Esther Yong
Esther Yong is the founder of ACproperty.com.au, an Australian Chinese property portal that has connected Australian real estate agents with Chinese buyers for more than 15 years. Now splitting her time between Australia and Europe, she has expanded that reach to help agents tap into the broader international market through ACproperty’s global distribution network and international marketing partnerships. She regularly shares insights on cross-border buyer trends and international property marketing.
International buyer coverage is now part of a complete campaign
As domestic buyer demand tightens, agents are widening their reach to international capital – and building it into listing presentations from the start
Why the ‘Chinese buyer hotspot’ map needs to be redrawn
Esther Yong explains how Chinese buyer demand in Australia has shifted beyond traditional suburbs into lifestyle-driven and regional…
Feng Shui for Real Estate Agents
