Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up

Barry Plant sales manager and auctioneer Alice Geddes didn’t start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful sales career back in Australia?

It all comes down to transferrable skills, a little tenacity, and above all the ability to be organised and consistent, she explains. Those last two traits have been the cornerstones of her career. In this podcast, Alice shares her tips on creating consistency, along with the lessons she learnt at Foxtons, why she became an auctioneer, and how she and her team found stability after a tough couple of years for the apartment market in Melbourne.

Alice Geddes is a sales manager and auctioneer at Barry Plant Yarra’s Edge. Her career has spanned eight years and two continents, including working for Foxtons in the UK.

Some key highlights of this episode hosted by Elite Agent’s Samantha McLean

  • 2.01 – How Alice came to be in real estate
  • 4.39 – Alice’s pivot from hospitality to real estate and the move to London
  • 6.26 – Working at Foxtons in leasing and what Alice learned
  • 8.44 – Advice for starting out in real estate
  • 11.47 – What the team looks now and growth since the lockdowns of 2020-21
  • 15.55 – Alice’s tips for maintaining consistency and energy
  • 17.47 – Prospecting tips for when listings are slow
  • 19.39 – Why become an auctioneer?
  • 20.52 – Tips for overcoming the inevitable hurdles when it comes to real estate

Links mentioned:

To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit eliteagent.com/subscribe

Connect with Alice:

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.