Prospecting and Listing

  • A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is it’s getting shorter. Since the…

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  • A proposal is one of your first opportunities to make a lasting impression on your client. A proposal that is bespoke to your brand and designed so your clients can interact with it has the potential to win listings. The best agents produce not only offline printed proposals, but online proposals that are mobile and desktop friendly too. Traditionally, agents…

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  • Samantha McLean talks to realestate.com.au’s Rachel Morley, General Manager for Leads, and Gina McCartney, Executive Manager of Marketing & Events, about what’s in the pipeline to help agents connect more meaningfully with both buyers and sellers on the platform, and how to get the most out of these new products. If you’re a real estate professional, looking for more qualified…

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  • As real estate agents, we all know that errors can be costly. Small mistakes can cause us to lose clients, listings, commissions and even the reputation we’ve worked so hard to build. The problem is that many of us only identify our mistakes long after the damage has been done. But it doesn’t have to be that way, as Adam…

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  • With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with what the competition is doing.…

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  • I was once a newbie in real estate, like we all were. I’ve been through stages where I was on fire, listing and selling week after week, month after month, and stages where I struggled to create opportunities for myself, win business and makes sales; call it the real estate salesperson roller coaster. In my first six to 12 months…

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  • You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs to come next to make…

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  • Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and therefore the money they pay…

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  • After attending a training session conducted by Belle on ‘defending your fee’, Norman decided to go up against a local competitor who holds 23 per cent market share and offers 1 per cent commission rates (excluding GST). “We are above other agencies in terms of our premium branding and we felt our commission should reflect that,” Norman said. “When the commission…

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  • Your greatest asset is your ability to learn. There can never be a day that you’re not learning something new; if that day comes it may be the beginning of the end. You need to have a lifetime of hunger, to push yourself beyond what you think you’re capable of, to allow failure and keep going. It’s not rocket science;…

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  • “‘HI. HOW’S THE SALE OF your place going?’ One of three things will happen when you say this. People are going to say to you, ‘We’ve already sold.’ Some people will say to you, ‘We don’t have a property to sell.’ Some people will say to you, ‘It’s not on the market yet.’ Bingo.” This is one of the classic…

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  • How many times have you spoken to someone for the first time, whether it was in person or on the phone, and that person has committed to you to sell their property there and then? Probably not many, if ever, right? Real estate coach Josh Pyatt explains the key differences between prospecting and nurturing customers. I see a lot of…

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