Search Results for: first home buyers
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Elite Agent
Traditions to Tech Geeks, Compton Green
Compton Green are one of the oldest and most widely recognised brands in Victoria, and are well known for superstar Auctioneer Adrian Butera who will be speaking at Ideas Exchange this year. Going strong since 1926; today they are blazing a trail in the industry through their cutting edge use of technology. Let’s start by unveiling real estate cobweb territory.…
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Real Estate News
High-speed rail could help Sydney’s housing affordability issues
Leading real estate group Raine & Horne says an east coast high-speed rail (HSR) network between Brisbane and Melbourne will not only underpin long term property prices in regional centres in NSW, Victoria and South East Queensland, but also help relieve some of Sydney’s affordability pressures. According to one recent media report, the high-speed rail linki is back on the…
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Elite Agent
Rent or buy? It’s a question of affordability
Whether to rent or buy has long been an issue of contention amongst younger generations. Despite recent research underlining that Australians are likely to pay almost the same cost to buy a home compared to renting for the next 30 years, the number of first home buyers is at a historical low in Australia. John Edwards from onthehouse.com.au looks at…
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Elite Agent
NSW on top of home loan rate war says finder.com.au
New South Wales home buyers will benefit most from the war between lenders, despite the Reserve Bank expected to keep the cash rate on hold at its first board meeting of the year on Tuesday, according to one of Australia’s biggest comparison websites finder.com.au (www.finder.com.au/home-loans). Borrowers in NSW have the biggest loan size on average compared to other states, and…
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Elite Agent
Communicating with Chinese Buyers – Socially!
Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate with Chinese Buyers. Even though newspaper and offline media are here to stay, the influence…
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Elite Agent
Feng Shui for Real Estate Agents
With the number of Chinese investors investing in Australia over the years, some real estate agents will have been disappointed to learn that the only reason keeping them from signing the contract was the feng shui of the property. Esther Yong explains how this can be avoided. It is true that some Chinese, especially those from Hong Kong and the…
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Elite Agent
Get There Faster
John McGrath, Chief Executive of McGrath Estate Agents, says “Ignore the economy and your competitors, and focus on what really matters” There are only two places you can be in your business – on track or off track. Nowhere else. The same can be said for the rest of your life as well. Where are you today? On or off…
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Elite Agent
The 7 habits of highly effective agents
It was a dark and stormy night in 1908 when a young, struggling journalist called Napoleon Hill was issued a challenge by Industrialist Andrew Carnegie, at no pay. As the legend goes, he had about 30 seconds to accept. The challenge was this: for Carnegie to introduce Hill to the 500 wealthiest people in the world, find the ‘elements in…
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Elite Agent
7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing
With the recent outrage on social media regarding pricing increases on the major portals, Lisa B has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to advertise there – that’s not…
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Elite Agent
Top Tips for running seminars
In the competitive market of real estate sales it’s often difficult to find a unique proposition that will draw both buyers and sellers your way. Nick Simitzis from McGrath Estate Agents has found a super-successful seminar model that has seen him reap an extra 20 per cent profit from 78 per cent existing and 22 per cent new clients in…
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BEST PRACTICE
The Core of your Business is Connection
Dave Eller takes a look at what makes people really want to do business with you. Would you say that your business is listing and selling properties? What is going to make people want to do business with you? Generally, people do business with the people they know, like and trust. We call this the friendship factor and it is…
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Elite Agent
In their own words: James Tostevin and Marcus Chiminello
James Tostevin from Marshall White in Victoria has established himself as one of the top agents in Australia, and is acknowledged by his peers as providing the benchmark for prospecting. Marcus Chiminello is a co-director of the company, and sells in excess of $150 million in prestige property every year. He has also been awarded Marshall White’s Salesperson of the…
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Elite Agent
The right foundations
Dave Eller is well known in the industry as one of the country’s best auctioneers and trainers. In this extract from his book The Real Estate Athlete, he discusses why strong foundations are essential for your career in real estate to thrive. When you have a strong foundation, you can build anything on it! This is as true in the…
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Elite Agent
Nick Renna, hockingstuart Bentleigh, Victoria
Nick Renna has grown his Bentleigh office into one of the highest performing, highest selling hockingstuart offices in Melbourne. Backed by a team of dedicated agents and support staff, he knows how to create strong team camaraderie that’s both efficient and effective. When did you start in real estate? I’ve been in real estate for 17 years, since commencing in…
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Elite Agent
The Big Deal About Big Data
According to IBM, every day we create 2.5 quintillion bytes of data — and 90 per cent of the data in the world today has been created in the last two years alone. Ian Campbell takes a look at how this will impact the Real Estate Industry. Big Data. It’s the new buzz term coming out of every business magazine…
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BEST PRACTICE
Six Degrees of Success
If you think that the only relationships that really matter are the ones that you have with your clients, you may need to re-consider. According to Troy Hazard, if you truly want to show your clients the love, then mastering the ‘Six Degrees of Unity’ is your key to building and keeping successful relationships with your clients. LAST MONTH I…
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BEST PRACTICE
Brand You
Do you know why you are selling Real estate? what inspires you to succeed? peter hutton, Real estate coach, author and personal Branding expert says that even if you are one of ‘the davids’ of real estate it is possible to defeat ‘the goliaths’. But you do need to have a clear understanding of your motivations, and the rest will…
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CASE STUDIES
Michael McCullagh, Ray White Wilston
This issue we profile Michael McCullagh, winner of the 2012 REIQ Rookie of the Year Award, and finalist in the 2012 REIA Achievement Award. How many years have you been working in Real Estate? I started in 2010, so approximately two and a half years. What are your qualifications? Real Estate Salesperson Registration Certificate, and I’m currently completing a Bachelor…
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Elite Agent
Bob Wolff – Billion Dollar Agent
At the end of 2011, Bob Wolff had achieved the milestone of selling more than 1 billion dollars in property over a career spanning nearly 37 years. His advice to all agents who would like to achieve the same thing? Look after the people, and the money will follow. Story by Samantha McLean. The Harcourts Conference is about to start…
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Elite Agent
The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate
The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…
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Elite Agent
Pin Your Interests
Pinterest is a new social media tool that is growing fast. Lisa B discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is…
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Elite Agent
Reaching the Next Generation of Property Buyers
Charles Tarbey, Chairman and Owner CEO of Century 21 Australia, discusses why todays residential real estate buyers are vastly different from those we transacted with decades ago, and why you need to adapt with the times to appeal to the younger generation. If you have been in the real estate game for as long as I have, you will be…
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Elite Agent
Stand Out Marketing
Marketing, as defined by Wikipedia“ is the process used to determine what products or services may be of interest to customers.Marketing is used to identify the customer, satisfy the customer and keep the customer”. The last sentence gives a clue as to where most real estate agents go wrong with their marketing – ‘identify, satisfy and keep the customer’. Does…
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Elite Agent
Handling the price objection
If you’ve started 2012 ‘second guessing’ what selling prospects are thinking in terms of price, marketing, fees and choice of agent at your appraisals thus far, you are in for a year of disappointment. Rik Rushton, this years MC at AREL, looks at new ways of communicating old market fundamentals. If I had one criticism of modern sales training, it…
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BEST PRACTICE
30 Fresh Ideas
If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…
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EPM
From Punch Cards to iPads
There’s no doubting the Australian real estate landscape has changed over the years. In fact, the industry today is estimated to have over 12,300 businesses spread across the country, contributing $8.9 billion annually to the domestic economy. Not so long ago it was a very different picture. Australian Bureau of Statistics data says that at the end of June 2003,…
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Elite Agent
Who is Tech Savvy Agent? Part 2
Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…
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Elite Agent
Price Carbon; Shift Houses?
This carbon–price–Kyoto–global–warming–issue just won’t go away, will it? If only it would! If only there wasn’t a real problem to deal with; but alas there is, and there’s rarely been a more difficult one. Responding to the threat of climate change is an international conundrum of the highest order. It ropes in many old issues – population growth, energy security,…
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TECH + SOCIAL
Update Your Database!
As Principals or Senior Sales Consultants, the world of real estate technology can sometimes be overwhelming. After all –your key passion as property professionals is to list and sell homes. Anything that gets in the way of your efficiency in doing these things can often fall to the wayside. However, if you want to be more efficient at marketing, your…
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Elite Agent
The Very Best Laid Plans: Inside the minds of successful project marketers
Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…
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Elite Agent
31 Points of Difference
If there’s one thing you should do this week, it’s schedule “brain storm” time for your team to list your agency’s points of difference – then apply them in all your client communication. Simon Thomas offers the ultimate list of ideas to get you started. 31 Points of Difference If there’s one thing you should do this week, it’s schedule “brain…
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Elite Agent
Effective Communication
Stepping out of your comfort zone, doing something that challenges your perceptions of who you are and what you can do, allows you to gain the courage and self-confidence to do things that allow you to develop that competitive edge. It isn’t something that will happen overnight, but self-confidence, grounded in fact, will enable you to stand apart and shine.…
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Elite Agent
Getting Back to Basics
Success in real estate sales requires understanding basic, everyday terminology. In this opinion piece Charles Tarbey , Chairman and Owner of Century 21 Australia, helps to demystify some key phrases. A while ago a friend invited me to watch a class at his martial arts studio. It struck me as interesting that for the first hour of the training session…
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Elite Agent
Start Your Agent Success Plan
Who will survive in this market? This is a great question to ask because right now a lot of principals and sales professionals are questioning how to be successful in a shifting market. Start planning your success now. Story by Michael Sheargold. Many agents will exit the business not because they can’t be successful, primarily because they don’t have a…
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Elite Agent
The Three Phase Auction Plan
How you use the time in the lead-up to auction day is critical to the outcome of the auction. Simon Thomas suggests structuring the pre-auction period with strategic activities divided into three phases. Do you need to re-shape the campaign, is the advertising hitting the target audience, are you getting genuine inspections or mainly neighbours? Address any concerns they may…
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