The missing millions: Why agents are being forced to rethink how they win listings
LJ Hooker's marketing chief Stephan Gervois says years of strong sales have left some agents disconnected from as much as 95 per cent of their databases, with a tougher market exposing the cost of neglected relationships and a growing divide between what vendors want and how agents sell themselves.
Ed Sheeran song recreation and retargeting campaign secure coastal sale
A creative marketing campaign featuring an Ed Sheeran song recreation generated international reach and brought a local buyer back to a Moonee Beach property she'd first seen at the opening…
Local family’s 18-month search ends with lifestyle property in Myall Park
Pre-market inspections helped Jordan Bavaresco establish pricing for a Myall Park acreage property with few comparable sales, before…
Ray White recruits James Leith and Tamara Lawless for new team
The pair will lead a brand-new team anchoring Ray White Upper North Shore & Northern Beaches' 11th office,…
Quarter of Australian households delay bills to cover housing costs
Almost one in four Australians are sacrificing other household payments to keep up with housing costs, highlighting financial…
Rental boom shifts back to capital cities as regional growth loses momentum
Capital city rents are rising more than twice as fast as those in regional Australia, as new data reveals a widening divide in rental growth despite improving availability.
$49,500 warning as NSW tightens rental rules for agents
New laws will overhaul rental applications, restrict the personal information agents can collect and introduce penalties of up to $49,500 for privacy breaches and $22,000 for undisclosed altered property images.
Why one agency runs rentals like a sales open home
OBrien Carrum Downs and Langwarrin built a 352-property rent roll from zero by treating tenants like buyers and pushing pricing hard from day one.
Is the selling principal model holding your agency back?
Being the best salesperson in the business may help an agency hit this month's target, but sales strategist Oliver Tuffney argues it can become a…
What 2026’s BDM Summit Taught Us About Rent Roll Growth
A sold-out room, six very different speakers and one shared focus: rent roll growth. The 2026 BDM Summit looked beyond simply generating more leads to…
Dom Thurbon’s challenge to turn conference ideas into action
$3bn future beckons as one of Sydney’s biggest landholdings hits the market
A 737-hectare cattle property held for three decades has been put up for sale in Sydney's North West Growth Area, with part of the historic…
We’ve been fixing the wrong things in property management
New Kolmeo research surveying 411 Australian property management professionals reveals portfolio size, agency type and software choice have little bearing…
Will AI finally kill cold calling?
A call between two AI assistants raises a better prospecting question: who would actually welcome…
Real estate needs to look beyond the agent brand: BresicWhitney
The industry’s focus on individual agent profiles risks overshadowing what customers increasingly value, with BresicWhitney…
The need to reframe existing conversations
When market noise creates hesitation and inaction, a different way of framing the conversation can…
The silent commission killer: why agents lose 60 days every year
Pancho Mehrotra unpacks the psychology of prospecting avoidance and how to rewire your habits for…
Shorts
REA’s CTO explains why faster AI needs better workflows
REA Group CTO Steve Maidment explains why AI-driven productivity gains only matter if they flow…
Cameron McIntyre says trust remains the agent’s AI advantage
REA Group CEO Cameron McIntyre says AI can streamline listing prep, lead quality and search,…
Agent ideas put everyday problems at heart of Hackdays
For commercial agent Grant Turner, the prospect of winning an industrial listing came with a…
Your social audience is an extension of your CRM
Real estate networks are sitting on an underutilised opportunity: using AI and automation to scale…
Buyers are asking AI before they ask you
Research shows 38% of Gen Z and 34% of Millennials now use AI platforms as…
That’s so 2025 (and what to ask AI for instead)
The chatbot era is dead (and your AI is ready for a real job)
Why good people stay – Andrew McCann on culture and the panic hire
When no one’s watching – Stavros Ambatzidis on giving back to your community
What buyers and vendors actually want from property marketing
The professor problem – Fiona Blayney on who is actually teaching your people
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