Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
The Leadership Diaries: John Foong on how to be a hands-off leader, finding great people and work-life balance in a C-suite role
After 12 months in his new role as Chief Revenue Officer at Domain, Jong Foong shares his insights on what it takes to be an effective leader, how to manage your time and how to put your attention in the right places.
Behind the news: Matt Lahood and Samantha McLean on how to sell a property in a cooling market, dealing with tentative vendors and the data that’s starting to turn the corner
While the news headlines offer a window into the world of real estate, often there’s far more going…
The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability
Real estate continues to evolve and with technology changing every year, Andrew Coronis explains why leaders and principals…
50 years in real estate: Philip Webb on real estate over the decades, building a rent roll and his legacy
Legendary Doncaster agent Philip Webb had a 50-year career in real estate and talks about how he was…
The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up
Despite many challenges, Ben Faulks has had a big impact on the real estate industry in Canberra, having…
Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Reality TV star and luxury listing icon Jason Oppenheim recently took a whirlwind tour of Sydney and took…
Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
After building successful and award-winning careers within Agents'Agency, Joel Hood and Jarrod Carman sit down to talk about…
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
Elite Agent Managing Editor Samantha McLean and Publisher Mark Edwards kick off the new year with some big…
Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve…
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
Elite Agent Managing Editor Samantha McLean and Courageous Conversations host Leanne Pilkington, reflect on the year that was,…
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
While the news headlines offer a window into the world of real estate, often there’s far more going…
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
After playing key roles in some of the nation's top property management divisions and growing businesses from scratch,…
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to…
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up…
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says…
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to…
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the…
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
While the news headlines offer a window into the world of real estate, often there’s far more going…
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
When Simon Cohen launched Cohen Handler, few people knew what a buyer’s agent was. Over a decade later,…
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
Ever had a landlord tell you they don’t need insurance? It could prove a costly mistake, as EBM…
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
The market might be changing, but according to Avi Khan of Ray White AKG it’s not something to…
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
They might be two of the industry’s brightest minds, but Digital Live’s Steve Carroll and Matt Lahood say…
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold…
Elite Retreat 2022: It’s a wrap
From July 31 - August 3, 2022 150 agents, leaders, coaches and speakers gathered at Sanctuary Cove, QLD…
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
No property manager wants to see a tenancy fail, and it’s never easy to knock back the application…
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
Just like Netflix and Spotify, the real estate search has the potential to be a guided user experience,…
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same…
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
Qualified leads are the bedrock of a marketing funnel, and creating a lead magnet is usually the first…
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Managing multiple offers via different channels is no easy feat for an agent. It’s also confusing for the…
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
When it comes to adapting to challenging environments, it can pay to take some inspiration from a constant…
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
Recruiting in real estate can be a tough gig, and right now the employment market is particularly tight.…
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or…
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Amidst the success of Luxe Listings and three years after opening his own office, TRG’s Gavin Rubinstein has…
Effortless conversion: Here’s how – through marketing that’s useful to your customer
When international speaker, author and businessman Marcus Sheridan’s swimming pool company was pushed to the brink of bankruptcy,…