Skip to content
The Real Estate Industry's Home Page
Stephan LJHooker
Features

The missing millions: Why agents are being forced to rethink how they win listings

LJ Hooker's marketing chief Stephan Gervois says years of strong sales have left some agents disconnected from as much as 95 per cent of their databases, with a tougher market exposing the cost of neglected relationships and a growing divide between what vendors want and how agents sell themselves.

Ed Sheeran song recreation and retargeting campaign secure coastal sale
Agent Stories

Ed Sheeran song recreation and retargeting campaign secure coastal sale

A creative marketing campaign featuring an Ed Sheeran song recreation generated international reach and brought a local buyer back to a Moonee Beach property she'd first seen at the opening…

Local family's 18-month search ends with lifestyle property in Myall Park
Agent Stories

Local family’s 18-month search ends with lifestyle property in Myall Park

Pre-market inspections helped Jordan Bavaresco establish pricing for a Myall Park acreage property with few comparable sales, before…

Ray White recruits James Leith and Tamara Lawless for new team
Franchise News

Ray White recruits James Leith and Tamara Lawless for new team

The pair will lead a brand-new team anchoring Ray White Upper North Shore & Northern Beaches' 11th office,…

Quarter of Australian households delay bills to cover housing costs
Industry News

Quarter of Australian households delay bills to cover housing costs

Almost one in four Australians are sacrificing other household payments to keep up with housing costs, highlighting financial…

Capital city rental growth shifts as regions slow
Property Management

Rental boom shifts back to capital cities as regional growth loses momentum

Capital city rents are rising more than twice as fast as those in regional Australia, as new data reveals a widening divide in rental growth despite improving availability.

Industry News

$49,500 warning as NSW tightens rental rules for agents

New laws will overhaul rental applications, restrict the personal information agents can collect and introduce penalties of up to $49,500 for privacy breaches and $22,000 for undisclosed altered property images.

Features

Why one agency runs rentals like a sales open home

OBrien Carrum Downs and Langwarrin built a 352-property rent roll from zero by treating tenants like buyers and pushing pricing hard from day one.

Opinion

Is the selling principal model holding your agency back?

Being the best salesperson in the business may help an agency hit this month's target, but sales strategist Oliver Tuffney argues it can become a…

Elite Agent TV

Why good people stay – Andrew McCann on culture and the panic hire

Features

Why repositioning stock beats waiting out the market

Leadership

When no one’s watching – Stavros Ambatzidis on giving back to your community

Real Estate Agent Events

What 2026’s BDM Summit Taught Us About Rent Roll Growth

A sold-out room, six very different speakers and one shared focus: rent roll growth. The 2026 BDM Summit looked beyond simply generating more leads to…

Real Estate Agent Events

Dom Thurbon’s challenge to turn conference ideas into action

News

Quinn Darragh’s three questions for moving through setbacks

News

Bradley Fraser keeps the relationship going after handover

Avi Khan. Image: Supplied

We’ve been fixing the wrong things in property management

New Kolmeo research surveying 411 Australian property management professionals reveals portfolio size, agency type and software choice have little bearing…

Contributor

Will AI finally kill cold calling?

A call between two AI assistants raises a better prospecting question: who would actually welcome…

Managing Editor

Real estate needs to look beyond the agent brand: BresicWhitney

The industry’s focus on individual agent profiles risks overshadowing what customers increasingly value, with BresicWhitney…

Digital Editor

The need to reframe existing conversations

When market noise creates hesitation and inaction, a different way of framing the conversation can…

Contributor

The silent commission killer: why agents lose 60 days every year

Pancho Mehrotra unpacks the psychology of prospecting avoidance and how to rewire your habits for…

Contributor

Shorts

AI & Technology
REA Group CTO Steve Maidment speaking at REA Hackdays 2026

REA’s CTO explains why faster AI needs better workflows

REA Group CTO Steve Maidment explains why AI-driven productivity gains only matter if they flow…

Cameron McIntyre says trust remains the agent’s AI advantage

REA Group CEO Cameron McIntyre says AI can streamline listing prep, lead quality and search,…

The IM360 team presenting Ray White Commercial CSR’s customer project at REA Hackdays 2026

Agent ideas put everyday problems at heart of Hackdays

For commercial agent Grant Turner, the prospect of winning an industrial listing came with a…

Your social audience is an extension of your CRM

Real estate networks are sitting on an underutilised opportunity: using AI and automation to scale…

Younger buyers embrace AI for market research, but human advisors retain final trust. Image: Lois

Buyers are asking AI before they ask you

Research shows 38% of Gen Z and 34% of Millennials now use AI platforms as…