Behind the news: Matt Lahood and Samantha McLean on how to sell a property in a cooling market, dealing with tentative vendors and the data that’s starting to turn the corner

While the news headlines offer a window into the world of real estate, often there’s far more going on behind the scenes. Elite Agent Managing Editor Samantha McLean and The Agency’s Matt Lahood delve behind the headlines to look at the deeper trends emerging, how they’re impacting you, and what you should be doing to navigate those shifts.

The property market has kicked into gear at a much slower pace in 2023 than in recent years, but things aren’t as bad as they appear on the surface.

In this episode, podcast regular Matt Lahood sits down with Elite Agent Managing Editor Samantha McLean for a look at how 2023 has started and the important things the media isn’t talking about that suggest the market is holding up well.

They also discuss how rising interest rates are impacting buyers and sellers, what to do if you’re talking to a “nervous vendor” who is sitting on the fence when it comes to listing their property, and the best way to run a marketing campaign at the moment.

Matt also highlights the importance of styling and staging in the current market and why sales agents need to build relationships with buyers’ agents.

“You’ve got to be open to new ideas all the time. The market changes so rapidly so if you’re not growing, you’re dying, unfortunately.” – Matt Lahood.

Samantha and Matt also discuss:

1:59 – How The Agency planned for a cooling market in 2023 and what you need to do now to get on track for the year
5:53 – How rising interest rates are impacting different markets across the country and the potential impact of the approaching fixed-rate mortgage cliff
13:22 – What’s behind market ‘trial campaigns’ and how that fits with a regular marketing campaign
18:50 – Talking to vendors who are “on the fence” and the best way to launch a new listing in a slower market
20:37 – The benefits of staging and why the curbside appeal is more important than ever
27:00 – How stamp duty might impact the outcome of the NSW election
33:00 – Awards season – how big an impact can it have on an agent’s career?


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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.