Esther Yong

Esther Yong

Esther Yong, co-founder of ACproperty.com.au, is a prominent opinion leader in Australia and an expert in property marketing to Chinese buyers. For more information visit acproperty.com.au
  • Elite Agent

    Three reasons why you should market locally to succeed in China

    With the growing Chinese population in Australia, sellers need not look too far in reaching out to their prospective Chinese buyers. Esther Yong explains. A common misperception for businesses is that they need to be in China to sell to Chinese consumers. This has prompted developers and agencies to invest in roadshows, exhibitions and seminars at China’s prime real estate and events, …

    Read More »
  • Elite Agent

    Communicating with Chinese Buyers – Socially!

    Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate with Chinese Buyers. Even though newspaper and offline media are here to stay, the influence of those platforms appears to be in decline. …

    Read More »
  • Elite Agent

    Feng Shui for Real Estate Agents

    With the number of Chinese investors investing in Australia over the years, some real estate agents will have been disappointed to learn that the only reason keeping them from signing the contract was the feng shui of the property. Esther Yong explains how this can be avoided. It is true that some Chinese, especially those from Hong Kong and the southern part of China, …

    Read More »
  • Elite Agent

    How to effectively market your listings to Chinese Investors

    We see weekly news reports of Chinese buyers cleaning up properties in major Australia cities. Everyone is talking about these “cashed-up” Chinese buyers acquiring apartments in bulk. But some agents and developers are asking the question, “Where can I find them? Why are they not buying from me?” Esther Yong from acproperty.com.au guides you through the mind of the chinese buyer and how to attract more attention to your listings. …

    Read More »