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Elite Agent
2017 Budget preview – What’s in it for housing: Andrew Cocks
Scott Morrison’s 2017-18 Federal Budget would have to be one of the most anticipated in recent memory. Speculation about its content has generated enormous media coverage, as well as a lot of angst in response to the leaks and red herrings on the subject of housing affordability. It’s all the more remarkable given that the Commonwealth Government has limited means…
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Transform 2017 Coach
Transform 2017 Week 9B Trish Varker-Miles: Grow Your Real Estate Business By Using Smart PR
Coach: Trish Varker-Miles Key Points PR involves spreading information between an organisation or an individual to the wider public; managing your reputation and brand awareness Target your audiences with relevant content at relevant times; keep across interests and observe digital influencers for ideas Video Notes/Transcript Thanks for having me today. I’m really looking forward to speaking to you about PR and how…
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Transform
Transform 2017 Week 9A Colin Anstie: Grow Your Real Estate Business Using Social Media
Coach: Colin Anstie Key Points 3 key elements to keep up-to-date on your Facebook Page: cover photo, profile picture and the ‘About Me’ section Focusing on the humans behind the brand in your content creation Using Facebook Live for open homes and auctions; Facebook Marketplace for prospecting to independent sellers. Video Notes/Transcript Today is really just brutally and bluntly showing you…
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Elite Agent
Shiny Slums: Three light bulb moments from the RBA Decision
The first Tuesday of every month marks the day when the board of The Reserve Bank of Australia sits down with its coffee and Tim Tams to decide what to do with the official cash rate. It is the RBA’s job to regulate and issue monetary policy to “contribute to the stability of the currency, full employment, and the economic…
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Real Estate News
Rentvesting – a triple play opportunity for the entire agency
Is it possible to turn a buyer into a landlord and then a tenant in the same transaction, and help them save a dollar in the process? BMT Tax Depreciation believes that many new investors pursuing a strategy of ‘rentvesting’ may be leaving thousands of dollars of legitimate tax savings on the table by not using tax depreciation. Working with…
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Elite Agent
Calling Australia Home
WHAT IS IT REALLY LIKE to start your life over in a new country with a new career? Two agents, Namir Mikha of Belle Property Newtown and Jessica Chea of First National Real Estate Waverley City, immigrated to Australia each for very different reasons. Here they tell June Ramli how they’ve made a successful home for themselves in Australia and…
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Transform
Transform 2017 Week 8 Tom Panos: How to Get the Appraisal and Win the Listing
Here are the highlights from our Super Six session with Tom Panos Coach: Tom Panos Key Points You don’t prospect to get a listing, you prospect to get contacts Frequency builds trust The listing is usually won before the listing presentation. Quote “Mr and Mrs Vendor, there’s only two reasons your property hasn’t sold: it’s either the price is too high…
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Brand Editorial
The Need for Speed: Eddie Cetin
There’s one resource an agent can never have enough of, and that’s time. Listings can be won or lost based on an agent’s speed – usually interpreted by their clients as competence and enthusiasm. In my last article, I addressed the fundamental power habits every agent needs to develop a valuable database. Once you’ve got those success routines down pat,…
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Elite Agent
Chris Hanley “Good Works”
CHRIS HANLEY IS THE DIRECTOR of First National Byron Bay, recent Order of Australia recipient and Byron Shire’s Citizen of the Year. To the real estate industry, though, he is a humble and generous leader and mentor to the mentors. Sarah Bell caught up with Chris in his hometown of Byron Bay to reflect on his life as leader of…
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EPM
How to Decide What You Want In Life
The reason most people don’t accomplish much or have much in their lives is because they haven’t decided what they want. Top body language experts Allan and Barbara Pease outline a proven way to do just with an extract from their new book, The Answer. Most people struggle with questions such as ‘How do you define success?’; ‘Who do I want to…
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Elite Agent
Time, Trust and Transparency
NIGEL DALTON IS PART thought leader, historian, geek, and agile promoter. Heading up the REA Labs in his new role as Chief Inventor he is at the forefront of technological change in the real estate industry. Samantha McLean sat down with Nigel to talk about the chemicals that bubble away in the lab and how they may be indicators of…
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Elite Agent
The Art of Retargeting Online
RETARGETING, SOMETIMES CALLED remarketing, in simple terms, helps you reach people who have previously visited your website by showing them your ads on other well known sites on the internet. Adwerx, newly launched in Australia, makes this process both simple and cost-effective for real estate agents. Samantha McLean sat down with Adwerx CEO Jed Carlson to unpack this exciting new…
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Elite Agent
Who is the agent of the future?
With the threat of online portals, ever-lowering fee structures and the potential that in 10-plus years up to 80 per cent of agents possibly won’t have a job, it is critical now that the agent of the future understands the key areas to focus on for greater success. Who do you really need to be? The new age of real…
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Transform
Transform 2017 Week 5A Nigel Dalton: Best Practice Property Marketing; Time, Trust and Transparency
Here are the highlights from our Super Six session with REA Group’s Chief Inventor, Nigel Dalton. Coach: Nigel Dalton Key Points The three success factors: Time, Trust and Transparency Two things you MUST include in your listing: a floor-plan and a video Quote “The future is already here. It’s just really unevenly distributed.” Video Notes/Transcript So in the REA Labs,…
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Transform
Transform 2017 Week 4B Gavin Rubinstein: Mastering the Listing Presentation
Here are the highlights from our Super Six session with Ray White’s #1 Agent in NSW, Gavin Rubinstein. Coach: Gavin Rubinstein Key Points Have belief in the value you are bringing to your prospective vendor. Be the ‘specialist’ who understands the vendor’s situation before diagnosis (1st meeting: questions, 2nd meeting: proposals) Quote “Motivation is the key ingredient to creating a sale…
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Transform
Transform 2017 Week 4A Tanja M Jones: How to Build Trust and Land More Listings
Here are the highlights from our Super Six session with leadership, mindset and peak performance coach, Tanja M Jones. Coach: Tanja M Jones Key Points Tanja gives one question to ask that will your clients talking about themselves, helping you build immediate rapport Don’t call them listing presentations. Call them ‘listing consultations’. Don’t present to me, consult with me. A 3-step…
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EPM
Communication Changes Your Destination
Did you know that it can take as little as seven seconds for someone to make a judgement about you based on influences and experiences in their lives to date? Warren Tate explains why you need to be conscious of the impression you are leaving. The moment a stranger sees you, his or her brain is making millions of assumptions and…
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EPM
Four Ways Technology Is Changing the Business of Real Estate
REAL ESTATE AGENCIES across the country are developing new techniques to streamline services and keep up with emerging trends. Technology has come a long way from the first set of bulky computers in your local real estate office. With advancements in technology occurring rapidly, real estate agencies across the country are developing new techniques to streamline services and keep up…
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EPM
You Thought You Were a Property Manager, Didn’t You?
THREE YEARS AGO, you were employed by your agency to run a portfolio of 150 properties and had the title ‘Property Manager’ on your business card. As times have changed, many agencies have resorted to outsourcing their administration tasks. Lauren Kropp examines the effect has this had on the traditional PM role. A few years ago, every lettings agency employed…
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Ask the Coach
Ask The Coach: Tips to Improve Your Listing Presentation
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Q. I’ve recently missed a few listings – any tips to improve my listing presentation? Mele Gong, Professionals Kogarah I read about a year ago some interesting stats from Google in the United…
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Elite Agent
Whose Job Is It, Anyway?
For busy agents and principals, time is of the essence. How do you ensure the myriad of vital tasks are completed, and where does your responsibility begin and end? In real estate, one of the great questions every agent should ask themselves is quite simple. The question is: who? To my way of thinking, our industry is divided up into…
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Elite Agent
Why You Need To Have a Content Marketing Plan
When used to its maximum potential, content marketing can mean big benefits and more vendor inquiries for your real estate business. Melanie Hoole explains. Compared with many other industries, such as motoring, travel and insurance, real estate is still lagging behind when it comes to content marketing. A softer approach than direct selling, content marketing is about sharing useful, compelling…
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Elite Agent
The High Cost of Pointless Conversations
HAVING WORKED WITH LEADERS and teams for 27 years, Tanja M Jones has observed how many of them spend too much time talking about ‘stuff’, situations or people outside of their control, with not enough time speaking for possibility, excellence, innovation and change. Here are some good reasons why leaders should think first before they speak, and how the things…
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Elite Agent
How to shape a great real estate brand in 2017
Leading real estate agencies need to think outside the square and apply modern approaches to their brand identities through new techniques in digital design, visual imagery and tone of voice. Mark Cairns from CAMPAIGNxpress shares what he and other industry brand marketers have identified as important considerations in 2017. There’s no doubt that a strong, modern brand is imperative to…
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Elite Agent
The Culture Club
The most important element to an agency’s long-term growth and success is the culture that exists within the business. Vendors and landlords have a sense for it. They may have difficulty describing it, but it is often the deciding factor when it comes to winning a close-fought listing presentation. Every great office has a great culture, which over time becomes…
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Real Estate News
Connect Overseas Buyers with Video
According to CoreLogic and the Australian Property Council, in 2016 more than 23 per cent of Australian properties were sold to foreign buyers. That’s a $61 billion market you should be part of! Your ability to use video to market to foreign buyers more effectively can be a big selling point in your next listing presentation – particularly if your…
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Real Estate News
Leading Dutch property portal uses big data to design houses that buyers want
Funda, Netherlands largest property website with over one million visits a day has started using big data to develop homes that buyers want. The portal which attracts more than 4.3 million unique visitors a month says the Dutch dreamed of living in castles, and many wished they could afford a detached house, but end up settling for a terrace homes…
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Brand Editorial
Digital and Big Data – What Do They Really Mean?
THERE ARE TWO BROAD CONCEPTS which we need to understand to follow what’s occurring in real estate and other industries right now. Samantha McLean of Elite Agent Magazine starts by defining the terms and explaining their significance. ‘DIGITAL’: HOW WE CAN ENGAGE WITH CUSTOMERS ‘Digital’ means different things to different people. For some it’s purely about technology; for others it…
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Elite Agent
4 Database Habits to Drive Listings
In a shrinking market that’s fuelled and challenged by technology, it can be easy to get distracted. But, if you want to get to the next level this year, says Eddie Cetin, go back to basics and adopt these four key success habits. In a market where fewer, more effective real estate operators are doing more, it’s critical to go…
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EPM
7 Ways to Raise the Bar In 2017
WHEN IT COMES TO AIMING high in your property management business, dare to be different and think big. Here are seven ways you can raise the bar this year. 1 DARE TO BE UNTRADITIONAL Raising the bar in 2017 starts with daring to be ‘untraditional’. As you know, clients engage property management agencies to gain better returns and increased capital…
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Brand Editorial
Creating Value in the Knowledge Economy
Matt Kuperholz is no stranger to all types of data. As PwC’s Chief Data Scientist, he was recently honoured by Malcolm Turnbull and the Australian Chief Scientist as one of 100 knowledge workers shaping the new economy. Matt was formally trained in actuarial science and computer science, and has since honed and expanded his technical skills in these fields with…
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Elite Agent
Highway to Success: Taney Jain
Taney Jain never expected a career in real estate and thought he would end up driving trucks for a living. But a series of events steered him along a road that has proved highly successful for him, having just won the Tom Panos ‘My Prospector’ calling challenge, making 2,200 calls in a single month. Taney Jain almost didn’t make it…
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Elite Agent
9 Most Common Cold Call Objections (And How to Tackle Them)
Many agents don’t like cold calling because it always seems to come with objections and rejections. But every good salesperson knows that a few objections is completely normal. Here are a few ideas for you to be able to get past some of the common hurdles and move your relationships forward. 1. YOUR FEES ARE TOO HIGH; I’M GOING TO…
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EPM
Tune Up Your Engine Room For 2017
When was the last time you gave your property management department a compete service checkup? Is it in the best shape to help you achieve your goals for 2017? Heidi Walkinshaw of Real+ takes a look at some of the key areas that might be in need of a tune up. When we set out our goals at the beginning…
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Elite Agent
National agency Oliver Hume recruiting university graduates
While education levels in the industry have been a concern for some time now, Hamish Barton is among an increasing number property agents who are university educated. After graduating from high school and working for several property businesses in Qld, Brisbane-based Barton says he knew from an early age real estate would be his calling. Barton’s education, along with his…
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