TECH + SOCIAL
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Connected Agent: What Does It Mean?
In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to…
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Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
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How to Choose the Right CRM
In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas…
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Instagram 101 Guide: Tips And Strategies for Real Estate Agents
Did you know that Instagram is one of the fastest growing social media platforms in the world? In the last six to 12 months, it had a considerable increase in the number of followers and likes. Instagram is proactively working with various brands and businesses and has implemented an Instagram Handbook for Brands. There has also been a tremendous shift…
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The Next Big Things in Real Estate Tech
The secret to understanding the next big thing that will change your business is to look at what is happening on the fringes of technology. Kylie Davis takes a look at four pieces of fringe tech that are starting to have an impact on real estate right now. 1. Push technology Instead of expecting a customer to constantly go to…
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Say hello to ‘Allo’
Google recently released two new communication apps onto the crowded messaging market and so far there has been a lot of hype about them. Google Allo is a messaging app that incorporates artificial intelligence and some of the features from its competitors (eg iMessage), while Google Duo is a straightforward video chat app. The apps include a number of impressive…
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3D technology use on the increase as Matterport surpasses 70 million visits to Spaces
Immersive media technology company Matterport today announced a series of milestones that reflect the company’s tremendous growth since the 2014 launch of its end-to-end immersive media platform. Matterport Spaces are complete digital representations of a real-world environments, and have seen increased usage across industries such as residential and commercial real estate, leasing, construction, and more. Users worldwide are creating around…
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Turn Your Blog Into Your Brand
In the latest episode of SamSpeaks!, Sam Di Bianchi had a chat with Santa Barbara/Montecito agent Dusty Baker. See how Dusty built upon his audience with the power of social media and blogging and provide some brilliant tips on how fellow agents can use the same tools – remember, they require consistency.
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Is the Social World Getting Closer To the Listings World?
With the threat of disruptive technology at the forefront of everyone’s mind, we caught up with Stuart Leo, founder of Blirt, a customer experience specialist. Stuart was a keynote speaker at the recent Property Portal Watch conference in Bangkok, and as a marketing and automation expert, we asked Stuart to give us his thoughts about recent innovations and what may…
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Real Estate Agents Go Pokémon
As the ‘Pokémon phenomenon’ continues to gather pace and speed, some innovative real estate agents including Independent Brad Bell in Brisbane and Ben Nguyen from Barry Plant Keysborough in Victoria, have joined the cause to catch ’em all. Shantelle Isaaks reports. Pokémon Go, the hottest new app that has now surpassed Twitter’s average number of daily users, has taken Australia…
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Big Data: How to Harness It for Prospecting
DETAILED, REAL-TIME data collection can now provide agents with more focused tools to win listings and create long-lasting relationships with clients – a radical change in how they do their jobs. Kylie Davis from CoreLogic investigates. LET’S USE AN example: you’ve recently sold a four-bedroom, two-bathroom home for a record price. You’d like to use this information to win the…
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The Power Of Technology
AS CHIEF PRODUCT OFFICER at Domain Group, Damon Pezaro oversees technology at Fairfax Media’s property platform. He tells Elite Agent where real estate tech is headed and how agents can best harness the latest developments. Story by Anthony O’Brien HAVING STARTED his digital career in 1999, Damon Pezaro has spread his time across a number of start-ups and larger corporates in…
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Real estate trends according to Mary Meeker
If there is a crystal ball for seeing the future of technology and trends, it would be Mary Meeker’s annual internet report. Kylie Davis delved in and picked up some predictions on the direction the real estate industry (and its customers) might head. Each year, Mary Meeker of KPCB produces her annual internet report, which examines the major economic, social,…
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Could you be hired to sell a house on LinkedIn?
Here’s a quick tip something I read this week which has the potential to be a complete game changer in real estate lead generation. And its to do with something Linkedin have been quietly piloting over in the US. You might be familiar with some outsourcing websites like Fiverr and Freelancer, where you can hire someone to write you a…
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Technology Builds the Agent of Today
“THERE’S SOMETHING REALLY special going on here; there’s nothing really like it. Our agency culture is what I’m most proud of.” Meet Ash Marton, a veritable ball of energy and enthusiasm. And he’s got much to be proud of, what with a growing independent agency, Ash Marton Realty, and a freshly-launched industry-leading website to boot. Interview by Iolanthe Gabrie. STARTING…
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Is Your Database Fit or Fat?
For years we have heard from coaches, top performers and advisors that a clean database is the key to performing consistently in any market. Match this with systems and a methodical attitude and you certainly have a formula for success. IN THE FUTURE, your data will be even more important than it already is. But if you were to ask…
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SNAP! Why Chat Apps May Be the Next Big Thing in Real Estate
CHAT APPS CONNECTED to artificial intelligence-powered services are getting a whole lot of time and investment from big companies like Google, Facebook, Snapchat and Apple. Closer to home, Domain Group have been thinking along similar lines. Marina Mitchell spoke to Lyndon Maher, Director of Product Management at Domain Group, to find out more. THE NUMBER of chat and personal assistant-type…
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Real Estate Industry Social Media Report Card
SOCIAL MEDIA PRESENTS AGENTS WITH great opportunities to build relationships and generate leads. Ultimately, being successful with social media in terms of engagement is about providing consistent, high-quality content that your audience responds to. How do you rate, and what can you do to improve? HOW WELL DOES YOUR BRAND RANK FOR SOCIAL MEDIA ENGAGEMENT? BrandData is a digital media…
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When Technology Delivers a Stronger Human Connection
KYLIE DAVIS REVIEWS THE LATEST in technology from the recent Inman Conference that can help you enhance your personal relationships. DESPITE BEING a forward- thinking technology convention, one of the key takeaways from the recent Inman Connect 15 conference was the return of genuine human relationships in real estate. Machines and high-end tech can help…
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Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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The potential of drone technology
KARIN BARSCHOW FROM Top Snap takes a look at the potential of drone technology after her ‘geek week’ at the Connect Show in Melbourne earlier this year. UAV, UAS, RPA, RPAS, UACS, drones – confused? So was I! Let’s just call them all drones for the sake of simplicity, although the Civil Aviation Safety Authority’s (CASA) preferred term is RPA…
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New Financial Year, New Technology
Updating technology can improve productivity and provide new opportunities for your business. Alister Maple-Brown from Rockend explains. The phrase ‘End of Financial Year’ often brings a combination of dread, stress and fear to the minds of many business owners. Another year has rolled by and we are already in the midst of the new financial year. Was your tax time…
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Property marketing: an Augmented Future?
JAMES DEARSLEY IS AN Independent Technology Consultant for the real estate industry in the UK. In this article, he discusses the potential of augmented reality technology for property companies around the world. AUGMENTED REALITY, or the superimposing of digital imagery on your real world view, is not necessarily a new concept. In fact, rather strangely, it was first referenced by…
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Six Steps To Jump-Start Your Online Marketing Results
Why is it that some business owners pour thousands of dollars into their online marketing efforts to see little or no return on their investment, while others seem to do exactly the same thing yet reap tremendous rewards? SEPARATING THE men from the boys is a pre-determined success formula. Smart business owners have a plan. Follow the Six Steps to…
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Why No One Likes a Keyboard Warrior
Lisa B looks at the problem of malicious comments posted on social media and why you should never be drawn in. YOU MAY not be familiar with the expression, but you’ve almost certainly noticed strange, weird, and sometimes vicious and cruel comments in forums and on social media. Maybe you’ve been a victim yourself. So what exactly is a keyboard…
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When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
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How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
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Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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How to Grow Your Real Estate Business by Building a Solid Email Marketing List
Ray Wood, CEO of real estate marketing group Bestagents, shares how Aaron Shiner built his list of 2,500 contacts and how you can too. EVEN THOUGH the open rates are not as good as they were, email is still an awesome and very cost-effective way to connect with future buyers and sellers. The trick is to keep building and keep…
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Contract Efficiency with Docusign
We have an exclusive Q & A with Lee Ward of RP Data, talking about how Docusign can work for Real Estate Agents to bring buyers and sellers together much faster and more efficiently. At $20 per month per user it’s a steal.
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Does The Industry Need More Portals?
We don’t need any more marketing portals, says Lisa B. We just need to start thinking more carefully about how we use those that currently exist. HOW ARE YOU shaping up after the much- publicised outcry against one of the major real estate portals increasing their fees? In the last few months, rival CEOs have publicly attacked the practices of…
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Requirements for an effective real estate website
There are many different ways to build a real estate website. WordPress makes a good base for a real estate website, and there are many companies that sell their own version of a real estate website. Regardless of the approach you choose, these are some of the most basic requirements for making a real estate website worth your investment. 1.…
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What’s the Link Between Social Signals & SEO?
Over the past few years there have been a lot of speculation on whether social signals from sites like Facebook and Twitter and even Google Plus factor into Google’s search algorithm. Do things like the number of Facebook “Likes” , Twitter “retweets” and Google +1s have a direct impact on how you are ranked on Google Search? SponsoredLinx SEO guru…
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Work it: Making the most of the content you create
One of the best ways to get noticed as an agent is to create content relevant to your market. Social media is a powerful platform where you can engage your prospects and customers across several channels, distributing your content far and wide. While there are plenty of social platforms to consider, the good news is you don’t need to create…
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Traditions to Tech Geeks, Compton Green
Compton Green are one of the oldest and most widely recognised brands in Victoria, and are well known for superstar Auctioneer Adrian Butera who will be speaking at Ideas Exchange this year. Going strong since 1926; today they are blazing a trail in the industry through their cutting edge use of technology. Let’s start by unveiling real estate cobweb territory.…
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