Esther Yong

Esther Yong, co-founder of ACproperty.com.au, is a prominent opinion leader in Australia and an expert in property marketing to Chinese buyers. For more information visit acproperty.com.au
  • Elite Agent

    Communicating with Chinese Buyers – Socially!

    Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate with Chinese Buyers. Even though newspaper and offline media are here to stay, the influence…

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  • Elite Agent

    Feng Shui for Real Estate Agents

    With the number of Chinese investors investing in Australia over the years, some real estate agents will have been disappointed to learn that the only reason keeping them from signing the contract was the feng shui of the property. Esther Yong explains how this can be avoided. It is true that some Chinese, especially those from Hong Kong and the…

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  • Elite Agent

    How to effectively market your listings to Chinese Investors

    We see weekly news reports of Chinese buyers cleaning up properties in major Australia cities. Everyone is talking about these “cashed-up” Chinese buyers acquiring apartments in bulk. But some agents and developers are asking the question, “Where can I find them? Why are they not buying from me?” Esther Yong from acproperty.com.au guides you through the mind of the chinese…

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