EA23
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EPM: Profile
Joe Iemma: Expect the Unexpected
Tell us a bit about yourself and your role at Doyle Spillane. At Doyle Spillane I am the Director and BDM for the company and oversee the property management department. What motivated you to get into real estate? A family friend had an office in the area and he offered me a job straight out of school. To be honest,…
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FEATURE INTERVIEWS
Brad Henderson: One Life, One Chance
Tell us about yourself and your role at OusProperty. Born and bred in the country town of Naracoorte, SA, I moved to Adelaide for sport as a teenager. I then lived in a variety of locations across the state and Australia before being enticed back to Adelaide because the city is so ‘livable’. Today, I’m a sales agent and auctioneer…
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SELLING + MARKETING PROPERTY
Enhancing employee experience: Sarah Dawson
We all spend time surveying our customers, investing in market research, capturing, reworking and analysing data to ensure we are in line with their needs. The same analytic approach applies to recruitment. Viewing our industry from the ‘outside in’, how can you attract the best talent on the market and nurture prospective stars to encourage loyalty and high performance? As employers, the first step we take…
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FEATURE INTERVIEWS
Thriving through Boom and Bust: Rick Hockey
It was 2009 when Rick Hockey took the plunge to embrace a lifelong passion for property and enter the real estate game. At the time he had 28 years’ experience working in the Pilbara region as a BHP employee, was running his own successful cleaning business and had a deep connection with the Port Hedland community. The mining boom had afforded him the…
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EPM: Productivity
PropertyTree: It’s about Time
Time. Don’t you wish you had more of it? Everyone’s time is limited. It doesn’t matter who you are or what you do; we all have the same number of hours and minutes in our day, and it’s a constant battle against the clock to get everything done. Unless you have PropertyTree. The team at Rockend is committed to helping property managers…
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BEST PRACTICE
5 Crucial elements for an effective multi-geographic team: Mark Engelmann
The experts seem to agree that decentralised businesses are highly efficient. Nicholas Bloom, from the Stanford Graduate School of Business, says they are more recession-proof; and former Johnson and Johnson Chairman William Weldon states decentralised firms are more innovative. And here at Beepo, we know the cost efficiencies of not having to upgrade your own office space every time you hire new…
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SELLING + MARKETING PROPERTY
Your home on the web: Stefan Williams
Real estate is an intriguing business, don’t you think? You get a job as an agent and, unlike most other jobs, your progression and pay rises are not a matter of impressing the boss so much as how you build your own small business within the agency you work for. Sure, you may be given leads sometimes and be included on other…
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Elite Agent
Engaged Workaholics: Tom Panos
As I write this, it is 9:04pm. It’s one of the last things I’m doing for the day. At approximately 10:30pm, I’ll go to sleep listening to a spiritual podcast. My final thoughts will enter my normal nightly ritual which I repeat to myself: ‘God, this is your shift now. I’m going to sleep.’ At 5am I will be up, working…
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LEADERSHIP
John Knight: How much should my business be making?
When I am presenting at industry conferences or hosting principal workshops, there is always one question I am asked: ‘How much should my business make?’ Usually when people ask this question they are really fishing for a benchmark profit percentage. It is a question that is hard to answer; hard, because every real estate business is different. It is near impossible to compare a sales-only business…
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FEATURE INTERVIEWS
Focused and Fearless: Kelly Tickle
What was your first ever job and what did it teach you? My first job was at Target Brookside when I was in Year 10. It taught me communication skills. You need to be able to deal with all different people from all different walks of life and understand that everyone has a story. After a brief stint on the…
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Ask the Coach
Ask the Coach: How to present an offer in a slow market
Q. How can I get my vendors to accept an offer in a slow market? I feel they’re starting to lose faith in me. – Raymond Indrawan, Win Real Estate Mulgrave Victoria Not many agents put much thought into the words they use when presenting offers to vendors. They don’t seem to understand that words have the power to make…
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BEST PRACTICE
Writing it down: Jet Xavier
Now before you stop reading, switch off and think, ‘How can something like journaling improve my business?’, let me show you how. What journaling does is alleviate some of the key roadblocks to success in real estate: stress and anxiety, negative mindsets, lack of discipline and consistency. Journaling is a powerful tool to clear the mind. Tim Ferriss says, “I’m just caging my monkey mind on…
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EPM
Taking the Step Up: Anthea Economos
Anthea Economos likes to stand on her own two feet. A vivacious and dedicated property manager at Ray White Rockdale, the driven daughter of principal Con has well and truly shed the ‘boss’s daughter’ label. That’s not to say the pair don’t gel like peas and carrots; it just means there’s the utmost respect and appreciation for what each brings to the…
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EPM: Leadership
Jo-Anne Oliveri: Pinnacle learning destination
Empowered by ireviloution and businessDEPOT, the Property Management Leadership Summit is for property management leaders who are serious about leadership and business success. Over 100 principals, heads of PM departments and BDMs from across Australia attended the two-day Summit on the Gold Coast earlier this year and were inspired to step up, lead their team and profitably grow their business. Twenty…
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Elite Agent
Generation to Generation: Sean Hughes
As a teenager Sean Hughes was a “hustler”. Don’t worry, we’re not talking anything illegal. Just good, common-sense entrepreneurship – with a dash of cheekiness thrown in. After all, you’ve got to have a bit of pluck to save the $12,000 deposit needed to buy your first house when you’re just 16. “I was a little hustler back in the day,” the Realmark Coastal principal…
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EPM: BD & Growth
Property Management in the Year 2058
Cast your mind back forty years to the real estate industry of 1978 in Australia. Being a relatively youthful industry, you might not remember the ‘bad old days’. They were light years from the profession we know and enjoy today. Whilst some things remain the same about success in real estate – prospecting must be part of every day, timely…
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EPM: BD & Growth
Tara Bradbury: Make the call!
Over the last few months, I have been visiting offices to conduct coaching sessions where agents have allowed me to observe their phone prospecting. While sitting on the sidelines, I found a common trend that makes these sessions more difficult than they need to be, and passed along my tips to ensure the best possible result on future calls. Do you…
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SELLING + MARKETING PROPERTY
Selling your true worth: Josh Pyatt
How many times have you pitched for the business and never got the commission fee you originally asked for or told that particular owner? I think we’re all a bit guilty of dropping the fee we ask for from time to time in order to win and secure the listing. And there’s nothing wrong with that. Sometimes you’ve gotta do what you’ve gotta do. But what…
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EPM: Feature Interview
Nurturing the Nature of Property Management: Rae Tolley
Reflecting on a property management career that has spanned over two decades, Beller Property Group’s Rae Tolley says it’s a role that appeals to her nurturing nature. “You need to be caring and have a big-picture approach, because as a property manager you’re a big part of people’s lives.” Rae started her real estate career with an 18-month stint in…
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FEATURE INTERVIEWS
Gift of a Lifetime: Laing+Simmons
What do a pizza, a walk in the park, a haircut, a cocktail and a cup of tea have in common? They’re the key elements in a $50,000 award-winning marketing campaign that successfully promoted the Laing+Simmons real estate brand last year. Entitled Memorable Moments, the campaign took out the Annual REA Excellence Award for Brand Campaign of the Year – Residential. Laing+Simmons Managing Director Leanne Pilkington says…
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EPM: Leadership
The D-Word: Brock Fisher
What strikes me when I think back to the start of my accidental property management career in 1998 is that the fundamentals of what we do are still very much the same. Sure, our trust accounting software is now a bit fancier. We market properties on the internet and take online bookings to view them. We usually do our inspections on an app rather than with pen…
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BEST PRACTICE
Productivity = Performance: Caroline Bolderston
‘PRODUCTIVITY’ is a bit of a buzzword, not just in the real estate industry but across all sectors – corporate, government, sports… But what does it really mean? What does improving your productivity do for you and your business? Productivity is about getting the most from the daily, weekly and monthly activities that are the drivers of your current and…
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EPM: First Person
Call the Professional: Fiona Blayney
I think everyone has an inner wannabe. I’m not talking about the social wannabe, the one you’d associate with a schoolyard name-calling, but the adult wannabe that exists in us all. There are two types of adult wannabe status. One that invariably rears its head is when we’ve got the time and inclination to dabble in that profession we fancy…
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EPM: First Person
Problem Personalities: Debbie Palmer
Across the nation we are collectively known as property managers – but we should be more aptly known as people managers or relationship managers. Properties don’t complain, get angry or fail to follow through on requests, but tenants and landlords sometimes do. Managing difficult clients is all about understanding relationships, and people’s emotions and behaviours. More often than not, an…
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EPM: Best Practice & Legislation
How to Grow From Reviews to Referrals: Kasey McDonald
Nothing will destroy a rent roll quicker than a slew of bad referrals and an army of online haters. In the face of such a demanding job as property management, how exactly do you safeguard your department from bad reviews and create a healthy tribe of promoters to grow your business through referrals? It’s a question I often get asked by perplexed principals and property managers who…
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Elite Agent
Stress-free end of financial year
Here are five things you can do to ease the EOFY burden. 1: PAY OUTSTANDING INVOICES The EOFY tends to see phones running hot and inboxes overflowing. Owners want the peace of mind of knowing that any outstanding invoices relating to their property are paid before the clock ticks over to a new financial year. When you receive a request…
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EPM
A Shared Vision: Kylie Walsh
“I always knew it was going to be real estate. I did work experience in years nine and ten at a local real estate office,” says Ms Walsh. From reception to leasing to new business, Ms Walsh’s initial foray into real estate took her through all roles, then into sales at 20 years old. She purchased her own office at just 21. “Like any principal…
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INDUSTRY NEWS
realestate.com.au launches ‘Pet Profiles’ for tenants and property managers
realestate.com.au has launched ‘Pet Profiles’ on 1form – a feature that allows tenants to present their pet in the best light and saves property managers time when reviewing rental applications. Tenants, property managers and landlords were surveyed as part of a national study on pet ownership to help inform ways realestate.com.au can make the rental process easier. The study found…
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FRANCHISE NEWS
Belle Property Commercial launch major Adelaide operation
Belle Property has launched Property Commercial in Adelaide, SA. With a solid residential footprint in Adelaide, Belle Property Adelaide consortium leader Calvin Lai said the move into commercial is part of a long-term strategic plan. “We see a tremendous opportunity in the commercial property market. Having already been involved in major projects and development site sales, we know the sector…
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