spent time with some second and third year agents who have all been doing relatively well in the industry. I asked them to come to the whiteboard and map out the ideal real estate business. Save for a few minor details they could write down what it would take for them to become a $500,000-plus earner. With all…
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FEATURE INTERVIEWS
Tony Heath: Your name is your reputation
It might be unlucky for most, but for Tony Heath the number 13 has proved nothing but fortuitous. His wife, Julie was born on the 13th, as was one of his sons. On July 13th he celebrated 28 years in the real estate industry and 28 years with McLachlan Partners on the Central Coast of NSW. “I’ve only ever worked…
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EPM: Leadership
10 things every principal should know about property management
From what I’ve seen, most principals have taken a similar journey en route to taking the reigns at their agency. You were a successful salesperson who embraced the natural progression of opening or buying your agency. You knew property management played a vital role in the future success of the agency, but it was an area you knew little about.…
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SELLING + MARKETING PROPERTY
People Power
On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an adage that Barry Plant Manningham…
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EPM: Customer Service
What to do about that bad review
Today I want to focus on rating websites, which is an area we all love. There are so many to choose from, and you need to work out which ones will get you the most leverage and best position online, so you’re visible to the consumer. The problem is how do we get the consumer to share across all review…
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BEST PRACTICE
Complete productivity plan for real estate agents: Tony Rowe
Do you find yourself stuck in a continuous loop of procrastination with a to-do list as long as your arm? Learning how to be efficient, effective and organised can take some effort, but it is achievable with the right approach. Here is a list of 12 things you can do to become more productive, less distracted and better serve your…
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BEST PRACTICE
Convert copy into clients
Not everyone has the luxury of hiring a copywriter to draft their prospecting emails and letters. But with a little bit of practise, anyone can nail the five principles of sales writing that converts prospects to clients. 1 RIGHT MESSAGE, RIGHT PERSON, RIGHT TIME These are the three elements of all successful sales and marketing copy. The goal of marketing…
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Elite Agent
The number one reason partnerships fail
Many businesses are owned by more than one principal. Sometimes these multipleprincipal businesses are family businesses with one spouse looking after sales and the other looking after property management and back office. Sometimes, they are successful businesses with unrelated principals working together. However, not all partnerships are successful. Many of them fail. There can be a whole range of reasons…
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EPM: Technology & Social
Life begins at 40
Rockend will mark 40 years in business in September. This is an impressive milestone for any technology company, especially when you consider the internet only became widely available to Australians and New Zealanders in the mid-90s. Reaching this milestone lends itself to looking back on how much the real estate industry has changed over the past four decades. As a…
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OPINION
How to differentiate in your listing presentations: Alex Ouwens
Different dynamics are at play in the real estate market in cities across the country. The eastern seaboard has tanked with prices dropping, while Perth is going through a recovery phase. In South Australia and Tasmania, the market has been more resilient and even growing, while Brisbane has remained reasonably steady. It’s important to remember no two markets are identical.…
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Elite Agent
“The Cheat is not the Treat” (or what I learned during a 30-day challenge – and beyond)
Living your best life means something different to every person and it doesn’t have to mean fame, fortune or a million dollars in GCI. Your definition may be drastically different from that of your spouse, partner or boss, and there’s nothing wrong with that. The important thing to remember is that it is never too…
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LEADERSHIP
Martin Millard: From humble beginnings
Martin Millard has been through the wringer and come out the other side. He’s still a little crinkled, definitely more enlightened, and has a dry, but earnest, sense of humour. Unorthodox is the only way to describe the Harcourts Solutions Managing Director’s journey in real estate. It’s a career that started 19 years ago with Martin wearing a borrowed suit…
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Elite Agent
The domino effect
Ask Maria Carlino about her goals for the years ahead and she’s crystal clear in her response. “Ten thousand-plus property managements is my goal for The Agency in the next three years, with a presence in every state,” she declares. That’s no small target for a brand that was founded less than two-and-a-half years ago. But chances are Maria will…
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LEADERSHIP
The smart business approach to freedom of speech
Have you had a conversation about Israel Folau in your office recently? Whether we are on planes, trains or automobiles, listening to the radio, a podcast or the news, there are opposing sides and debates on whether this is an issue of freedom of speech, a concern of contractual agreement or awareness of social expectation. As we sat around the…
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Elite Agent
Three steps to reinvigorate your PM department
When property management coach Cathie Crampton was tapped on the shoulder to assist Place real estate increase their rental division’s profitability and efficiency, it wasn’t a mission she took lightly. A growth specialist with 15 years’ experience in property management and coaching, she knew there would be personal investment involved. Her challenge involved steadying a drifting ship, improving divisional morale…
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Brand Editorial
Responding to changes in domestic violence laws
The changes to family and domestic violence laws are a welcomed change for Australians who believe in a strong and resilient justice system. While the amendments are designed to better respond to those suffering abuse, they also affect landlords and property professionals who own and manage rental properties. Previously, rental laws have restricted tenants affected…
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BEST PRACTICE
Spring into action
Can you hear the relief of the recharging real estate market? With opportunity everywhere, how can you invigorate your sales team to change gears and take advantage of new market sentiment? There are some foundation areas you need to have right to ensure your sales team starts the spring selling season well. Regardless of the technology that supports your real…
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BEST PRACTICE
5 ways to bring CEO thinking to your business
You may have noticed that every large business has a chief executive officer at the helm. As businesses grow, they recognise the need to hire an individual who is responsible for the overall success of the business and has the ultimate authority to make final decisions. The CEO sets the culture and business standards and they determine the mission and…
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FEATURE INTERVIEWS
Timeliness, insight, perspective: A look into REA’s new reporting tools
Ben Auchettl understands the key to a successful marketing campaign is being armed with the right knowledge. The realestate.com.au National Sales Director knows agencies and agents need to watch the market to get a handle on what branding and advertising strategies are working right now. Ben, who is also responsible for products such as Premiere,…
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Ask the Coach
Ask the coach – How can a team feel more connected and work?
We all face the challenge of motivating our team, developing an awesome culture, like that at Google or Virgin, and seeing the big picture as we want to view it. As a leader, we need to ask ourselves seven questions: 1. Do your people know your plans? The best way to motivate people is to let them know your plans…
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EPM: Feature Interview
Show me now: Sophie Lyon’s winning inspection idea
An innovative idea for an app that gives tenants the chance to view more rentals – and property managers more time in their day – has taken out a top new real estate award.
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LEADERSHIP
Morton & Morton: Culture Kings
This isn’t an article about stress balls, workplace yoga and office zen zones that miraculously transform your business into a place where every employee is eternally happy and shares a united positive energy.
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EPM: Ask The Expert
Ask the coach – How to encourage the sales team to send more PM leads
Sales referrals into our PM team have really slowed over the past few months. How do I encourage the sales team to send me more leads? The great news is that after winter, the spring selling season provides increased opportunity in property management and sales. Firstly, you need to get back on the sales team radar. Make sure you are…
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LEADERSHIP
Destination: Sold
In an expansion market buyers have to act. Every three months they wait for properties to rapidly increase in price, whereas in a contractionary market, every three months a seller remains, their sale price declines. In a slow-growth market, neither the buyer or the seller are compelled to act financially. To win, you have to be an agent for all…
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Elite Agent
The changing roles of real estate
ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…
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FEATURE INTERVIEWS
What to do when sales volumes are low
Difficult real estate markets can still provide an opportunity for business growth, a leading real estate accountant says. Live Real Estate Accounts Managing Director Chris Mercer says agency leaders should not only see a changing market as a threat but as a great opportunity for growth. “Not all businesses are on a solid financial footing,”…
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